THE ANY C ITY WRITER'S C LUB PRES ENT

How to Write an
Effective Copy
HERE ARE 5 WAYS TO IMPRO VE YO UR C O P
Y

1.) USE SIMPLE,

EVERYDAY WORDS

Highfalutin words can make a copy dense and

unappealing. Always go for brevity, that is, unless
you're writing in long-form.

2.) DON'T FLOOD READE

RSWITH INFORMATION

Save extraneous details for long-form ads.

Otherwise, only focus on the most important
aspects of your product.

3.) UNDERSTA
NDYOUR PROD
UCT

Do some research before writing your copy. Tell

your readers how they can benefit from
using your product.

4.) UNDERSTAND
YOUR COMPETITION
How does your product stand out from the
competition? Why should buyers use your product?

5.) BE INFORMATIVE A
NDAPPROACHABLE

Regularly engage with your customers. Give them a

link to your website or Facebook page where they
can learn more about your product.

COMPILED BY RICHARD ANDERSON

SOURCE/S:
 https://www.entrepreneur.com/article/200220
https://www.entrepreneur.com/article/239762
https://blog.kissmetrics.com/copy-without-gimmicks/