Raed Alloud ☁

Business Development and Marketing Intelligence Manager

CRM Professional

ERP Implementer, trainer and presales consultant

Active member in the Lebanese Information and Technology Syndicate

Contact Info:

E-Mail: raedalloud@hotmail.com
LinkedIn: lb.linkedin.com/in/raedalloud
Facebook: https://www.facebook.com/raedalloud
Twitter: https://twitter.com/RaedAlloud
Mobile: + 961 76 982 741

PERSONAL INFORMATION
Nationality: Guatemalan
Other Nationality: Lebanese
Place and Date of Birth: Guatemala, September-06-1982

CAREER OBJECTIVE/PROFILE

Identifying improved approaches and enhanced solutions to business challenges are activities that drive and
inspire me. Exploration, pursuit, and motivation are my framework for success. I believe that fresh perspectives
and trying new techniques help businesses evolve and grow. Like your company, my goal is to be on the cutting-
edge of industry advancements.

Contributions to my former Lead and CRM Unit Head role, and this field at-large, revolve around my essential
project coordination and enterprise software development talents. I have developed strong customer service
abilities and fostered a reputation as a key contributor through decision-making and leadership skills. As a team
player, I am collaborative with peers, searching for ways to integrate valuable insights. Through these qualities, I
have confidence in my ability to facilitate positive change and collective effort.

WORK EXPERIENCE
March 2019 - Present
ZOHO CRM Developers Experts Freelancers Consultants
Beirut, Lebanon

Customer Relationship Management Consultant

Liaise between the business users, internal systems team and external vendors, initiating and
managing projects, supporting production issues, managing vendor/system releases and
actively managing user priorities.
Keep abreast of industry initiatives and market trends that affect the business to continue to
improve efficiencies.
Provide daily support to end users including managing issue resolution and performing root
cause analysis
Manage project task responsibilities, including identification of project risks and conducting
user training, generating training requirements documentation.
Manage system issues appropriately and escalates to senior management where needed.
Lead user acceptance testing identify testers, develop test scripts and conduct test execution.
Document and execute test plan and scripts efficiently and effectively.
September 2018 – March 2019
Datarays
Hazmieh, Lebanon
Business Development Manager

Developing growth strategies and plans

Managing and retaining relationships with existing clients
Increasing client base
Having an in-depth knowledge of business products and value proposition
Writing business proposals
Negotiating with stakeholders
Identifying and mapping business strengths and customer needs
Researching business opportunities and viable income streams
Following industry trends locally and internationally
Drafting and reviewing contracts
Technical support
Consultancy
RDLC Report Designer in C# ASP.NET
Transforming consumer insights into actionable business implications
Prepare budget, research plan and allocate resources.
Determine new opportunities and trends.
Gather and evaluate relevant market and competitor information to review market position and determine threats.
Manage intelligence specialists, develop current client relations and conduct regional projects.
Manage and direct Customer and Consumer Intelligence Specialists.
Build relationships with key employees among customers

April 2014 – September 2018

Advanced Construction Technology Services
Clemenceau, Lebanon

Lead and CRM Unit Head

Created comprehensive CRM vision and implementation roadmap and drove adoption across multiple distribution
channels and multiple levels of management.
Implemented segmentation system that identified clones of most valuable customers in a wide range of available
prospect databases.
Designed and executed CRM pilot initiatives and evaluated their impact on customer profitability, retention and
loyalty.
Expanded productivity with end-users through successful coaching
Centralize your customer database and track all activities (phone calls, tasks, appointments) in one place.
Create incidents pertaining to internal or external sources (i.e. customer complaints).
Create campaigns, mass emails/SMS to specific customer target lists. Enables campaign task and activities
monitoring estimated costs versus actual, along with powerful analytics.

Responsible for all digital consumer engagement to strengthen sales, loyalty and retention for ACTS.
Analyzed purchase patterns and attitudinal data to reveal new CRM growth opportunities to enhance consumer
spending.
Implemented e-mail testing, online surveys and customer segmentation modeling; share best practices with global
teams.
Executed CRM campaigns to cross-sell and up-sell new and existing products to current ACTS subscribers.
Created comprehensive CRM vision and implementation roadmap and drove adoption across multiple distribution
channels and multiple levels of management.
Managed full-scale rollout of successful relationship and segmentation marketing pilot initiatives.
Designed and executed CRM pilot initiatives and evaluated their impact on customer profitability, retention and
loyalty.

Design and implement a top-notch CRM function:

 Understand Business Units needs and analyze customers’ data to develop a relevant CRM strategy aiming to
enhance customer experience, satisfaction and loyalty to become a corporate competitive advantage.
Be the guardian of the retail customer’s database and make sure it is constantly updated and clean.
Campaigns planning: identify and recommend optimal ways to reach segments of customers depending on
objectives and means.
Campaigns execution: lead on the campaigns execution with your team (email, sms, direct mailing...)
Campaign Analysis: Analyze campaign outcomes, draw insights and present results clearly to facilitate sound
decision making on next steps.
Manage and successfully implement the migration to ERP CRM solution in partnership with IT and business
partners. This will involve rethinking the CRM approach at the Group level, developing, and implementing
best practices with the internal stakeholders.

August 2012 – January, 2014

Alexco
Aley, Mount Lebanon

IT Manager
Software development and implementation on FP PRO – international software from Emmegi Soft.
Responsible for effective provisioning, installation/configuration, operation, and maintenance of systems
hardware and software and related infrastructure
Perform daily system monitoring, verifying the integrity and availability of all hardware, server resources,
systems and key processes, reviewing system and application logs, and verifying completion of scheduled jobs
such as backups.

December, 2010 – June, 2012

Bohsali Foods S.A.L
Beirut, Lebanon

IT Manager
Configuring SQL Server 2008 R2, SQL 2005 and SQL 2000 full installation, analyzing, and scripting
Working with complex Queries
Design reports using Crystal Report 8.5 and Crystal XII
Software development under Access VB
Projects Excel VBA programming

May, 2010 – November, 2010

SOFTWARE DESIGN CONSULTING GROUP
Beirut, Lebanon

Senior Software Implementer and Consultant

Responsible for the full installation of the software Visual Dolphin modules Accounting, Bills, Checks,
Invoicing, Inventory, Purchasing, Sales, Renumbering, Job Costing, Assembly(Manufacturing), Fixed Assets,
Retail POS, Procurement, Warehouse Delivery, Payroll
Installing SQL 2000, 2005, 2008, 2008 R2
Design reports using Crystal Report 8.5 and Crystal XII

March, 2008 – March, 2010

Middle East Luxury Group
Beirut, Lebanon

August, 2006 – February, 2008

109 Luxury International Co
Dubai, UAE
 ERP, Database, and Technical Support Specialist
Liaising with software provider and coordinating any new release update.
Liaising with accounting department for any cost related matters.
Reporting to the Financial Manager as per daily basis for daily, monthly, and annual reports.

EDUCATION

Lebanese American University (LAU)

Degree: Bachelor of Computer Science
Beirut, Lebanon
Feb 2001-June 2006

Al Arz High School

Degree: Lebanese Baccalaureate Mathematics (General Science)
Hasbaya, Lebanon
Oct 1998 - July 2001