Professional Documents
Culture Documents
Chapter Nine: Strategy at The Corporate Level
Chapter Nine: Strategy at The Corporate Level
Chapter Nine: Strategy at The Corporate Level
Strategy at the
Corporate Level
Corporate-Level Strategy
Corporate-Level Strategy should allow a company, or its
business units, to perform the value-creation functions at lower
cost or in a way that allows for differentiation and premium price.
Corporate strategy is used to identify:
1. Businesses or industries that the company should
compete in
2. Value creation activities that the company should
perform in those businesses
3. Method to enter or leave businesses or industries
in order to maximize its long-run profitability
Companies must adopt a long-term perspective
Consider how changes in the industry and its products,
technology, customers, and competitors will affect its
current business model and future strategies.
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Question 01
❖ Airtel Bangladesh??