Feature A

Feature B
Feature C
Feature D
Feature E
Feature F
Feature G
Feature H
Feature I
Feature J
Feature K
Feature L
Feature M
Feature N
Feature O
Average
 Total Customer Panel
4 38% 34% 42%
4 24% 18% 29%
4 17% 8% 24%
3 37% 28% 43%
3 31% 28% 34%
3 29% 26% 31%
3 21% 14% 27%
2 40% 39% 41%
2 40% 30% 47%
2 30% 32% 28%
2 21% 18% 24%
1 26% 21% 30%
1 22% 21% 24%
1 26% 23% 28%
1 32% 33% 32%
2.4 29% 25% 32%
4.5

4 3 2 1

3.5

3 7 6 5
4

2.5

2 11 9 10 8

1.5

1 13 14
12 15

0.5

0
5% 10% 15% 20% 25% 30% 35% 40% 45%
Feature A 34% 4
Feature B 18% 4
Feature C 8% 4
Feature D 28% 3
Feature E 28% 3
Feature F 26% 3
Feature G 14% 3

Feature H 39% 2
Feature I 30% 2
Feature J 32% 2
Feature K 18% 2
Feature L 21% 1
Feature M 21% 1
Feature N 23% 1
Feature O 33% 1

Average 25% 2.4

 Panel
Feature A 42% 4
Feature B 29% 4
Feature C 24% 4
Feature D 43% 3
Feature E 34% 3
Feature F 31% 3
Feature G 27% 3
Feature H 41% 2
Feature I 47% 2
Feature J 28% 2
Feature K 24% 2
Feature L 30% 1
Feature M 24% 1
Feature N 28% 1
Feature O 32% 1

Average 32% 2.4