Professional Documents
Culture Documents
Your Internet Cash Machine
Your Internet Cash Machine
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Howtodothings.com
Seventeen Psych Steps
1,2,3: preheadline, headline, subheadline – get ppls attention – preheadline happens prior to
headline –
4. state the problem – capture imaginations – state customer goal – establish yourself as
authority
5. give the solution – alternatives to your product – yours is best –
6. tell a story or free sample – reciprocation – evoke emotion
7. benefits – bullets
8. social proof – testimonials
9. offer – can’t refuse - irresistible –
10. answer the unasked question – how can you make this offer –
11. bonuses – sweeten deal –
12. guarantee – take away risks – longer and stronger the better –
13. scarcity – sense of urgency – limited supply
14. ask for the order – tell them how to
15. state the consequences of not ordering - what happens if they don’t – if you don’t take care
of this (doctor)
16. signature
17. postscripts – ps to summarize all points/ restate offer – pps remind of what happens if they
don’t buy – ppps tell them to take action now
Mark Hendricks – YouAskThem.com
SEO
Prweb.com
Example of JV’s work
How to play any song you love on the guitar – in one weekend flat!
Find out how to amaze your friends, your loved ones, and most of all, yourself by singing and
playing songs you love in as little as one weekend – even if you’ve never touched a guitar before,
are tone deaf, and suffer from major stage fright.
I promise, after just one weekend, with Stripped-Down Guitar, you will be inspired and thrilled
with how satisfying the guitar can be! And one you’ve gotten a taste of impressing your friends
and family by performing your favorite songs, you will be completely stoked!
Playing guitar Stripped-Down style is clear, concise, and geared to give you quick results that
will keep you engaged and excited about your developing skills.
In Stripped-Down Guitar, I reveal secrets like: