UNIT 8

ANNOUNCEMENT AND ADVERTISEMENT

SECTION ONE: Spoken Texts: Advertisement and Announcement

Presentation

Activity 1: In a group of four, look at the following pictures carefully. Please

appoint your group leader.

http://smallbiztechnology.com http://www.quikwebsolutions.com

Then, the leader leads the group members to answer the following questions:

1. What kind of pictures are these?

2. Do you have one at home?

3. What does the directory have?

4. When do you use it?

5. Does it help you?

When you have the answers to these questions, share the results with other groups.

Activity 2: Now, work in pair. Arrange these jumbled letters to make words
beginning with the letter given.

1. NSEDEVTARTIME A...............................
2. SISERCEV S..................................

3. NTEDCOUDIS D.................................

4. PEPROSH S...................................
 5. SNSREHSEF F..................................

6. IRYDA D...................................

7. OCTIVETIMPE C..................................

8. ERHOLD H..................................

9. ERVUCHO V.................................

When you have finished, look up the meaning of the words in your dictionary. Then,
share the results with other pairs’ work.

Activity 3: Work individually. Listen to the text read by your teacher. Take
notes.

Tape Script:

THE SAYUR MAYUR HALL

Provides freshness quality services,

Serving you 24 hours at Ground Floor, MATOS, Jl. Veteran 2 Malang

All your kitchen needs: a range of fresh vegetables, all kinds of fresh meat, fish, eggs,
dairy products, and many others.

All at competitive prices. Hurry and get our discounted prices!

Lucky shoppers will win a gift voucher.

Speciall offers for BNI Card holders upto 20% Cash Back Valid on 17 – 27 August
2011.

Come and visit us, or, you will miss out!

When you finish listening, answer the following questions:

1. What is the name of the shop?

2. Where is it?

3. What does it sell?

4. How do you know?

 5. What benefits can shoppers get when they shop there?

When you finish, share your work with your classmate sitting closest to you. Now,
listen once again. Please check your answer.

Activity 4: Look at the following picture. With your partner, discuss the
picture

1. What is the picture about?

2. What is she doing?

3. Why is he/she possibly doing that?

4. Have you ever seen someone doing like the one in the picture?

5. When was it?

6. On what occasion was it?

7. Did you understand what the person said that time?

When you finish, share your work with other pairs closest to you.

Activity 5: Listen to the text. Take Notes.

Tape Script:

Announcement Announcement Announcement

Dear Friends, May I have your attention please?

 As we have agreed in our last meeting we will spend our field trip to

INDOKREASI FARM
on Friday 13, November 2011,

To make our visit fruitful, I want to remind all of you to do these:

1. Be always in your groups when we make observations there.

2. Bring the observation sheet and the interview guide.

3. Those groups responsible for collecting data and information about

management are under the guidance of Ms Ratna.

4. Those groups responsible for collecting data and information about

processing are under the guidance of Mr Josie.

Is that clear everybody?

Great.

We will gather here tomorrow morning at 07.00 sharp before we go to the

farm by bus.

Thank you.

When you finish listening, answer the following questions:

1. What is the speaker doing?

2. Who are the listeners to the speaker?

3. Why is the speaker saying that?

4. Where are they going?

5. When will they go?

6. How many groups are there?

7. You belong to Mr Josie. What should you do?

When you finish, share your work with your classmate closest to you. Now, listen
once again. Please check your answer.
Practice

Activity 1: Listen very carefully to the text read by your teacher. Take notes.

Tape script:

Find the exotic world of the Land of Papua with the best price!

From Jakarta to Manokwari

Only for Rp. 1,250,000 return tickets per person

Plus a 5-day stay in a 5-star hotel accommodation during the month of December!

Gratis airport pick-up tranportation from airport to hotel

Make sure that it’s EFATA AIR

Your dependable flying fellow traveller.

Make your reservation now or you miss it out

through 021 343404343 or efatair@beta.com

What is the text about? With a partner, can you make a guess? Share your notes with
your partners? Are they the same or different? Write down the similarities and the
differences in the matrix below. Then, discuss!

Similarities Differences
 Activity 2: Now work in a group of three. Identify which of the following
elements is in the advertisement you have just listened to. Can you?

Elements of an Adverstidement NO YES

Offering the benefit of the services and/or the convenience

Informing the date of validity

Promising extra prizes

Mentioning the price

Acknowledging the company’s identity

Guaranteeing safety

Informing the contact address

Persuading the audience to do something

Assuring quality of services

Activity 3: Individually, once again listen to the text read by your teacher.
Take notes.

This is the headmaster speaking

Dear students, I want all of you to pay full attention to the following for the sake of
our healthy school environment.

First, do not litter. Please do the right thing by putting the rubbish in the appropriate
rubbish bin provided.

Second, observe the clealiness of our school yard. Please pick up any rubbish found
in the school yard and put it in the bin available.

Third, conserve energy and resources. Make sure that all the lights are off when you
leave the classroom; electrical appliances are off when you finish all the lesson
activities; and the water is used efficiently.

We want all of you to be friends of our environment. So, please be eco-friendly!

We appreciate your kind cooperation and thank you very much for your attention.
What is the text about? With a partner, can you make a guess? Share your notes with
your partner’s? Are they the same or different? Write down the similarities and the
differences in the matrix below. Then, discuss!

Similarities Differences

Activity 4: Work in groups of four. Identify the important elements of the text
that you have listened to in Activity 3 above. Use the matrix below.

Elements of an Announcement

Activity 5: Still working in your group, identify the similarities and the
differences between the text that you have listened to in Activities 3 and 4 above.
Use the matrix below.
 Similarities Differences

Production

Activity 1: Please work in a group of four. Develop a plan to promote your

school. Your promotion will be advertised through your school radio station so that
the community in your town will be informed about your school.

Before you read the manuscript on air, please share the results of your manuscript so
that other groups can give comments and feedback to your manuscript. Based on
their feedback, please make necessary revision.

Activity 2: Please work in a group of four. This time please change the
members. Develop a plan to promote your school. This time your promotion will be
advertised through a local TV station.

Before you read the manuscript on air, please share the results of your manuscript so
that other groups can give comments and feedback to your manuscript. Based on
their feedback, please make necessary revision.

Activity 3: Work in pairs. You are the team leader of your school promotion
team. Please make a draft of an announcement for your team members about what
the team needs to discuss in a meeting. With your team secretary, discuss the draft
of the announcement for the meeting.
SECTION TWO: Written Texts: Advertisement and Announcement

Presentation

Activity 1: With a partner, observe the following text very carefully.

Answer the following questions:

1. What kind of text is it?

2. What does the text do?

3. How do you know?

4. What services does the company offer?

5. How can we contact the company?

6. Does it provide assurance of quality services?

7. What does it promise?

When you finish, share your work with the work of other pairs closest to you.

Activity 2: With a partner, skim the following text very carefully.

 Winongsari High School

ANNOUNCEMENTS TUESDAY, JUNE 8, 2010

Baseball players who were not at the Awards Handover last night should see Coach Heru for their award
today.

Students, show that you care for the environment. Please recycle as you are cleaning out your lockers. There
are bins in front of the LGL across from the library, please take the time to recycle the following items that are
in NEAR NEW condition: 3 ring binders, notebooks, colored pencils and crayons, pens and pencils, folders, and
anything else a needy student could use for next year.

Anatomy and Physiology Students from 1st semester. If you would like your binders back, please pick them
up before 3:10 on Wed. If you do not, they will be disposed of in an ecological friendly manner.

If you are interested in playing volleyball, please sign up in the office and pick up summer league information.

The students who picked up Distance Learning forms from Mrs. Ratna, need to make sure those are
submitted today.

Community Service
• A listing of events/opportunities going on this summer is available in the Career Center. Stop in today or
tomorrow and pick up a sheet off the table.
• Volunteers are still needed to help out at Taman Sari this summer for football tournaments. Sign up in the
Career Center.
All Students: Please turn in your textbooks to the library as soon as you finish with them. Also, please check
the fine list in the library and pay all fines before you leave on Wednesday.

Have a great day!

Adapted from http://www.winneconne.k12.wi.us/high/announcements.cfm

When you finish reading the announcement above, answer the following questions.

1. Where can we find an announcement like the one above?

2. What should Anna do after she has completed the form for learning English
through distance learning?

3. Gina, Dika, and Gandi are book worms and they borrow library books. What
do they have to do?

4. You are interested in helping other people. Where should you go?

5. Handi is cleaning out his locker. What is the right thing he should do?

6. What can we do at Taman Sari?

7. What is Coach Heru available for?

When you finish, share your work with the work of other pairs closest to you.
 Activity 3: Still with your partner, answer the following questions:

1. For whom is the text in Actvity 1 above?

2. For whom is the text in Actvity 2 above?

3. What is the purpose of the text in Actvity 1 above?

4. What is the purpose of the text in Actvity 2 above?

5. Which text requires your creativity to make? Why?

When you finish, share your work with the work of other pairs closest to you.

Practice

Activity 1: Work in a group of four. Now analyse the advertisement presented

in Activity 1 above.

Fill in the blank spaces in the box with a label about the advertisement! No 1 has
been done for you.

1. Types of Services 2. ................. 3. ....................

 4. .............. 5. .................. 6. ....................

a. Types of Services b. Promises of quality c. Contact

d. Company brand name e. Assurance of expertise f. Point of interest

When you finish, share your group’s work with the work of other groups closest to
you.

Activity 2: Work in a group of four. Observe the following text carefully. Then
each of the group members pays attention to only one label, either WHO, WHAT TO
DO, WHEN, or WHERE.

Announcements
“Win By Pin” Summer Wrestling Camp:  Any 5thor 6thgrade student interested in the camp, which will be held on July
26th& July 27th, information will be available in the elementary office.

The Community Center will be holding 2 trainings the 1stweek of June:

a. Water Safety Instructor Training WHO

June 1st& 2nd:  (7:00 a.m. – 4:00 p.m. )     June 3rd:  (7:00 a.m. – 12 noon)

This certification will qualify you to teach Indonesian Red Cross swimming lessons, must be 16 years of age, must pre-
register and cost:  $140.00

b. Lifeguard Training Course WHAT TO DO

June 3rd: (1:00 p.m. – 6:00 p.m.)     June 4th& 5th:  (7:00 a.m. – 4:00 p.m.)

This certification will qualify you to be an Indonesian Red Cross Lifeguard, must be 15 years of age, must pre-register and
cost: $140.00.

Staff:    Attached is a message from the NYM City Office: 

Please note that there will be No Parking Friday on the south side of the school as the city will be asphalting on Yos
Sudarso, Sudirman, and A Yani Streets;  vehicles will be towed if they are parked in this area.  Please park in the school
parking lot and enter on the east side of school by Dean’s Country Market and Buring Park. Thank You!

 Flex benefit election forms are due in the district office before August 31 st. You may want to turn it in before you head out
for the summer!               

Staff, remember to voucher for any extra curricular pay before you leave for the summer.  WHEN

Teachers:  Please remove ALL items in the refrigerator of the daycare department.  Summer storage will be needed in their
for the daycare program.  Thanks.  Irene

Have A Nice Day! WHERE

http://www.nymills.k12.mn.us/index.php/elementary/morning-announcements

Activity 3: Refer to Activity 2. Still work in a group of four. Each of you

should find as many parts that correspond to the label. An example is made for you
for each label and its corresponding part.

WHO

1. Any 5thor 6thgrade student

2. .........................................

3. .........................................
 4. .........................................

5. .........................................

WHAT TO DO

1. No parking

2. .........................................

3. .........................................

4. .........................................

5. .........................................

WHEN

1. July 26th and July 27th

2. .........................................

3. .........................................

4. .........................................

5. .........................................

WHERE

1. Community Center

2. .........................................

3. .........................................

4. .........................................

5. .........................................
When you finish, share your group’s work with the work of other groups closest to
your group.

Activity 4: Read the following part very carefully.

The following lists several tips to write a carefully written

announcement:
What to do
How to do it and why

Be straightforward and Write your announcement in a straightforward and concise way

brief so the reader can get the information quickly.

Keep it short If you are making a positive announcement, keep it short,

inviting, and to the point.

Motivate others to If you announce or recognize the achievements of others, you

achieve the same can, if you write appropriately, motivate others to achieve the
objectives same objectives.

Write to avoid questions Make the information in your announcement clear and complete,
later so you are not asked with questions later.

Avoid nonsense If you are announcing bad news, make a direct, no-nonsense
statement. Your tone should be considerate and respectful.

Production

Activity 1: Work in a group of four. Arrange these pieces of labels containing

information so that the arrangement makes an advertisement that is easy to read and
understand.
 A

B C

D E

G H

When you finish, share your group’s work with the class. Display the result on the
blackboard.

Activity 2: Your school’s Koperasi Siswa has just improved its management
and services. In a group of four, design an adverstisement informing the new
improvement that has been made in your school’s Koperasi Siswa. You may need to
add some illustrations or pictures to make the advertisement look more attractive.
When you finish, share your team’s work with the class. Display the result on the
blackboard.

Activity 3: In a group of four, design an announcement for your school that is

running a competition on making a poster to advertise your school’s Koperasi Siswa.
In the announcement determine the criteria and the conditions to join the
competition as well as the time and the prizes for the winners.

Homework
1. In pairs, find two good advertisements and two not very good advertisements in the
newspapers. Give the reasons why you judge the advertisements you choose good
and not very good.

2. In pairs, find two online advertisements. Then compare the newspapers

advertisements and online advertisements. What are the advantages and the
disadvantages of the newspapers advertisements and online advertisements.

3. Find three examples of online announcements. How are the announcements in

annoucement boards different from online annoouncements?

Summary
In this unit you have learned how to use spoken and written advertisements and
announcements. Both advertisements and announcements have their own elements that
become their characteristics. For examples, there are elements of who, what, when, and
where. Advertisements use informative and persuading languages whereas announcements
should be not only informative, but also brief and to the point.

Evaluation
1. Read the following text carefully. Then, answer the questions that follow the text.

ANNOUNCEMENTS FOR TUESDAY, JUNE 8, 2010

Class Meeting Sports Awards will be TONIGHT starting at 6:30.

JV girls soccer team – please return your uniform to your coach at tonight’s sport award
program.

The students who picked up Distance Learning forms from Mrs Koentoro, need to make
sure those that the forms are turned in within the next 2 days.

Just a reminder to Key Club officers to attend the Kiwanis meeting at Tedie's at 6:45 am
tomorrow. If you cannot make it you MUST tell Mrs. Purnama TODAY!
There is a mandatory meeting at CAP on Tuesday for all FFA members attending Jawa
Barat FFA Meeting. Be in the Ag room ON TIME!!!!

Answer the following questions:

1. You are the winner of the class meeting table tennis championship. When can you
get the award?

2. If you take the form from Mrs Koentoro, what is the due date you should give back
the form?

3. You cannot attend the Kiwani’s meeting. Whom should you contact?

4. May anyone of FFA members not come to Jawa Barat FFA Meeting?

5. You are a male soccer team member. Should you return the uniform to your coach?

2. Read the following text carefully. Then, answer the questions that follow the text.

http://yellowpages-uae.com/wfile/print_ads

Answer the questions:

1. What is the advertisement about?

2. What is the name of the company? Where is it located?

 3. In how many ways can we contact the company?

4. If someone wants to find car accessories, can she/he find them at the place
advertised? Why?

5. Is there anyone’s name we can contact in the company?

Reflection
In this unit, I have learned how .......................................... and how ..................................

The part in this unit that I like most is ................................................................................................

because ....................................................................................................................................................

The part that I need to learn more is ...................................................................................................

because .....................................................................................................................................................

Vocabulary List

Word Part of Speech Transcription Indonesian Equivalent

advertise V mengiklankan

advertisement N iklan

announce V mengumumkan

announcement N pengumuman

promotional Adj bersifat promosi

freshness N kesegaran

competitive Adj kompetitif

fruitful Adj bermanfaat

accommodation N akomodasi

reservation N reservasi, pemesanan