STI COLLEGE SAN PAB LO

SAN PABLO CAMPUS

GRANDE VISTA HOTEL AND RESORT

In partial fulfillment

Of the Tourism Operation Requirement for the

Introduction Travel and Tourism 2

Adriano, Cristine

Wong, Geneene

Templo, Ma. Maricar

October 2018
 TABLE OF CONTENTS
I. Introduction

II. Situational Analysis

 Geographical

 Demographic

 Tourism Profile

III. SWOT Analysis

 Strength

 Weakness

 Opportunities

 Threat

IV. Market Analysis

 Market Segmentation

 Target Market

V. Objective Setting

VI. Plan of Action

 5a’s

VII. Financial Consideration

VIII. Reference

IX. Appendices
 INTRODUCTION

SAN ANTONIO 2 SAN PABLO CITY

The vacant lot is located in San Antonio 2 San Pablo, the lot measures at least 5 hectares

and it was owned by Mr. Keiser Guevarra. The vacant lot costs
 Situational Analysis

How to go San Antonio 2, San Pablo City, Laguna

San Antonio 2 is about an 1 hour from the San Pablo City. You will also see the

others tourist spot near in the highway during traveling the place. The terminal going to

San Antonio 2 is located at the front of Pure Gold San Pablo in the Morning, while in

evening is located at the side of Church of San Pablo and only Php 15 for fare. All

transportation in the places are jeepney, tricycle, Bus and other vehicle. The last trip from

San Pablo City to San Antonio 2 is 10 pm while in Manila – San Pablo is 24 hours

service to passenger. But there’s has an alternative way to easily go to Researcher Grande

Vista Hotel and Resort that located in San Antonio 2 San Pablo City
 Demographic

In the 2017 census, San Antonio 2 San Pablo City had a population 3 871. In 2018

January – March it had a population of 3 921 the males is 1 944 while the female is 1

997. The population according to (2016) 266,068 and the density was 1 300/km (3 500sq

mi.). in San Pablo City electoral roll in 2016 had 131 815 registered voters.

Source of income of the people in San Pablo are agriculture, fishing, construction,

employees and other services. Agricultural include Coconut, vegetable production but the

coconut is the one main products of the city also the Seven Lakes namely Bunot , Pandin,

Palakpakin, Yamboa, Muhicap, Kalibato, and Sampaloc Lake. The Livelihood profile in

Occcupational/Gainfule Worker is 3 127 the overall total is 3 896. The nationality living

is San Antonio 2 is Filipino and others Natinality , but half of percent is the Filipino.
AGE OF POPULATION IN SAN ANTONIO 2 SAN PABLO CITY

Age
1yrs old- 6 yrs old 7yrs old -14 yrs old 15-44 45-65

10%

25%
15%

50%

In San Antonio 2may lives here is come from age of 15-44 years old, then the rest

of 1-6, 5-24and 46-65 above.

Gender

Female Male

45%

55%

Out of 100% living in San Antonio, women are the most populous in the

Barangay. It got 55% or total of 1977 people. Then the men got 45% or a total of 1944

people living in the place.

 Status

40%
35%
30%
25%
Single
20% married
15% widowed
10% Seperated
Live in
5%
0%

Most of the Status in San Antonio 2 is married and follow by single, widowed that

have 109 and the two least is separated and live in.

From Manila, the hours of travel from Manila- San Pablo it would take2-3 hours

to arrive at san Antonio 2 it takes about an hour to reach the destination which is the hotel

and resort it easily to see because the resort is near in highway.

San Antonio 2 is one of the 80 barangay in San Pablo city, Laguna it also known the

first province in Laguna. San Pablo is the oldest cities in the Philippines and its located in

the southest part in Laguna.

Fare Breakdown

Manila to Grande Vista Hotel and Resort

 Manila to San Pablo Town – Php 132

 San Pablo to San Antonio 2 – Php 15

Adjacent Places/ Boundaries

San Antonio 2 is Located to San Pablo city which lies at the province of Laguna.

Its boundaries of San Pablo city also Our resort in San Antonio 2 is Near to the
 SWOT Analysis

Grande Vista Hotel and Resort

Name Grande Vista Hotel and Resort
Category Hotel and Resort
Sector Tourism and Hospitality
Tagline \ Slogan We bring the city to life.

Affordable price Limited Accommodation

Loyal customers
Evcellent customer service

Strength Weakness

Opportuinities Threats
Changing Market Trends
Competitions
Price Wars
 Below are the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis

of Grande Vista Hotel and Resort:

Strength

Strengths are defined as what each business does best in its operations which can

give it an upper hand over its competitors. The following are the strengths of Grande

Vista Hotel and Resort.

Affordable Price

The Grande Vista’s strength itself is the low price which everyone can afford.

Providing a low cost price can gain popularity which can increase the visiting tourist rate

in the Hotel and Resort.

Loyal Customers

The loyal customers will make the Grande Vista Hotel and Resort famous. By

having customers visiting frequently, it can attract other tourist to experience the services

that are provided by the Hotel and resort.

Excellent Customer Service

Grande Vista Hotel and Resort will provide a top service quality and customers

are given a lot of personal attention. The decor of the restaurant is imperial and the

architecture inspirational and the service quality is consistent across all its properties.
Weakness

Weakness is used to refer to areas where the business or the brand needs improvement. 

Limited Accommodation

By having great popularity and gaining a lot of loyal customers, the Grande Vista

Hotel and resort might not provide enough rooms for the other customers / tourists. In

that point, the Grande Vista Hotel and Resort might plan to expand their area.

Opportunities

Opportunities refer to those avenues in the environment that surrounds the

business on which it can capitalize to increase its returns. Some of the opportunities

include:

Changing Market Trends:

The trends in the hospitality market are changing. The customer is fussier but

willing to pay more for value-added services. This means that hotels by focusing more on

personalized attention can charge higher for their facilities.

Threats

Threats are those factors in the environment which can be detrimental to the

growth of the business. Some of the threats include:

Competition

The main competitors of Grade Vista Hotel and Resort are the Villa Escudero.
Price Wars

Having a competitor is one major problem for the business. Villa Escudero is the

competitor for Grande Vista Hotel and Resort, At this point the competitor might lower

their price cost in order to gain more customers.

 Market Analysis

Market Segmentation

Potential Tourist

35%
Adventure tourist
50% Leisure Tourists
Health Or Medical Tourist

15%

There are three are three types of tourist that we wanted to target. The Adventure

tourist, leisure tourist, Health or Medical Tourist. The larger percent that were targeting is

the leisure tourist because our hotel is for staying and have a comfortable place, and for

fun and also it is the big possibility that tourist interested. The second larger amount of

number is Adventure tourist because they seek adventurous activities that may be

dangerous, and also for enjoyment. The third one is health or medical tourist many health

or medical tourists also make trips simply to stay for few days in healthier climate and

also for relaxation.

Target Market

The target market of the business will be from the everyone that who want to visit

the researcher want to build. Because the researcher want the tourist to feel relax,

comfortable and enjoy the whole stay of the researcher Grande Vista Hotel and Resort.
 Objective Setting

We want to achieve a destination that offers capabilities from the people of San

Pablo, We researched how to have a good hotel with great accommodation, attraction,

Activities, Accessibility which tourists can experience in able to have a great vacation.

The objective setting tackles about overall in plan of action.

Plan of Action

Accessibility

San Pablo City is 30 km away from the capital of Laguna which is Sta. Cruz

Laguna. The travel times is 1 hour drive via National Highway and Calauan to San Pablo

Highway excluding traffic.

Brgy San Antonio 2 where our resort is located was just 5 – 10 minutes away

from near in Mall, convenience store, and other resort.

 Our resort is also easily go in San Pablo City Medical Center in just 26 minutes

and 14.2 kilometer including the traffic.

Accommodation

In Grande Vista Hotel and Resort our accommodation provides two types of

rooms, the first is the First Class Room that everyone can afford because you will avail it

with the price of Php 1500 with an air-condition but is smaller room than the middle class

room it also includes high speed internet access internet access in room. Then the next

type of our room is Middle Class Room is a bit expensive than the other types of room

and it has a biggest room. You will avail the room in Php 3500 it is available 5-10

person and it has a full service in Hotel and Resort. In every room there is a first aid kit.
 Attraction

The tourist can access the following attraction like the Coffee Shop, Souvenir,

Restaurant, Spa/Mini Gym, and the Swimming Pool/Hot Spring.

Activities

In

the Grade Vista Hotel and Resort there is Live Band Gigs so everyone can experience

live band concert to be held in second floor. In Multi – Purposes hall event, tourist can

plan their own events like having a reunion wedding party, birthday parties etc.
Amenities

Our Hotel and Resort provides services like baggage area, first aid kit,

Housekeepers, and 24 hours’ security. In baggage Area all the tourist’s baggage are

properly secured. There are First aid kit just incase when the tourist is not feeling well.

There is some house keeper who will be in charge of keeping the room tidy and clean.

The Hotel also have a 24 hours security to make tourist safe and secured.
Financial Consideration

Breakdown Expenses

The financial consideration for the Grande Vista Hotel and Resort is in the Table

below. The figure account is for breakdown expenses, utilities and personal expenses,

income generation system and monetary goals.

Resort

6 cottage (small) 10 000 x 6 = 60 000

3 cottage (largest) 20 000 x 3 = 60 000
Hot spring 10 000 x 2 = 20 000
2 Swimming Pool 30 000 x 3 = 90 000
Hotel

Room (First Class) 70 000 x 6 = 20 000

Room (Luxury) 90 000 x 5 = 450 000

Aircon 10 000 x 11 = 11 000

Wi-Fi 1000 x 12 = 12 000

First Aid 800 x 11 = 8 800

Bed Cubicle 3 000 x 13 = 39 000

Bowl w/ flash 5 000 x 15 = 75 000

Bed (King size) 19 000 x 11 = 209 000

Bed (Normal) 10 000 x 11 = 110 000

Towel 300 x 20 = 6 000

Soap 50 x 20 = 1 000

Toothbrush 20 x 20 = 400

Shampoo 150 x 20 = 3 000

Trashbin 90 x 6 = 540

Bedsheet 500 x 6 = 8 000

Pillows 200 x 50 = 10 000

Curtain 300 x 11 = 3 300

Fluorescent bulb 740 x 15 = 11 100

Lamp shades(Medium) 1 000 x 7 = 7 000

Lamp shades(Luxury) 1 100 x 6 = 7 600

Blanket 300 x 20 = 20 600

Table 2 000 x 20 = 20 400

Chandelier 15 000 x 4 = 60 000

Television(Small) 7 000 x 6 = 42 000

Television (Big ) 12 000 x 560 000

Shower 3 000 x 11 = 33 000

Php 1 444 740

Total:

Attraction

Coffee Shop 400 000

Souvenir Shop 300 000
Restaurant 800 000
Spa Mini /Gym Mini 600 000
Activities

Live Band 200 000

Multi-Purpose Hall 350 000
VII B Utilities and Personal Expenses

Particular Pay Pax Pay Day Per Month

Electricity 1 month 130 000
Water 1 month 12 000

Internet 1 month 30 000

Life Guard 2 pax 150 00 9 000

Manager 2pax 650 00 30 000

Staffs 6 pax 350 00 50 000

Chefs 2 pax 450 00 300 900

Waiters 6 pax 300 00 42 200

Janitors 4 pax 300 00 28 800

Cashiers 2 pax 220 00 10 000

House keeper 8 pax 150 00 36 000

Security 5 pax 200 00 30 000

Total : Php 438 300

VII C Income Generating System

Scenario 1

Kids entrance fee for morning = 60 60 x 20 = 1 200

Kids entrance fee for overnight = 80 80 x 20 = 1 400

Adult entrance fee for morning =100 100 x 20 = 2 000

Adult entrance fee for overnight =150 150 x 20 = 3 000

Spa per hour = 300 1 hour in 20-person x 300 = 6 000

Hot spring= 300 1 hour in 20-person x 300 =6 000

Cottage (medium size) = 750 6 cottages =4 500

Cottage (large size) = 3000 2 cottages = 6 000

Room for 1 pax (first class) = 1000 5 rooms = 7 500

Room for 2 pax (first class) =2000 5 rooms = 6 000

Room for 1 pax (luxury) = 3500 4 rooms = 14 000

Room for 2 pax (luxury) =4000 4 rooms = 16 000

Room for family size (first class) =4 500 1 room = 4500

Room for family size (luxury) =5 000 1 room = 5000

Total Php 84 100

Scenario 2

Kids entrance fee for morning = 60 60 x 15 = 900

Kids entrance fee for overnight = 80 80 x 15 = 1050

Adult entrance fee for morning =100 100 x 15 = 1500

Adult entrance fee for overnight =150 150 x 15 = 2 250

Spa per hour = 300 1 hour in 15-person x 300 = 4500

Hot spring= 300 1 hour in 15-person x 300 =

45000

Cottage (medium size) = 750 4 cottages =300

Cottage (large size) = 3000 1 cottage = 3 000

Room for 1 pax (first class) = 1000 3 rooms = 4 500

Room for 2 pax (first class) =2000 3 rooms = 6 000

Room for 1 pax (middle class) = 3500 2 rooms = 7 000

Room for 2 pax (middle class) =4000 2 rooms = 8000

Room for family size (first class) =4 500 0=0

Room for family size (middleclass) =5 000 0=0

Total: Php 36 000

Scenario 3

Kids entrance fee for morning = 60 60 x 5 = 300

Kids entrance fee for overnight = 80 80 x 5 = 350

Adult entrance fee for morning =100 100 x 5 = 500

Adult entrance fee for overnight =150 150 x 5 = 750

Spa per hour = 300 1 hour in 5-person x 300 = 1500

Hot spring= 300 1 hour in 5-person x 300 =1500

Cottage (medium size) = 750 2 cottages =4 500

Cottage (large size) = 3000 0=0

Room for 1 pax (first class) = 1000 1room = 1000

Room for 2 pax (first class) =2000 1 room= 2000

Room for 1 pax (middle class) = 3500 0=0

Room for 2 pax (middle class) =4000 1 room = 4000

Room for family size (middle class) =4 500 0=0

Room for family size (middle class) =50=0

Total: Php 12 000

Scenario 1

Kids entrance fee for morning = 60 60 x 2 = 120

Kids entrance fee for overnight = 80 80 x 2 = 140

Adult entrance fee for morning =100 100 x 2 = 200

Adult entrance fee for overnight =150 150 x 2 = 300

Spa per hour = 300 1 hour in 1-person x 300 = 300

Hot spring= 300 1 hour in 1-person x 300 =300

Cottage (medium size) = 750 1cottage =750

Cottage (large size) = 3000 0=0

Room for 1 pax (first class) = 1000 0=0

Room for 2 pax (first class) =2000 1 room= 2000

Room for 1 pax (middle class) = 3500 0=0

Room for 2 pax (middle class) =4000 0=0

Room for family size (first class) =4 500 0=0

Room for family size (middle class) =5 000 0=0

Total: Php 4 110

VII E Monetary Goals

Short Term @ years

600 685 x 24 = 14 423 640

-1 444 740

= 12 978 980

Ulities and Personal Expenses Per 2 years

438 300 x 24 = 10 519 200

12 978 980
 -10 519 200

= Php 2 459 780 total earning for 2 years

References

https://www.google.com.ph/search?

q=mini+gym&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiX_6Cc1ZneAhXWc94K

HdgfAQ4Q_AUIDigB&biw=1440&bih=703#imgrc=j0tnm1emuBcGYM:https://www.go

ogle.com.ph/search?

q=coffee+shop&source=lnms&tbm=isch&sa=X&ved=0ahUKEwj69vfQ1ZneAhWB-

mEKHS5QCFUQ_AUIDigB&biw=1440&bih=703#imgrc=MANN9cJccn3M1M:

https://www.google.com.ph/maps/dir/San+Antonio+2,+San+Pablo+City,

+Laguna/SPC+Medical+Center,+Ah+26,+Maharlika+Highway,+San+Pablo+City,

+Laguna/@14.0217217,121.2334592,12z/data=!4m13!4m12!1m5!1m1!
1s0x33bd43e9e27e7439:0x5f55cf8628c20cd7!2m2!1d121.3284285!2d13.9958277!1m5!

1m1!1s0x33bd5d2af4ba3ac1:0x7fb45f3a3231f35b!2m2!1d121.306926!2d14.070616

https://www.google.com.ph/search?

q=san+antonio+2&oq=san+antonio+2+&aqs=chrome..69i57j69i59l3j69i60l2.24031j1j4

&sourceid=chrome&ie=UTF-8

Appendices
GENEENE CHIAPCO WONG
Purok 5 Brgy Soledad
San Pablo City , Laguna
Mobile No. 09233357253
E – mail Address: geneenechiapcowong@yahoo.com

OBJECTIVE:
Seeking to obtain a rewarding and challenging Flight Attendant position with a
growth-oriented company that promotes a team environment and reaching the highest
possible standards.
PERSONAL INFORMATION
BIRTHDATE : May 23, 2001
AGE : 17
BIRTHPLACE : San Pablo City , Laguna
SEX : Female
RELIGION : Roman Catholic
CITIZENSHIP : Filipino
CIVIL STATUS : Single
FATHER : Gilbert P. Wong
MOTHER : Sheryll C. Wong

EDUCATION

Tourism Operations (2018)

STI College - San Pablo
Lopez Jaena St., San Pablo City

EDUCATIONAL BACKGROUND

PRIMARY : Laguna College

San Pablo City , Laguna
2007-2008

Nino Jesus Science Oriented Montessori School

San Pablo City , Laguna
2008-2010
St. John’s School
San Ildefonso ,Bulacan
2010-2011

Nino Jesus Science Oriented Montessori School

San Pablo City , Laguna
2011-2013

SECONDARY : Liceo de San Pablo

San Pablo City , Laguna
2013-2016

Laguna College
San Pablo City , Laguna
2016-2017

Nino Jesus Science Oriented Montessori School

San Pablo City , Laguna
2017

STI College
San Pablo City , Laguna
2017-2018

SEMINARS ATTENDED
Philippine Red Cross
Liceo de San Pablo
Miguel Leonor St, San Pablo City, Laguna
August 13, 2013

Fire Prevention
Liceo de San Pablo
Miguel Leonor St, San Pablo City, Laguna
January 25, 2014

Girlscouts of the Philippines Seminar

Liceo de San Pablo
Miguel Leonor St, San Pablo City, Laguna
September 16, 2015

Anti Drug abuse Seminar

STI San Pablo
 Lopez Jaena St, San Pablo City, Laguna
January 17, 2018

Fire Prevention Seminar

STI San Pablo
Lopez Jaena St, San Pablo City, Laguna
January 31, 2018

SKILLS
 Creative and Efficient in Planning
 Good Communication Skills
 Ability to manage multiple projects independently
 Confident Speaker
 Capable of Multitask

CHARACTER REFERENCES

Verna Vida Manalo

High School Teacher
Liceo de San Pablo
09983648012

Noel Larona
High School Teacher
Liceo de San Pablo
09826384650

DerickCalip
High School Teacher
Laguna College
09684285624

Cristine H. Adriano
Phone: 09663145789
E-mail: Cristineadriano16@gmail.com
Address: Brgy. San Lorenzo , San Pablo City Laguna.

Objective
To work hard and achieve all my dreams and become a Flight Attendant
someday
PERSONAL INFORMATION
BIRTHDATE : October 23 2000
AGE : 17
BIRTHPLACE : San Pablo City , Laguna
SEX : Female
RELIGION : Roman Catholic
CITIZENSHIP : Filipino
CIVIL STATUS : Single
FATHER : Ramil Adriano
MOTHER : Analyn Adriano
Education
PRIMARY:
2007-2013 Sto. Angel Elementary School
Brgy. Sto Angel San Pablo city, Laguna

SECONDARY:
2013-2017 Sto. Angel National High school
(Junior High School) Brgy. Sto Angel San Pablo city, Laguna

2017-2019 STI College San Pablo

(Senior High School) Lopez, Jaena Street, San Pablo city, Laguna

Skills:

Good in communicating skills and also I like editing videos and pictures.

Ma. Maricar L. Templo

329 Brgy. San Antonio 2 San Pablo City , Laguna
Contact Number: 09568542700
Email: maricartemplo@gmail.com
Objective:
Seeking a position as a Flight Attendant, progressive experience in providing
exceptional onboard service to ensure the comfort of passengers.
PERSONAL INFORMATION
BIRTHDATE: August 29, 2001
AGE: 17
BIRTHPLACE: San Antonio 2 San Pablo City, Laguna
SEX: Female
RELIGION: Roman Catholic
CITIZENSHIP: Filipino
CIVIL STATUS: Single
FATHER: Marco R. Templo
MOTHER: Ma. Carina C. Templo
EDUCATIONAL ATTAINMENT
Primary:San Antonio 2 Elementary School
San Antonio 2 San Pablo City
2007-2013
Secondary:
Junior High School: Recto Memorial National High School
Quipot ,Tiaong, Quezon
2013-2017
Senior High School: STI College San Pablo
Lopez Jaena St. San Pablo City
2017-2019
ACADEMIC AWARD
3rd runner up Flight Attendant Showmanship
STI College San Pablo
September 22, 2017
Best in General Math
STI College San Pablo
SY: 2017-2018
Skills:
 Good Communication Skill
 Knowledgeable in Hospitality
 Ability to problem solve
 Self-motivated
Character Reference
Bernadette Piring
Senior High Teacher
STI College San Pablo
09179817284
John Wayne L. Vailoces
Junior High Teacher
Recto Memorial National High School
09466876148
I hereby certify that all above information is genuine and accurate with my all knowledge.

Applicant’s Signature