Steps for Sadagar website sale increase and promotion

1. Increase popular products SKU (good example chaldal.com) and remove unpopular SKU, reduce
same kind of product for different vendor. Select more popular vendors if profit margin is
similar. Ex. Spices packed under 5+ different vendor. We can reduce it to 2-3 popular vendor.
Add daily needs to delivery (Fish, Meat, Vege, Liquid Milk, fruits, frozen items). We can avoid
very low value items in web sale like 5tk items to reduce work load. Or we make low value items
as bunch if item is important (4/5pcs combined).
2. Repurposed sadagar website for grocery item heavy for ongoing time. So, need to change home
page/landing page banners and links to more grocery-oriented items.
Campaign with grocery items low delivery charge or free delivery. Discounts- use in today’s
deal/weekly deal. Run random product offer continuedly in website, so customer can feel we
always have different deals.
3. Proper inventory management in important. So, customer can get product which they order. If
we can’t delivery multiple products for stock issue, then customer will hesitate for future order
as it is waste her/his time and labor.
4. We can add point system in our website if not added yet, so customer can get point while
purchase from our site. Then they can use those points if some threshold archive. For this time
being, we can set low threshold (30,50 points). And we can give more points as limited time
offer. Run social media campaign within our service area.
5. We can use credit back as (cash back 20%-30%) offer for some popular products (limited stock).
So, people can trust the offer and purchase it. They can use those credits to only purchase from
our site. It can increase our returning customer. It is quite proven in Bangladesh (evaly.com.bd)
6. Limit delivery area (2-3km radius). Decrease delivery charge to comparable to others. Most of
site charge 50tk for delivery. Daraz.com, Chaldal.com charged 30tk for grocery item. Quick
delivery on selected area. Need to delivery 24-36 hours for daily needs.
7. Better service - Serve within short time.