INTRODUCTION

Domino's Pizza started with just one store called "DomiNick's" bought by brothers Tom and James
Monaghan for $500 in 1960. James traded his half of the business to Tom in 1965, and as sole owner
Tom renamed the business Domino's Pizza Inc. In 1978 the 200th Domino's store opened, and things
really began to cook. By 1983 there were 1,000 Domino's stores, and in the same year Domino's
opened its first international store in Winnipeg, Canada, followed by its first store on the Australasian
continent in Queensland, Australia in the same year. Domino’s Pizza offers a wide range of meals to
its customers. They offer variety of pizza, pasta, side orders and beverages. They have five unique
pizza crusts i.e. Classic Hand Tossed, Crunchy Thin Crust, Cheese Burst Double-decker, New York
Crust and Extreme Edge to satisfy Malaysian customer’s appetite. Domino’s Pizza also offered
numbers of topping such as Ultimate Hawaiian, 7-Meat Wonders, Meatasaurus, Prawn Passion,
Chicken Perfection, Tuna Extreme, Prawn Sensation, BBQ Chicken, Aloha Chicken, and
Extravaganza.

Target market and distribution channels.

Domino's clearly understands its primary target market: Young, active, social gatherers. Keep with
this B2C segment's proclivities, marketing uses the present social media channels, Twitter, Facebook,
and YouTube. Domino’s already have an enormous following on social media – with over 1,000,000
likes on Facebook. The corporate play on popular film quotes, incorporating the word pizza to form
the quotation relevant to them.

They have utilized social media to form ordering pizza even easier. If the web site had not already
made it easier than studying the phone and the app had not already made it quicker the web site,
Domino’s have made it possible to order through Facebook Messenger and Amazon Alexa. Via
Facebook, a customer can message a bot and thru Amazon Alexa, an individual can shout from across
the space and listen to the tracking details of their order. Domino’s are continuously epitomize
convenience – within the us the corporate have made it possible to tweet the pizza emoji or the
hashtag ‘#EasyOrder’ and also the dough is already being stretched and sauced.

On Twitter, Domino’s are constantly interacting with customers and managing complaints. They are
a prevalent presence on social media; consumers are always responding. They know what the
people want – humorous quotes alongside fine quality pictures of pizzas that may leave the
audience salivating. Instagram is equally on trend, using popular hashtags and employing the ‘taking
photos of your food and posting them’ ritual.
ONLINE CONSUMER VARIABLE OR PROFILE
ANALYSIS OF MACRO- ENVIRONMENT

1. POLITICAL ISSUES

Political issues include regulatory framework operating in judicial system, which may distress the
business in diverse ways. In UK, there is not as such factors that might embrace domino’s business.
While factors like, laws on business employment, pollution and taxation apply on the organization,
which it should follow according to rules.

2. ECONOMIC FACTOR

If the county’s economy is best therefore the GDP of the country are good, it is the initiative for
business because the per capital income increases people will spend more money. in line with
domino’s survey, it came to know that mostly people spend more and visit more often, during or start
in on of months. Moreover, rise in rate, ends up in increment of cost of stuff, which also leads towards
higher prices for goods and therefore the other way around

3. SOCIAL FACTORS:

Domino’s may be a multinational and it is inaugurated from America, therefore, the organization is
snowed under by domino’s civilisation. There are different social styles of society, which consists of,
class, social class, middle class, and social class. Moreover, every single nation, state has their own
cultural norms, beliefs, religion, values that could affect the organization worldwide.

4. TECHNOLOGICAL FACTORS:

At this point, technology is improving, so as baking and heating ovens are of latest and efficient
technology and might provide efficient service. Thanks to these innovative technology there are many
latest ways of publicizing likewise, through internet; telemarketing through which organization can
advertise their products in rather quicker than ever before. Computer based customer data that's MIS
(managing information system) helps in collecting customer data, daily transactions, future
forecasting and better cognitive operation. New vehicles will make their service more efficient.