Professional Documents
Culture Documents
English For Business 2
English For Business 2
ORGANISATIONAL STRUCTURES
2. Divisional structure
Advantages: it allows the company to organise its structure around regions, customers and
products
There is more specialisation, flexibility and speed of reaction to changes
Disadvantage: each part of the structure (department) can occur several times within the
company
3. Matrix structure
-There can be a conflict of interest and the chain of command may not be clear
Project manager - has the responsibility of the planning, procurement and execution of
a project, in any undertaking that has a defined scope, defined start and a defined finish;
regardless of industry
Top manager - member of the senior, top-level management of the organization (CEO, COO,
CFO)
Middle manager - manager in an organization at a level between senior and junior managers
Lower (line/junior) manager - manages employees who are directly involved in the production
or delivery of products, goods and/or services
Division manager - oversees a wide range of personnel and job functions, with large
organizational responsibility while reporting to a vice president, general manager or controller
Senior accounts manager - has a key part of a company's sales team, whose job is to meet sales
goals; he/she is responsible for developing relationships with clients to acquire new business
and network with existing customers to retain their business
III. FOCUS ON VOCABULARY
+ TO - when you are naming the person or group of people to whom you have a duty:
+ FOR - when you are naming a task that a person or group has to carry out:
e.g. Customer-facing staff play a vital role in the experiences consumers have with a certain company.
Liaise = to establish and maintain communication for mutual understanding and cooperation
e.g. In his new position, he has to liaise extensively with consultants and accountants on a daily basis.
Worldwide = global/globally
Strain = pressure
e.g. I have been under so much strain recently because I had to find a new job and a new house.
e.g. The General ordered the troops to disperse over the valley.
e.g. The CEO’s statement on the radio dispersed all rumors of the company’s possible
bankruptcy.
e.g. Because of the Corona virus, many companies have pulled out of China.
to brief: to give someone instructions or information about what they should do or say
e.g. The interpreter was briefed by the lawyer about how she should behave during the trial.
to debrief: to interrogate (someone, such as a pilot) usually upon return (as from a mission) in
order to obtain useful information; to carefully review upon completion
e.g. At the end of the project, we had a debriefing session, trying to see what went well and
what went wrong during the process of completing it.
To express possibility: can, could, may, might
Examples
You can apply for a scholarship for the summer school if your English is good and you are
motivated to study.
I might be able to join the Skype session if I have good internet connection in my hotel.
After rehearsing the presentation for so long, you must know it by heart now.
LECTURE 2
MANAGING ORGANISATIONS
Stage 1: Creativity
Crisis of leadership
Stage 2: Direction
◦ is acceptable to founders
Crisis of autonomy
Stage 3: Delegation
Organisations – struggle
“-“ – top managers – dissatisfied with the loss of power and control
Stage 4: Coordination
Solution: formal systems – implemented to achieve greater coordination
The organisation can become too large and complex to be managed through formal systems
Stage 5: Collaboration
Problem: employees – exhausted by too much teamwork and strain to reach innovative
solutions
Stage 6: Alliances
e.g. He decided to leave the public sector because he could no longer put up with the red tape that he
was struggling with daily.
e.g. An outdoor tennis tournament will be organised in Iasi this year, and I look forward to it!
Trust = an arrangement whereby a person (a trustee) holds property as its nominal owner for
the good of one or more beneficiaries.
e.g. This project will be financed by a trust that was set up 5 years ago.
e.g. Small, local traders are organising a March fair where you can see what they produce and buy their
products
He has been pushing me to become a currency trader but I just do not have that kind of personality, to
spend so much time following market trends and financial speculation gurus.
Stall = a stand, booth or compartment for the sale of goods in a market or large covered area
e.g. You can find fresh dairy products at the stalls on the left.
e.g. A few years ago, Toyota had to recall thousands of cars from the European market.
outstanding – 1. remarkable, excellent; 2. which has not been completed, paid, etc.
e.g. His achievements are outstanding and he has been shortlisted for the Nobel Prize.
agenda = document circulated before the meeting which includes details about the time and
place of the meeting and the list of items to be discussed
e.g. The chair goes over the agenda at the beginning of the meeting.
Apologies – first item on the agenda. It refers to the persons who have announced that they
cannot attend the meeting
AOB (any other business) – last item on the agenda. It refers to any question that needs to be
discussed, and which was not planned in advance.
minutes = document issued after the meeting has taken place, which gives a summary of the
arguments discussed and of the decisions that were made
e.g. The secretary used to take the minutes but now that she is sick, we have to ask one of the
participants to do this job.
Adjectives vs adverbs
profitable – profitably
beautiful – beautifully
e.g. I think she is a bit shy, this is why she does not talk much.
also
Present Perfect:
Used to express:
key words: lately, just, yet, already, since, for, ever, so far, this week/month/year
Past Tense:
Used to express:
key words: ago, last (week/month), yesterday, the day before yesterday, in 2003, in 1976, etc.
LECTURE 3
SUPPLY-CHAIN MANAGEMENT
Definitions:
1. Logistics = the practical arrangements that are necessary in order to organise something successfully,
especially something involving a lot of people or equipment
2. The supply chain = the suppliers, storage facilities, retailers and modes of transport involved in
getting a product from its original source to the end user.
- Actors involved: the farmer, the coffee buyer, the storage company, the coffee manufacturer,
the buyer for the café, the employees working in the café, the customer
- Stages of the chain: the farmer sells the coffee; it is stored, packed and transported to the
manufacturer producing the finished goods (coffee beans are ground and repackaged); finished
goods are sold to the café; hot coffee is sold to customers
Marketing
Production operation
Distribution
Finance
Customer services
Each stage in the supply chain is connected through the flow of materials, products, information and
funds. These flows often occur in both directions.
The primary purpose of the supply chain is to maximise the overall value generated.
S C Value = the difference between what the final product is worth to the customer and the cost
incurred in fulfilling the customer request.
S C Surplus = the difference between the revenue generated from the customers and the overall cost
across the supply chain
Decision-making phases of SCM
2. Supply-chain planning
Result of this phase is the development of a set of operating policies that short-term operations need to
follow.
3. Supply-chain operations
- Goals: dealing with incoming orders; allocating production resources to meet individual orders; setting
a date by which an order is to be filled; setting the mode and schedule of delivery
Supplier = a company offering raw materials or partly finished goods to other companies
Manufacturer = producer of finished products (similar terms: production facility, production unit,
factory)
e.g. Enjoying a cup of coffee makes you the end user in a complicated supply chain that you are
probably unaware of.
Which other local clothing manufacturers do you know besides Deltaplan and Be you?
Focus on vocabulary – verb-noun collocations 1
e.g. Cutting a few unnecessary intermediaries could maximise the overall value of our supply chain…
Don’t you think so?
e.g. We need to call in an expert who will teach us how to raise the supply chain surplus.
To create/generate revenue
To cause/incur costs
To assign/allocate resources
e.g. Minimal resources were allocated to this project. Its success is improbable.
e.g. Please, handle orders more quickly; there’s a long line of customers in front of your desk!
e.g. The purpose of our meeting today is to set the mode and schedule of delivery within a time frame
that is convenient for both our companies.
e.g. In order to prioritise my tasks, I should know how you prefer that I mainly spend my working time
today: filling customer requests or updating the data base?
When – use it to show that you know something will happen, e.g. When the meeting starts, everyone
becomes quiet.
If – use it to show you are not certain that something will happen, because a condition must be fulfilled
for that thing to happen, e.g. We might finish by lunchtime if the meeting starts on time.
In case – means that you do something so that you are ready for a situation in the future, e.g. We should
save some money to survive for a while in case our company ever goes bankrupt.
Unless – means the same as except if, e.g. I’m afraid we won’t find a replacement for Sally unless we
collaborate with a headhunting agency.
Provided that – means the same as only if, e.g. We will sign the contract provided that you include a
suitable clause on product return policy.
Negotiating – stages
1. Establish a relationship
2. Exchange information
4. Come to an agreement
Questions are a very important tool which can help to improve communication in negotiations.
Mastering questions helps you build negotiation skills. Questions can be used:
1. To check/clarify information, starting with phrases such as: You mean…, You mean to say that…?, Do
you mean that… ?, If I understand correctly, you’re saying that…?, etc.
e.g. You mean at the moment you’ve probably got three packing orders?
2. To find out new information, starting with: The question is…? Or with any wh-word like who, where,
when, how, which, why
CRM – theory 1
1. Definition: CRM is management which concerns the relationship between the organization and its
customers.
2. The main focus of CRM: developing business goals and building customer relationships through:
- Valuing relationship-building
- To have their needs satisfied by getting the benefits of cost-effective products and services
- Making sure the customer’s goals and the organisation’s goals are met
- Knowing what customers want and need provides a clear focus for the company’s production
and services
Customers are a vital factor for every organisation.
CRM should meet the customers’ goals and the organisation’s goals.
The organisation must get information from customers to give them what they want.
- Convenience = 1. a condition which makes it easier to do something and helps to avoid wasting time or
effort; 2. something that you do to make things easier for yourself or that is intended to make things
easier for you. Expressions: at somebody’s convenience, convenience food, convenience store
E.g. CRM is the same in principle for large and small companies – it is the scope of CRM which can vary
drastically.
E.g. Forward-thinking organisations understand the need to maintain a strategic focus on CRM and to
resource it well.
-noun + noun (+ noun), e.g. customer service, customer relationship management, human resources
E.g. In times of crisis especially, customers tend to opt for cost-effective products.
When you meet new clients, you should spend some time on relationship-building.
Profit-sharing schemes are a type of bonus companies can use to get managers to work harder.
Abbreviations
The following common business abbreviations express types of interaction between organisations and
their customers/clients:
B2B = business to business, e.g. a wholesaler sells electronic components to companies who then use
them to make consumer goods.
B2G = business to government, e.g. the Ministry of Education signs a deal with a company to use their
computers in all state schools.
B2C = business to customer, e.g. somebody goes into a shop and buys a new mobile phone.
- affirmative: S + Vb+-ed or Vb – second form of irregular verbs, e.g. I studied, he wrote a letter
- negative: S + did not/didn’t + Vb – short infinitive, e.g. I didn’t study, he didn’t write a letter
- interrogative: Did + S +Vb – short infinitive, e.g. Did you study?, Did he write a letter?
events occurring in the past, in a story: After we received that phone call from my boss, we
went to the store and returned the faulty components; then we called our office.
Specific time expressions: ago, yesterday, the day before yesterday, last +
week/month/year/summer/Friday, etc., in 2003, on January 2-nd 1978 (dates in the past), etc.
- affirmative: S + past tense of “to be”=was/were + Vb (short infinitive) + -ing, e.g. I was looking for
responsible manufacturing practices, so it took some time.
- negative: S + wasn’t/weren’t + Vb (short infinitive) + -ing, e.g. He wasn’t preparing the presentation
when I checked on him.
- interrogative: Was/were + S + Vb (short infinitive) + -ing, e.g. Was he preparing the presentation when
you checked on him?
- situations and actions happening over a period of time in the past, e.g. Tim was working on his PhD
thesis that summer, so he didn’t have time for any vacation, really.
- a situation in progress at a particular time in the past, e.g. In September we were making a profit.
- a situation or action in the past that is interrupted by another one (this one in past simple), e.g. I met
our new Sales Manager while I was having an online meeting with our team in Prague.
She was doing a second job, but gave it up when she started her new job.
They found out about the product while they were attending a trade fair in Moscow.
- affirmative: S + had + Vb+-ed or third form of irregular verbs, e.g. She had already written the
report last week.
- negative: S + had not/hadn’t + Vb+-ed or third form of irregular verbs, e.g. Last week, she hadn’t
written the report.
- Interrogative: Had + S + Vb+-ed or third form of irregular verbs, e.g. Had she written the report
last week?
- events that happened before another action/event in the past (past of the past), e.g. By the time he
had finished the job, he was exhausted.
- To give a reason for a past event, e.g. The registration for the April workshop dropped down to
seven, because people had transferred to the one in May.
By the time we had solved the production line problem, our client had found another supplier.
The machine wasn’t working again, because someone had unplugged it.
I called her today, because I hadn’t heard from her since last week.
We didn’t make a decision today, because we hadn’t received all the information we needed.
We invoiced them separately for that, because that’s what they had asked us to do.
(past tense simple and continuous in yellow colour, past perfect in light blue colour)
- It helps companies to stimulate good relationships among employees (at work, in social and
team building events)
- Do you think the visitors had a good time? – Yes, I think they really enjoyed it.
- I don’t think that meeting went too well. – Well, I’m sure it wasn’t that bad. Anyway, never mind, it’s a
learning experience.
- I just lost that sale! – That’s too bad. Better luck next time!
- I’m really disappointed with our sales figures. – Don’t worry, things are sure to pick up in the spring.
- Dave’s presentation was awful. It was the worst I’ve ever seen. – Well, he’s just learning the job, so we
need to be more supportive.
- They were a bit disappointed by the fact that we couldn’t give them an exact figure. – Never
mind, I will call them with the numbers and smooth things over with them.
- That meeting was a complete waste of time. – Well, I’m sure that there were some positives in it!
LECTURE 5
ACCOUNTING
- Profession: accountant/book-keeper
Financial statements
Definition: written records that convey the business activities and the financial performance of a
company.
Are intended for top management, shareholders, potential investors, tax authorities,
government regulatory bodies
are often audited by government agencies, accountants, firms, etc. to ensure accuracy and for
tax, financing, or investing purposes.
Balance sheet
1. Top managers – to see how the company has performed and how they can improve
performance
2. Shareholders – to spot positive and negative trends so as to make predictions about their
investment
Suppliers – to know how secure the finances of the company are before entering into a contract
with them
INCOME
Rent on property
EXPENDITURE
Payment of salaries
Buying machinery
FINANCIAL STATEMENTS
Shows the financial developments over a period of time (e.g. a quarter, a year)
Is a picture of what the company owns and what it owes at any moment
Accounting terminology
Cost of sales – the direct costs of manufacturing or buying items to sell them later
Net profit – the gross profit minus the expenses and taxes
ASSESTS
Debtors
Stock
Reserves
LIABILITIES
Creditors
Overdraft
Long-term loan
Methods of payment
Credit card – the money is not taken from one’s bank account until the end of the month.
Direct debit – money is taken from one’s bank account each month.
Bank transfer – payment via internet banking (the bank takes the money from one’s account
and puts it into a company’s account).
Debit card – paying by inserting the card in the machine, entering the PIN and the payment is
made from the bank account more or less immediately.
- Focus on vocabulary
- Lag = delay
E.g. If there is a lag between money coming in the company and money going out, you have a cash-
flow problem.
- Balance = rest
E.g. We’ve already paid 20 % of this; when do we have to pay the balance?
- Hassling – bothering
E.g. The outstanding debt from last month is more than $20, 000!
= to supplement – add to
- E.g. You could supplement your cash income by sending out the bills on time.
Expenditure – outflow
On time – prompt
cash outlay - money a company pays for its operating expenses. It's also called a cash disbursement
or outflow. The business may spend money on various charges, which run the gamut from material
costs to selling, general and administrative expenses.
Cash shortage (overage) - situation in which the physical amount of cash on hand differs from the book
recorded amount of cash. It is revealed when the physical cash count at the end of the day does not
agree with the cash register tape.
A cash cow
- a venture that generates a steady return of profits that far exceed the outlay of cash required
to acquire or start it.
e.g. Your invoice has to match the number of orders (obligation or necessity outside of speaker’s
control, such as a procedure or regulation).
Will she do that for me or do I have to do that myself?
I forgot to ring about that. I must do it on Monday (the speaker thinks it’s necessary, important or
urgent to do).
NB: should, have to, need to – more polite, more frequently used in business situations
Mustn’t, ought not to, should not – something is not allowed or it is not a good idea
Don’t have to, don’t need to, needn’t – something is not necessary or it is not an obligation
e.g. Put it on the list to be done next month. It doesn’t have to be done today.
You shouldn’t help him too much. He can do the accounts himself.
We’ll take care of the delivery. You don’t have to worry about it anymore.
The modal verbs “must” and “should” do not require an auxiliary verb to form questions;
questions are formed by inverting the subject and the modal verb:
“need” can be used both as a modal (inversion) and as a regular verb (+ auxiliary “do”)
To rise
To increase
To jump
To peak
To soar
To go down
To fall
To decrease
To plunge
To plummet
Other verbs:
Examples
- The dollar rose/increased from 111.10 yen to 111.57 yen last Friday.
- The average Japanese worker had a wage increase/rise of 4.2 % in the 12 months to December,
a real pay rise of 3 %.
- Unemployment has fallen/has decreased by an average of 11,200 over the past three months
compared with an average fall of 23,900 in the three months to March.
- The company’s share price fell back, but has now recovered.
- By June, the index (had) soared / (had) jumped/ (had) risen/ rose 23 % to $ 1,028, and finally
peaked at $ 1, 109 in December.
Prepositions + verbs and nouns describing trends
To increase/decrease + BY
+ FROM …. TO
Rise/ fall + OF
Mantell predicted that last year’s 3.8 % unemployment rate will rise to 4.3 % this year and level off at
4.9 % next year.
There have been wage increases of 3% for each of the last two years.