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Stores SR - No. Sells 'Brand A' Sells 'Brand B' Sells 'Brand C' Sells 'Brand D' Category Sales
Stores SR - No. Sells 'Brand A' Sells 'Brand B' Sells 'Brand C' Sells 'Brand D' Category Sales
Total Stores 36
Product Category FMCD
Brands Chosen Brand A Brand B Brand C Brand D
Market share 30% 10% 6% 7%
Share among
34% 12% 8% 7%
handlers
Consumer
35% 11% 7% 8%
Preference share
Category Sales Coming
from Top 80% of the 'Brand A' 'Brand B' 'Brand C' 'Brand D'
Others
existing brands in the Sales Sales Sales Sales
store
Others
47%
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Terms to be considered Terms to be considered
Terms to be considered while
while calculating while calculating
calculating denominator of
denominator of Brand B's denominator of Brand C's
Brand A's SAH
SAH SAH
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