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Stores Sells 'Brand Category

Sells 'Brand A' Sells 'Brand B' Sells 'Brand C'


Sr.No. D' Sales

1 YES YES YES YES 26260


2 YES NO YES YES 1883094
3 YES YES YES YES 1567254
4 YES YES NO YES 1922072
5 YES YES YES YES 184777
6 YES NO YES YES 862506
7 YES YES YES YES 1170173
8 NO NO YES YES 486785
9 YES YES YES YES 687215
10 YES YES YES NO 782136
11 YES YES YES YES 82849
12 YES YES YES YES 215906
13 YES YES YES NO 128794
14 YES YES YES YES 1431116
15 YES YES YES YES 793364
16 NO YES YES YES 409030
17 YES NO YES YES 642238
18 YES YES NO NO 861523
19 YES YES YES YES 764292
20 YES YES YES YES 513376
21 YES YES NO YES 1916158
22 YES YES YES YES 235874
23 YES YES YES YES 1076059
24 YES YES YES YES 1702131
25 YES YES YES YES 1679904
26 YES YES YES YES 894019
27 YES YES YES YES 24220
28 YES YES YES YES 144500
29 YES YES YES YES 528918
30 YES YES NO YES 1343768
31 YES YES YES YES 560685
32 YES NO YES YES 1269956
33 NO YES YES YES 1957262
34 YES YES YES YES 576966
35 YES NO YES YES 1237600
36 NO NO NO NO 20005
Total Values 30582785

Total Stores 36
Product Category FMCD
Brands Chosen Brand A Brand B Brand C Brand D
Market share 30% 10% 6% 7%
Share among
34% 12% 8% 7%
handlers
Consumer
35% 11% 7% 8%
Preference share
Category Sales Coming
from Top 80% of the 'Brand A' 'Brand B' 'Brand C' 'Brand D'
Others
existing brands in the Sales Sales Sales Sales
store

24947 8928 3414 1576 2101 10241


1788939 621421 0 150648 112986 998040
1253803 470176 203743 156725 109708 626902
1537658 711167 192207 0 172986 845712
160756 62824 18478 14782 12934 75759
759005 267377 0 51750 43125 500253
1053156 468069 117017 93614 58509 432964
399164 0 0 38943 34075 413767
625366 226781 68722 34361 54977 302375
625709 273748 117320 78214 0 312854
78707 28997 9113 8285 4971 31483
196474 71249 30227 19432 19432 75567
110763 39926 12879 9016 0 66973
1359560 486579 171734 100178 128800 543824
737829 269744 103137 39668 55535 325279
376308 0 53174 28632 36813 290411
590859 205516 0 51379 51379 333964
706449 275687 129228 0 0 456607
695506 259859 114644 76429 38215 275145
436370 164280 71873 51338 30803 195083
1782027 651494 191616 0 134131 938917
221722 75480 35381 11794 21229 91991
1000735 376621 107606 107606 75324 408902
1429790 612767 238298 119149 153192 578725
1579110 537569 201588 151191 134392 655163
750976 268206 116222 53641 44701 411249
20587 7750 3633 2180 1453 9204
119935 52020 21675 11560 14450 44795
449580 200989 63470 52892 26446 185121
1075014 430006 161252 0 120939 631571
504617 168206 61675 44855 44855 241095
1206458 444485 0 63498 63498 698476
1644100 0 293589 176154 97863 1389656
473112 184629 63466 28848 34618 265404
1126216 383656 0 61880 99008 693056
19005 0 0 0 0 20005
26920309 9306206 2976384 1890216 2033447 14376532

Others
47%
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Terms to be considered Terms to be considered
Terms to be considered while
while calculating while calculating
calculating denominator of
denominator of Brand B's denominator of Brand C's
Brand A's SAH
SAH SAH

26260 26260 26260


1883094 0 1883094
1567254 1567254 1567254
1922072 1922072 0
184777 184777 184777
862506 0 862506
1170173 1170173 1170173
0 0 486785
687215 687215 687215
782136 782136 782136
82849 82849 82849
215906 215906 215906
128794 128794 128794
1431116 1431116 1431116
793364 793364 793364
0 409030 409030
642238 0 642238
861523 861523 0
764292 764292 764292
513376 513376 513376
1916158 1916158 0
235874 235874 235874
1076059 1076059 1076059
1702131 1702131 1702131
1679904 1679904 1679904
894019 894019 894019
24220 24220 24220
144500 144500 144500
528918 528918 528918
1343768 1343768 0
560685 560685 560685
1269956 0 1269956
0 1957262 1957262
576966 576966 576966
1237600 0 1237600
0 0 0
27709703 24180601 24519259
Terms to be
considered while
calculating
denominator of Brand
D's SAH
26260
1883094
1567254
1922072
184777
862506
1170173
486785
687215
0
82849
215906
0
1431116
793364
409030
642238
0
764292
513376
1916158
235874
1076059
1702131
1679904
894019
24220
144500
528918
1343768
560685
1269956
1957262
576966
1237600
0
28790327
Numeric
89% 81% 86% 89%
Distribution
Value Weighted
91% 79% 80% 94%
Distribution
No. of Stores Selling
32 29 31 32
That Brand
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