Abhay

Agrawal
Brand Marketer

Summary
A Double Masters degree holder with both an MBA degree as well as
an International Masters in Management degree from United Kingdom.
Experience of working in various domains like FMCG, E-commerce,
OTC, Organized Retail. Core competencies include Strategic planning,
Market research & communications, Brand Marketing & strategy, Retail
Marketing, Brand Management, Business Analysis, Digital Marketing,
Content Marketing. A detail-oriented individual with strong
Personal Info
communication and interpersonal skills, actively looking for
opportunities in Marketing, Branding and Strategy/Consulting. Address
Plot No. 314, Flat No. UG-3, Sector-4,
Experience Vaishali, Ghaziabad

Phone
01-2019 - Brand Executive
+919971432639
present Mankind Pharma, FMCG division (Brand/Marketing Management team)
E-mail

• Handling the Marketing and branding activities of brands like abhayrocks60@gmail.com

MANFORCE ( India's leading condom brand), Gas-o-fast. For Date of birth

Manforce, i am looking after the following key responsibilities : 06-07-1990
• (a) Handling Ideation and implementation of ATL (TV, Print media)
LinkedIn
and Digital campaigns for the brand taking into account the Target
linkedin.com/in/abhay-agrawal-
audience, brand positioning and assessing the potentiality of the
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promotional avenues/channels on offer. Also, Liaisoning with the
Media and Digital agencies for the desired implementation and execution
Skills
of the campaigns. Analysis and evaluation of ADEx reports
(Scheduled vs Log and Hourly dispersion reports), Pre eval vs Post Computer Skills- Good Proficiency in

eval reports and other reports for reinvention/optimisation of current MS Word (creating reports,

strategies and to assess whether things are going as per plan. proposals), MS Powerpoint

• (b) Analysis of Nielsen Market research data, extracting key (presentations, comparative analysis)

insights for better execution and implementation of Strategies based and MS Excel

on different Markets and study of various parameters like shareholder

value, Numeric distribution, weighted distribution etc. Also, analysis & Content creation and Writing Skills-
optimisation of ATL and digital campaigns and their spends, based Highly proficient in preparing Business
on data and industry benchmarks provided by Nielsen. reports and creating content for
• (d) Content Ideation, Curation and refinement of blogs and other Marketing communications with great
digital media content for aiding Search engine Optimisation command over English language
• (e) Analysis of Competition through BARC data and other sources,
and preparing reports, presentations for optimisation of current channel
mix, genre focus, print media, taking the competition data, weekly
GRP's of channels, shows with maximum impact etc. , into context.
• (g) Ideation, Monitoring and Analysis of ongoing digital media

1
 campaigns and studying performance of different feeds/posts Communication Skills- Highly
onYoutube, Facebook and Instagram, through digital media spends proficeint in Business and
reports, brand performance and social reports, and coordinating with interpersonal communications,
digital agencies for the same. delivering presentations and dealing
• (h) Working on Ideation and implementation of various Brand with clients
Building and Communication strategies, exploring possible
opportunities for In-film integration, In-serial integration and other
corporate tie-ups, taking the Target audience and other factors into Languages
context.
Hindi- Native
• (i) Vendor Management and coordination for ideation of brand creatives
and inputs and also for conducting various on-ground activities, Outdoor
English- Highly fluent in writing and in
media and OOH branding.
speech
• (j) Assessment, Preparation and Analysis of Brand P&L, and monthly MIS
presentations, for a review of the brand performance.
• Undertaking Marketing research and analysis and developing a go-to-
market plan for new potential products that can be launched in the FMCG
segment.
• Planning, Development and execution of strategies and campaigns for
brand-building and increasing penetration and market share of the
brands.

01-2018 - Management trainee (Marketing)

12-2018 Modi Naturals Ltd., Marketing Department
• Worked on the ATL and Digital activities for the edible oil FMCG
brands like OLEEV, Olivana and other oil brands.
• Handled the digital marketing activities of Popcorn brand PIPO since
its inception stage on E-commerce channels.
• Executed Market research and analysis on Modern trade FMCG brands,
delivering key insights and takeaways for the brand.
• Looked after E-commerce accounts like Amazon, Big basket, Flipkart,
Grofers etc. working on Content marketing, branding and improving
the visibility of the products on the online platforms.
• Worked on Marketing communications by communicating the brand
positioning through the marketing collaterals for branding and promotions.

05-2017 - Intern
06-2017 Spencer's Retail Ltd.
• Worked on a Live Project titled “Understanding the best practices in
Global E-commerce Management and developing/improving the
current online content of Spencer’s Retail”
• Provided Key insights and recommendations based on the research and
findings during the project

11-2016 - On-the-job training

12-2016 Bata India Pvt ltd
• Worked as On-job trainee for Bata India Pvt. Ltd. analyzing the in-store
branding and suggesting ways to improve it

2
2013 - Volunteer
2014 Prothsahan Team (Regd. NGO)

Education

2016 - Birla Institute of Management and Technology, MBA

2018
(PGDM)
• During the PGDM program, studied modules like Marketing Management,
Services Marketing, Design thinking, Enterprenuership, Global retailing,
Category Management, Retail Strategy and Negotiations, Retail Luxury
and Brand Management, Business Communication
• Went for a Foreign Exchange program at Kedge Business School,
Bordeuax, France as part of the PGDM degree studying subjects like
Luxury Marketing, Cultural branding, Business CSR & International
development
• Won Gold medal at the Inter-Department Chess Tournament for PGDM-
Retail Management (2016-18) team at BIMTECH
• Executive Member of HR club (Phoenix) at BIMTECH

2014 - Durham University Business School, Durham (UNITED

2015
KINGDOM, ENGLAND), MSc. in Management (General
Management)
• During 1 year Full-time International Masters degree at Durham
University Business School, I studied subjects like Strategy,
Strategic Marketing Management, International Business, Operations
and Supply Chain Management, Organisational Behaviour, Financial
Management, Business Economics and Accounting from a global
perspective
• Prepared a 10,000 word academic research dissertation titled
“Reasons for success or failure of Mergers and acquisitions in the
Pharmaceutical industry” as part of the course curriculum for the
masters degree

2008 - Hamdard University, Jamia Hamdard, New Delhi,

2012
B.Pharma
• Bachelors in Pharmacy with coursework dealing in Pharmaceutical
Sciences

Certificates
02-2013 IELTS (International English Language Testing System) certificate, British
Council

11-2016 KPMG Lean Six Sigma Green belt certification, KPMG

2017 Markstrat certificate of achievement, Stratx simulations