BUSINESS RESEARCH METHODS

MAHNOOR MALIK

04151713070

BSBA-5B

ASSIGNMENT

12TH SEPTEMBER, 2019

QUAID-I-AZAM SCHOOL OF MANAGEMENT SCIENCES

QUAID-I-AZAM UNIVERSITY ISLAMABAD

1
 FACT SHEET
1. Article Name:
2. Author Name:
3. Year of Publication:
4. Objective: This study seeks to examine the tremendous
5. Data:
6. Country:
7. Dependent Variable:
8. Independent Variable:
9. Other Variable:
2
Tourist Potential and Constraints: An
analysis of tourist spatial attributes in
Pakistan
Razzaq Ahmed and Khalida Mahmood
July – December 2017
tourism potential in Pakistan and the
constraints that are hampering its growth
and economic development.
i. Primary data collected through
Field Surveys.
ii. Secondary data like tourism data,
population census data and
international tourism data and their
analysis.
Pakistan
 Diverse physical and cultural
landscape of the country.
 The poor road conditions at majority
of the places and frequent
landsliding, taffic jam are the major
hindrance for road transportation
causing problems for the tourists.
 Security for the tourists in Pakistan
is a big issue.
 Poor infrastructure and shortage of
basic necessities contribute to the
declining tourism.
 Hospitality to visitors is an ancient
Pakistani tradition.
 The weather dependent flight
operation to Gilgit, Skardu and
Chitral create a major hindrance for
the tourists who have no choice but
to spend at least two days to travel
by road.
 In Pakistan coordination between the
stakeholders and overall marketing
strategy is lacking.
 Tough competition from other
countries and regions like
Switzerland, Turkey, Singapore,
Thailand etc.
 The lack of skilled tourism
professionals greatly affects the

10. Methodology:
collection done by using survey techniques
such as interviews and perception from
tourists, to analyze the problems being faced
by them, at various tourist resorts of the
11. Conclusion:
12. Future Directions:
tourist industry in Pakistan.
Qualitative: Field survey and data
country.
 It is concluded that the Pakistan’s
latitudinal extent provides a wide
variety of natural environment and
worth seeing sights for tourism
resulting in economic benefits to
local communities and business.
 The tourism infrastructure is being
developed without a proper planning
which can result in un-planned and
unmanageable resorts and could
ultimately destroy the natural beauty
of the area.
 The local communities are also not
involved in planning and
implementation of tourism related
projects, this would cause
resentment in them against the
tourist and could lead to conflicts
among tourism industry.
 This would have serious
consequences not only for tourism
sector but for the society as whole.
 Pakistan needs to identify strategies
to achieve a higher stage of
development.
 There is a need for a rigorous
tourism plan in tourist potential
districts.
 New themes in tourism such as
ecotourism, pro-poor tourism should
be initiated to provide economic
opportunities and sources of
livelihood to the people.
 Planners and policy makers can
utilize the tourism sector as a
contributor to the economy of the
country.