Tecnología en Gestión de Mercados

Taller en idioma inglés sobre sistema de distribución

Ciro Edilberto Leal

Diana Marcela Varón Penagos

Tecnólogo en Gestión de Mercados – Sena

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Distribuon channel is the main strategy that helps dealers to penetrate the
target market.

A wide diversity of factors such as nature of the prod ucts, market, and
business, among others, requires to be analyzed to decide the most
convenient distribuon channel.

arket is the interchange of product in which some people o!er any

merchandise and others buy it, pay a negoated price.

Consumer obtain services or goods to sasfy their needs

"ompanies get together people who have similar ob#eves and e$pect them
to sasfy the consumers% needs.
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