QUALITY FORM FR-INS-04.

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COURSE SYLLABUS _____________________

Republic of the Philippines

NUEVA VIZCAYA STATE UNIVERSITY
Bambang, Nueva Vizcaya

COLLEGE OF INDUSTRIAL TECHNOLOGY

BACHELOR OF SCIENCE IN HOSPITALITY MANAGEMENT

OUTCOME-BASED SYLLABUS in
EVENTS MANAGEMENT
First Semester, SY 2019-2020

Code: TM 16 Course Credit: 3 units

Title: Events Management Weekly Contact Hours: 3 hours/week
Prerequisite:

UNIVERSITY VISION
A premier university in a global community

UNIVERSITY MISSION
To develop an empowered, productive, and morally upright citizenry through high quality,
innovative, and relevant instruction, research, extension, and entrepreneurship programs
adhering to international standards.
.
GOAL: ADVANCED EDUCATION AND HIGHER EDUCATION
To adapt and address itself as a functional learning center for innovative programs as a model institution
and enabling its graduates to be empowered and globally competitive through the provision of
undergraduate & graduate education which meet international standards of quality & excellence

CORE VALUES

A Academic Excellence Delivery of high quality, innovative, and relevant instruction and acquisition of globally
- competitive skills.
C Cultural Diversity Equitable access to education for students/clients of diverse ethnic identities and
- sustained commitment to nourish indigenous cultures.
T Technological Advancement Continuing innovations for enhancing resource utilization and management towards
- improved and harmonious living conditions.

S Social Responsibility Initiatives and priorities in contributing global expertise to create positive impact on the
- University’s service areas to attain the highest standards of organizational citizenship.

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I. COURSE : This course examines the principles of conceptualizing, planning, managing and
DESCRIPTION evaluating events, conferences, meetings, festivals and other such special activities.
Topics include the significance of conventions and events in tourism. Lessons includes
discussions on event conceptualization, event design, project/event management,
methods of monitoring and evaluation, physical requirements, organizing, promotions,
sponsorships and handling, the financial aspects of such tasks. They will give the
students the skills and knowledge to develop business strategies to get MICE business
and retain the clients, as well as to identify, understand and overcome the intricate
challenges of collective supplier management and engagement. This is an integration
course that applies all the principles of management and foundation tourism courses.

II. PROGRAM : Graduates of BS Hotel and Restaurant Management program have the ability to:
OUTCOMES
PO1 Produce food products and services complying with enterprise standards.
PO2 Apply management skills in F & B service and operations
PO3 Perform and maintain various housekeeping services for guest and facility operations.
PO4 Perform and provide full guest cycle services for front office.
PO5 Plan and implement a risk management program to provide a safe and secure
workplace.
PO6 Provide food and beverage service and manage the operation seamlessly based on
industry standards.

III. COURSE OUTCOME
: At the completion of this course, students should have the ability to:
CO Discuss the core techniques and strategies required to plan successful special events.
1
CO Research event fundamentals; destination options, food, beverage, venue, decor, and
2 entertainment.  
CO Create an innovative event by selecting fundamentals that best satisfy the event goals
3 and guests’ needs.
CO Use creative processes, time-management skills, and logical reasoning for decision
4 making.
CO Communicate effectively individually and as a group member. Demonstrate professional
5 and courteous verbal and written communication with classmates, the professors and
industry professionals. 

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IV. CURRICULUM MAPPING

A. ALIGNMENT OF COURSE OBJECTIVES (CO) WITH PROGRAM OUTCOMES (PO)

Course Outcomes (CO) PO1 PO2 PO3 PO4 PO5 PO6
CO1 Discuss the core techniques and strategies required to plan successful special events. / / / / / /

CO2 Research event fundamentals; destination options, food, beverage, venue, decor, and entertainment.   / / / / / /
CO3 Create an innovative event by selecting fundamentals that best satisfy the event goals and guests’ needs. / / / / / /

CO4 Use creative processes, time-management skills, and logical reasoning for decision making in success of special events. / / / / / /
CO5 Communicate effectively individually and as a group member. Demonstrate professional and courteous verbal and written / / / / / /
communication with classmates, the professors and industry professionals. 

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B. ALIGNMENT OF COURSE CONTENT WITH COURSE OBJECTIVES (CO)

Course Content CO CO CO CO CO5
1 2 3 4
Events
 Introduction and learning objectives
 Definition and characteristics of Events L L L L LP
 Elements of especial Events
 Types of Events
MICE
 Introduction and learning objectives
 Definition and characteristics of meetings, incentives, Conventions, and Exhibitions L L L P LP
(MICE).
 Criteria for evaluating a MICE Venue.
Events Industry Begin and Develop?
 Introduction and learning objectives
 Brief history and development
L L L P LP
Exhibitions
Meeting and Conventions
MICE in the Philippines
Lesson 4: Significance of the Events Industry
 Introduction and learning objectives
 Significance of the events industry from the learner’s point of View L L L P LP
 Significance of the Event Industry from the country point of view.
 The Multiplier effect
Lesson 5: Industry Stakeholder
 Introduction and learning objectives
 Stakeholder L L L P LP
 The Event manager/ Professional congress Organizer
 The Community
Lesson 6: Industry Supplier
 Introduction and learning objectives
 Suppliers
Venues
Hotels
Food and Beverage Suppliers
Airlines
Airports L L L P P
Transportation Suppliers
Freight Forwarders
Booth Contractors
Meeting Technology Suppliers
Security
Manpower Agencies
Procurement
Lesson 7: Industry Regulators
 Introduction and learning objectives
 Association and regulatory Bodies L L L P P
 Convention and bureaus
 Government role in the events industry
Lesson 8: Environmental Scanning
 Introduction and learning objectives
 Step Zero: The organizational Structure
L L L P P
 Man: Staffing and Recruitment
 Money and Machines: The Feasibility study
 Feasibility Study format
Lesson 9: Planning and Approval Process
L L L P P
 Introduction and learning objectives
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 Step One: Plan

 Identify the assign tasks
Scheduling
 The Budget
 Securing approval and permits
Lesson 10: Venue selection and Lay out
 Introduction and learning objectives
 Step Two: Do
L P P P P
 Venue selection and Lay out Presentation
 Registration and Secretariat
 Stage Design
Lesson 11: Event Marketing
 Introduction and learning objectives
 Marketing plan
L P P P PO
 Sponsorship
 Branding
 Trade Shows and Marketing tools
Lesson 12: Event Program
 Introduction and learning objectives
 Parts of Programs
L P P P P
 Sequence Guide
 Exhibitors Guide
 Exhibitors Manual
Lesson 13: Risk Management
 Introduction and learning objectives
 What is Risk?
L P P P PO
 Crisis Communication plan
 Insurance
 Contracts
Lesson 14: On- Site Activities
 Introduction and learning objectives
 Rehearsal (Practice)
 Ingress (Move- in)
L P P P PO
 Briefing
 B-day
 Egress (Move- out)
 Gentle Reminders
Lesson 15: Monitoring and Evaluation
 Introduction and learning objectives
L P P P P
 Monitoring and Feedback Mechanisms
 Evaluation and Other Post- Event Activities
Lesson 16: Management
 Introduction and learning objectives
 Management L P P P P
 Accounting
 Break-even Point Analysis
Lesson 17: Communication
 Introduction and learning objectives
 Correspondence
L P P P PO
 Telephone Etiquette
 Effective PowerPoint presentation
 Power Dressing

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Lesson 18: Themes and Trends

 Introduction and learning objectives
 Themes and Incentive Travel L P P P P
 Trends

Lesson 19: Into the Real World

 Introduction and learning objectives
L P P P P
 Bidding
 Setting up an Events Management Company

Legend:
L – Learned Outcomes (knowledge, skills, values)/outcomes achieved in the subject
P – Practiced the learned outcomes (knowledge, skills, values)
O – Opportunity to learn and practice (knowledge, skills, values but not taught formally)\

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IV. COURSE OUTLINE AND TIMEFRAME (for distribution to students)

Timeframe Course Content/Subject Matter
Week 1-2 Lesson 1: Event
 Introduction and learning objectives
 Definition and characteristics of Events
 Elements of especial Events
 Types of Events
Lesson 2: MICE
 Introduction and learning objectives
 Definition and characteristics of meetings, incentives, Conventions, and Exhibitions
(MICE).
 Criteria for evaluating a MICE Venue.
Lesson 3: Events Industry Begin and Develop?
 Introduction and learning objectives
 Brief history and development
Exhibitions
Meeting and Conventions
MICE in the Philippines
Week 3-4 Lesson 4: Significance of the Events Industry
 Introduction and learning objectives
 Significance of the events industry from the learner’s point of View
 Significance of the Event Industry from the country point of view.
 The Multiplier effects
Lesson 5: Industry Stakeholder
 Introduction and learning objectives
 Stakeholder
 The Event manager/ Professional congress Organizer
 The Community
Lesson 6: Industry Supplier
 Introduction and learning objectives
 Suppliers
Venues
Hotels
Food and Beverage Suppliers
Airlines
Airports
Transportation Suppliers
Freight Forwarders
Booth Contractors
Meeting Technology Suppliers
Security
Manpower Agencies
Procurement
Week 5 Lesson 7: Industry Regulators
 Introduction and learning objectives
 Association and regulatory Bodies
 Convention and bureaus
 Government role in the events industry
Lesson 8: Environmental Scanning
 Introduction and learning objectives
 Step Zero: The organizational Structure
 Man: Staffing and Recruitment
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 Money and Machines: The Feasibility study

 Feasibility Study format
Lesson 9: Planning and Approval Process
 Introduction and learning objectives
 Step One: Plan
 Identify the assign tasks
Scheduling
 The Budget
Securing approval and permits
Week 6-8 Lesson 10: Venue selection and Lay out
 Introduction and learning objectives
 Step Two: Do
 Venue selection and Lay out Presentation
 Registration and Secretariat
 Stage Design
Lesson 11: Event Marketing
 Introduction and learning objectives
 Marketing plan
 Sponsorship
 Branding
 Trade Shows and Marketing tools
Lesson 12: Event Program
 Introduction and learning objectives
 Parts of Programs
 Sequence Guide
 Exhibitors Guide
 Exhibitors Manual
Week 9 MID-TERM EXAMINATION
Week 10 Lesson 13: Risk Management
 Introduction and learning objectives
 What is Risk?
 Crisis Communication plan
 Insurance
 Contracts
Lesson 14: On- Site Activities
 Introduction and learning objectives
 Rehearsal (Practice)
 Ingress (Move- in)
 Briefing
 B-day
 Egress (Move- out)
 Gentle Reminders
Lesson 15: Monitoring and Evaluation
 Introduction and learning objectives
 Monitoring and Feedback Mechanisms
 Evaluation and Other Post- Event Activities
Week 11 Lesson 16: Management
 Introduction and learning objectives
 Management
 Accounting
 Break-even Point Analysis
Lesson 17: Communication
 Introduction and learning objectives
 Correspondence
 Telephone Etiquette
 Effective PowerPoint presentation
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 Power Dressing
Week 12-17 Lesson 18: Themes and Trends
 Introduction and learning objectives
 Themes and Incentive Travel
 Trends
Lesson 19: Into the Real World
 Introduction and learning objectives
 Bidding
 Setting up an Events Management Company
Week 18 Final Term Examination

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V. LEARNING PLAN

Desired Course Content/ Teaching and Learning Activities Assessment Values Time
Learning Outcome Subject Matter Teaching Learning Activities Assessment Assessment Developed Frame
Activities Tasks Tools
The students will be able to: ORIENTATION Commitment to the Week
University 1
 Commit to memorize the vision,  Vision, mission, goals and Discussion method
mission, goals and objectives of the objectives and core values of -socialized
university the university. classroom
 Manifest proper behavior/attitude  Syllabus
reflective of the vision, mission, goals &  Course Outline Reflective
objectives of the university.  Course Requirements Teaching Reflective writing: Reflective Writing output Rubrics Sense of Direction
 Abide to the university policies.  Grading System As a student of NVSU,
 Take pride in being a true NVSUan.  University Policies how can I contribute to Right Attitude
the realization of the
mission, vision and
goals of the university?

At the end of the lesson, the students will Lecture Method Outlining Technique and Week
be able to: Lesson 1: Event Sequential technique in Paper and pencil test Answer Key Coordination 2
 Introduction and learning Activity Method Events management.
 Define an event, elements, and MICE objectives -simulation Class Participation
 Differentiate types of event  Definition and characteristics technique Simulation Technique: - Make an outline concept Rubrics Showmanship and
(represented by each letter in MICE) of Events -Project technique -How to coordinate to the paper. smartness in giving
 Create an event concept paper  Elements of especial Events business owners and Outline Concept Paper the commentaries.
 Recognize significant industry  Types of Events government for Output Rubrics
milestones and trends. Lesson 2: MICE sponsorships? Graded recitation Teamwork
 Understand the significance of the  Introduction and learning - Discussed topics. -Group Activity
events industry in the socio- economic objectives Assignment: Construct
development.  Definition and characteristics simple output sample of
meetings, incentives,
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 Asses a MICE venue of meetings, incentives, Conventions, and Sir don, may i suggest you
 Explain how the exhibition sector Conventions, and Exhibitions Exhibitions (MICE). jibe the activities-task-tools
flourished and convention center (MICE).
developed  Criteria for evaluating a Like activities (Simulation)-
 Explain how the Philippines develop as MICE Venue. task is return demo or an
an event/ MICE destination. Lesson 3: Events Industry Begin output-tools is rubrics
and Develop?
 Introduction and learning If quiz or paper and pencil
objectives test, tools is answer key
 Brief history and
development If grade recitation-rubrics
Exhibitions
Meeting and
Conventions
MICE in the Philippines
At the end of the lesson, the students will Week
be able to: Lesson 4: Significance of the Lecture Method Film-Showing- Class Participation Answer Key Become familiar 3&4
Events Industry - Outlining Discussion: -Create outline events and with the
 Identify the significance of the events  Introduction and learning Technique The Chain Process of Conceptualize a supply chain significance of
industry to the learner and to the objectives supply and stakeholders diagram output Rubrics events.
country development.  Significance of the events Activity Method in Events Industry
 Explain the concept of multiplier effect. industry from the learner’s -Group activity Showmanship and
 Explain the structure of the event point of View (Brainstorming) Simulation Technique: Individual Presentation on the Rubrics smartness in giving
industry, the role of industry  Significance of the Event -How to coordinate to the how to strategize supply in the commentaries.
stakeholder, and their relationship with Industry from the country supplier? event.
each other. point of view. Become effective
 Explain the role of expertise of a  The Multiplier effects Assignment: Construct event organizer.
Professional Congress Organizer Lesson 5: Industry Stakeholder letter/ agreement Graded recitation
(PCO).  Introduction and learning - Discussed topics.
 Identify types of association and their objectives
importance in events industry, events  Stakeholder
supplier and the means to source  The Event manager/
them, role of government in events Professional congress
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industry, and role of convention and Organizer

visitor bureaus in the events industry.  The Community
Lesson 6: Industry Supplier
 Introduction and learning
objectives
 Suppliers
Venues
Hotels
Food and Beverage
Suppliers
Airlines
Airports
Transportation Suppliers
Freight Forwarders
Booth Contractors
Meeting Technology
Suppliers
Security
Manpower Agencies
Procurement
At the end of the lesson, the students will Answer Key Week
be able to: Lesson 7: Industry Regulators Discussion method Simulation Technique: Class Participation Coordination 5
 Introduction and learning - Scheduled topics -How to coordinate to the -Scoping activities for the
 Identify the role of association as objectives to the target market in class event. Rubrics
regulatory bodies, services provided by  Association and regulatory order to study its Showmanship and
a convention and visitors bureaus, Bodies Lecture Method identity? smartness in giving
roles of government in the events  Convention and bureaus - Outlining Individual Presentation on the Rubrics the commentaries.
industry, and explain why the industry  Government role in the Technique Assignment: Construct how to plan an event.
needs regulators. events industry event and the Become effective
 Define scooping or environment Lesson 8: Environmental Activity Method responsible costing and responsible
scanning. Scanning -Group activity Graded recitation event organizer.
 Outline the environmental scanning  Introduction and learning (Brainstorming) - Discussed topics.
process for an event. objectives
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 Perform scoping activities for the class  Step Zero: The Integrated method
event. organizational Structure - lecture-discussion
 Explain the importance of  Man: Staffing and technique
environmental scanning. Recruitment
 Define planning  Money and Machines: The
 Identify the objectives and steps in Feasibility study
event planning.  Feasibility Study format
 Prepare schedule using a Gannt chart Lesson 9: Planning and Approval
and budget. Process
 Explain the importance of planning,  Introduction and learning
scheduling, and budgeting. objectives
 Step One: Plan
 Identify the assign tasks
Scheduling
 The Budget
 Securing approval and
permits
At the end of the lesson, the students will Lesson 10: Venue selection and Week
be able to: Lay out Discussion method Brainstorming Technique Graded recitation Answer Key Transparency that 6 to 8
 Introduction and learning - Scheduled topics Conceptualize venue lay -Ideas and discussed topics. will help train and
 Identify the steps in venue selection objectives out and marketing become a
and type of seating arrangements and  Step Two: Do strategy. Individual output: Sample of Rubrics competent event
venue lay out.  Venue selection and Lay out Lecture Method events program, marketing organizer.
 Explain the importance of the Presentation - Outlining Simulation Technique: strategy and Lay out.
registration area and secretariat  Registration and Secretariat Technique -How to coordinate to the Rubrics
 Develop the venue layout and stage  Stage Design to the target market?
design. Lesson 11: Event Marketing Activity Method Creativity in making
 Develop marketing plan and marketing  Introduction and learning -Group activity Assignment: Create and itinerary to
tools in event. objectives innovate a personalized enhance the skills
 Outline the process of sponsorship lay out of chosen event. of becoming event
 Marketing plan
marketing and explain how tradeshows coordinator.
 Sponsorship
can be used as a marketing tool.  Branding
 Identify the major activity categories in
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a program.  Trade Shows and Marketing

 Differentiate sequence guide from a tools
program and prepare it. Lesson 12: Event Program
 Explain the importance of a user-  Introduction and learning
friendly exhibitor’s manual. objectives
 Parts of Programs
 Sequence Guide
 Exhibitors Guide
 Exhibitors Manual

M I D T E R M E X A M I N A T I O N Week
9
At the end of the lesson, the students will Week
be able to: Lesson 13: Risk Management Lecture Method Research Technique: Paper and pencil test Answer Key Leadership in 10
 Introduction and learning -Sequential Craft Event Package convening the
 Define and Identify function of risk objectives Technique (terms and condition, Graded recitation group on coming
management.  What is Risk? -Outlining inclusions and -Ideas and discussed topics. Rubrics up with criteria
 Develop a crisis communication plan  Crisis Communication technique exclusions and others)
and define other mitigation measures plan Individual output: Sample Intensify self –
like insurance and contracts.  Insurance Discussion method Brainstorming Technique plan in monitoring and Rubrics discipline on how to
 Define and identify things to be done  Contracts - Scheduled topics How to deal with different evaluation in events handle tough
during rehearsal, ingress activities and Lesson 14: On- Site Activities threats and risks in management. Rubrics in situations.
egress activities.  Introduction and learning Activity Method events management. Preparing
 Explain the importance of briefing objectives -Group activity events Showmanship and
session. package. smartness in giving
 Rehearsal (Practice)
 Distinguish the three post event the commentaries.
 Ingress (Move- in)
activities and explain their  Briefing
importance. Become effective
 B-day and responsible
 Egress (Move- out) event organizer
 Gentle Reminders
Lesson 15: Monitoring and Increased
Evaluation awareness in

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 Introduction and learning dealing with

objectives emergencies
 Monitoring and during a particular
Feedback Mechanisms event.
 Evaluation and Other
Post- Event Activities
At the end of the lesson, the students will Week
be able to: Lesson 16: Management Discussion method Brainstorming Technique Paper and pencil test Answer Key Intensify self – 11
 Introduction and learning - Scheduled topics discipline on how to
 Identify the management function objectives handle tough
 Perform the breakeven point analysis  Management Simulation Technique: Small Group Discussion Rubrics situations.
 Apply communication skills  Accounting Lecture Method -Perform breakeven output and presentation
 Identify trends in events industry and  Break-even Point - Outlining points analysis? -Bidding process Coordination
explain the bidding process. Analysis Technique -Make and execute -Importance of accounting Rubrics
 Explain why accounting skills are Lesson 17: Communication communication relation skills.
needed by events manager and perform  Introduction and learning Activity Method to topic. Rubrics for the Showmanship and
breakdown analysis. objectives -Group activity group smartness in giving
 Prepare and apply correspondence,  Correspondence Assignment: Choose a presentation. the commentaries.
telephone etiquette, presentation situation and make
 Telephone Etiquette
skills and dress appropriately. telephone script Become effective
 Effective PowerPoint
phraseologies. and responsible
presentation
event organizer.
 Power Dressing
At the end of the lesson, the students will Week
be able to: Lesson 18: Themes and Trends Demonstration Student-Directed: Events commentaries/spiel Answer Key Teamwork on the 12-17
 Introduction and learning Method Crafting your own events output. lesson in planning
 Explain what a themed event. objectives - Perform the commentaries with and designing
 Explain how these trends influence  Themes and Incentive Travel steps of blended strategy. Graded Practical Rubrics events.
the practice of events management.  Trends bidding to Demonstration
 Identify the steps of bidding to Lesson 19: Into the Real World organize an Simulation Technique: Deepen self-
organize an event for a client.  Introduction and learning event. -Select from the steps in Event implementation, Rubrics confidence and
 Explain the process for setting up an objectives organizing an event and assessment, and competence in
events management company in the  Bidding Lecture Method perform the proper documentation. Rubrics for the handling event.
Philippines. - Outlining execution. Events
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 Setting up an Events Technique Management Developed critical

Management Company and creative
Activity Method thinking
-Group activity

Week
F I N A L E X A M I N A T I O N 18

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VII. Course Requirements and Grading System

Requirements Points Weight

(%)
Mid-Term 40
Class Standing 60
Quiz 60 10
Project (related to the subject) 50 15
Recitation 50 10
Blue print of event plan 100 20
Assignment 50 5
Mid-Term Examination 100 40
Final Term 60
Class Standing 60
Quiz 60 10
Documentation (Pictures, videos, and communication 100 15
letters)
Events (Corporate, personal, and community) 100 30
Assignments 50 5
Final Examination 100 40

Grading System: Absolute Standard: Class Standing (60%) + MTE/FE (40%) = 100%
Final Grade = Mid Term Grade (40%) + Final Term Grade (60%)

Raw Score Grade Equivalent Descriptive Equivalent

60%
98 – 100 1.00 Outstanding
93 – 97 1.25 Outstanding
88 – 92 1.50 Very Satisfactory
83 – 87 1.75 Very Satisfactory
79 – 82 2.00 Very Satisfactory
74 – 78 2.25 Satisfactory
70 – 73 2.50 Satisfactory
65 – 69 2.75 Satisfactory
60 – 64 3.00 Fair
55 – 59 4.00 Conditional
Below 55 5.00 Failed
INC Incomplete
DRP Officially Dropped without Credit
UD Unofficially Dropped with a grade of 5.00

XIV. Suggested Readings and References

A. Book/Printed Resources
o Alford, Les 2008. Beyond creative thinking lecture handouts. Australia: Incentive House.
o Canon marketing Philippine, Inc. 2004. Telephone Courtesy Program Handout.
o Event Scotland. 2009 “Event Management: A Practical Guide”. Accessed May 9, 2009.
o Kautzy, Christina. 2009. “Whats the Big Idea?” In Mix Magazine. Hong Kong: Panacea Publishing Asia Ltd.pp.48.
o Lumsdon, Les. 1997. Tourism Marketing. London: International Thomson Business Press.
o Philippine Convention and Visitors Corporation. N.d. Tips in Bidding for International Convention Brochure. Manila:
PCVC.
o Walker, John R. 2006. Hospitality. New Jersey: Pearson Prentice Hall.
Follow APA format
B. e-Resources
www.scotland.org.
www.google.com
www.scridd.com

Property of the NVSU College of Industrial Technology. Not to be reproduced or shared without written permission from the Dean.
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 QUALITY FORM FR-INS-04.Rev00
SYL No.:
COURSE SYLLABUS _____________________

Prepared by: Reviewed by:

DONDON T. DAGDAG EVANGELINE C. REMOLAZO, PhD

INSTRUCTOR I Program Chair, Hospitality Management

Recommending Approval:

VILMA M. SANTOS, MIT CARLO F. VADIL, DPA

Dean, CIT Campus Administrator

Approved by:

JOCELYN P. CABRERA, PhD

Vice President for Academic Affairs

Property of the NVSU College of Industrial Technology. Not to be reproduced or shared without written permission from the Dean.
Page 18 of 18