Professional Documents
Culture Documents
Infinito ABC - ContentFoundationBrief - Abhi - V3
Infinito ABC - ContentFoundationBrief - Abhi - V3
Option 3
• Connecting a brand with its customers. Rationally and
Emotionally.
Who we are?
When brands want fame and fortune, they want more than just partners, they want
creative disruptors.
These brands already know the risk of delay in competition and the value of ingenuity.
They want to move ahead fastidiously, and sustainably.
We take a Brand into Demand. Our full-service, creative portfolio is developed to make
our partners the most important brands in their markets.
• We lead with a strategy that is creatively smart to work into the local markets of a
brand’s audience.
• A multichannel penetration model that is Omni tactical like an ‘idli’, which can be
served with chutney or sambar.
It’s very easy to think or say ‘Global’, that might build a brand but never an experience or a memory.
We explore a brand’s customer’s needs like the notes of Carnatic music, rationally and emotionally.
Beyond conventions and preconceived notions, we find what inspired a brand’s service. Like coffee beans
of Coorg, where the growth in the shade makes it less acidic and the best, we find the brand’s unique
offering, polish it and find ingenuine ways to bring life to it. Constantly.
Strategy
Embed into your buyer journey
From immediate digital changes, to channel strategies into
omnichannel potency.
Advertising
Connect to consumer conversations
Not just targeting, but being effectively focused on audiences,
automation, and attribution. Above The Line & Below The Line.