Academic/26

Refer/WI/ACAD/18

SHRI RAMSWAROOP MEMORIAL GROUP OF PROFESSIONAL COLLEGES

MBA [SEM 2] (All Groups)
QUIZ TEST
(Session: 2019-20)
MARKETING MANAGEMENT II
Time: 1 hour (KMB-208) Marks: 30

Roll No.
(To
be filled by the Student)
Note: Attempt all Questions

Part – A
(Questions from Tutorial Sheet-3 & 4)

Marks C.O. B.L.

1. “Choice of pricing method depends upon pricing objective.” Explain and also 5 3 2
compare the cost oriented pricing with demand oriented pricing.
(T3 Ques. 2 (5 marks) (250-300 words)
2. “Publicity is the type of promotion that relies on public relations effect of a news 5 4 4
story carried usually free by mass media.” Explain this statement and also give
recent examples of public campaign done by corporate in India.
(T4 Ques.6 (5 marks) (250-300 words)

Part – B

3. Short Questions: (25-30 words) Marks C.O. B.L.

a) “Without price there is no marketing.” Briefly discuss. 1 3 1
b) “Mobile marketing is multi-channel online marketing technique.” Comment. 1 5 1
c) Briefly explain skimming pricing strategy. 1 3 2
d) Explain the term window shopping. 1 4 2
e) What are the benefits of social media marketing?  1 5 2
4. How are Mobile Apps changing the face of marketing? 7 5 2
5. A leading Panwala located in Mumbai want to provide service to his customers on 8 5 3
Internet namely “Banarasidas Panwala Dot Com”. Suggest an effective digital
market plan for his successful launch of Pan Shop.

__________X__________

KMB-208/Mr. Vivek Singh Rana Page-1

Date: 11-05-2020