TITLE OF PANEL:

LINK &MATCH NETWORK DEVELOPMENT THROUGH SME E_SMART

PROGRAM TO ACCELERATE ISLAMIC FASHION INDUSTRY IN ERA 4.0

CHAIR:

Syarifah Gustiawati —Ibn Khaldun University

syarifah@fai.uika-bogor.ac.id

PANELISTS:

Indriya Rusmana, SE., M.Pd.I (Pascasarjana Ibn Khaldun University Bogor)

Abrista Devi, SE., M.E.I (Tazkia University)

PANEL DESCRIPTION

Speaking of Muslim fashion, it feels inseparable from Indonesia as a country with the
largest Muslim population in the world. Indonesia, which is known for its abundant
natural wealth, and colorful colors of tropical countries, makes a creative society,
especially in the field of cultural arts such as Muslim clothing. In 2030, it is predicted that
Muslim fashion consumption in Indonesia will reach USD 13.5 M (top 5 in the world),
indicating a very large domestic market potential. Besides the diversity of finished
products and designer creativity, natural wealth, the support of the upstream textile
industry became a big capital. Indonesian fashion exports continue to increase and finally
in 2017 reached USD 13.29 M, with USD 366 million being exported to OIC countries.
Among the members of the Indonesian OIC were in 5th place in fashion exporters.

Indonesia, which was proclaimed as the Muslim Fashion Center in 2020, of course
requires stakeholders and full support from the government, working together in the
Muslim fashion industry itself. It is not an easy matter indeed to realize all those dreams,
especially nowadays Islamic Fashion has become part of the world Halal Halal Industry.
A golden opportunity for fashion academics, designers, SMEs and MSMEs,
entrepreneurs, the fashion community, and all those involved in the industry's fashion
sector, to work together with the government's full support, to realize all the dreams that
have been pioneered, and initiated by them together.

E-smart is a program to increase the development of the sector capacity that dominates
the industrial population in Indonesia. This program will utilize the digital platform
through collaboration with startup companies in Indonesia. E-smart was developed so
that we can become our own product showcase, not just become a reseller of other
countries' products. the background for the implementation of the e-smart program is
based, among others, on digital-based economic development, increasing exports, and
expanding market access and access to funding. In its implementation, e-smart will
support financial, logistical and marketing services for SMEs. This program collaborates
with e-commerce in the country such as Tokopedia, Bukalapak, Shopee, and Blibli.

Keywords: Islamic Fashion Stokeholder, Halal Industry, E-smart-Marketplace

PANEL MEMBERS & ABSTRACTS

MUSLIM FASHION IKM COOPERATION MODEL BASED ON DIGITAL e-

SMART & e-COMMERCE As a MARKET SHARE IMPROVMENT EFFORT IN
the INDUSTRY 4.0 Age

Indriya Rusmana —Pascasarjana Ibn Khaldun University, Bogor Email: indriya@

iain.ac.id

In the midst of increasingly competitive market competition, the use of information

technology is a necessity, because the fashion industry segment is one of the 16 creative
industry groups that play an important role in the national economy. Over the past year,
the fashion industry has contributed to the national gross domestic product (GDP) of
3.76%, with exports reaching US $ 13.29 billion, up 8.7% from the previous year. This
achievement shows that the national fashion industry has competitiveness in the global
market. With the strength of this competitiveness, various production of Muslim ready to
wear fashion products is needed to increase market size through collaboration of
designers and the fashion industry, along with e-commerce / marketing. Therefore, this
research was conducted to find out how the digital-based model of IKM Muslim fashion
cooperation for the Muslim fashion industry in increasing market share in the industrial
era 4.0? based on the results of the study, it was found that the collaboration model
through the use of technology through e-Commerce sites with e-Smart Integration of
IKM, is one of the strategies for developing the digital-based business development
fashion sector, increasing exports, and expanding market access and access to funding
partnership with a number of marketplaces such as shoppe, bukalapak, blibli.com,
tokopedia & Belanja.com.
Keywords: Cooperation Model, IKM Muslim Fashion, Digital (e-Smart & e-Commerce),
Market Share

HALAL MARKETING STRATEGI TO ACCELERATE THE DEVELOPMNET

OF ISLAMIC FASHION INDUSTRY IN INDONESIA

Abrista Devi, SE., M.E.I – Tazkia University

This study is aimed to create Halal marketing strategic model to develop Islamic fashion
industry in Indonesia. This study employs Structural Equation Modeling (SEM) method
by conducting structured questionnaire to Muslim Hijabist respondent. A total of 300
respondents were taken from several major cities of West Java to measure their personal
perception on the determinant factors of halal marketing strategic model by employing
random sampling technique. Data were collected trough structured questionnaire with
five-point Likert scale. The questionnaire has been divided into two main parts, the first
part identifies the respondent identity, while the second part provide 5 main sub-part
statements on halal awareness, personal societal perception, religious belief, halal
fashion, and infrastructure. Structural Equation Hybrid model will be used to get the most
critical to the least critical indicators in explaining Halal marketing strategic model to
develop Islamic fashion industry in Indonesia. The paper draws the findings that the most
of the customers rely on halal awareness as the most priority of determinant factors,
while religious belief takes the second place and personal societal perception joints to the
third. Halal fashion and infrastructure are being the last two priorities. The
originality/value of this paper is delivering a detailed insight into various behavioural of
customer’s perception on Halal marketing strategic model to develop Islamic fashion
industry in Indonesia as well as delivering a new model of Islamic fashion marketing
strategy trough detailed latent-variables. Finally, the relevant stakeholders, in particular
government, should enhance the human awareness on halal fashion with various
programs and activities, such as massive socialization, education, and promotion.
Keywords: Halal marketing strategy, Islamic fashion, Halal fashion, and Structural
Equation Modeling.