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Unit 4 PDF
Unit 4 PDF
AGENDA – Unit 4
• Product life cycle Management
• Automating information flow -work
flows
• Creation of work flow templates
• Work flow Integration
Unit 4: Life Cycle of a Product • Product value
• Design for safety and reliability
• Design for environment consideration
• Economic factors influencing design:
Dr. N. Rajesh Mathivanan Economic analysis, profit and
Professor, Mechanical Engg. Dept. competitiveness,
PES University, Bangalore. • Break-even analysis
• Economics of new product design
maturity
• Introduction Stage
• When a product is first introduced a product
decline launch occurs. It may occur regionally,
growth provincially, or nationally, depending on
Stages
decision predicted demand.
point • Launching a new product is very expensive, so
introduction
initially the price is high. Costs involved include:
Time machinery, set-up, training, promotion, storage,
The traditional product life cycle consists of five stages. packaging, market research.
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Growth Stage
• The faster a product reaches the growth stage, • As competitors enter the market, companies
the sooner it starts making a profit. strive to maintain their market share: the
• The first company to enter a market will pay company’s sales as a percentage of the total
the most for development and advertising, for the market.
but it will have a major advantage: no
competition.
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maturity
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decline
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decision
point
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• Fads • Fads
• A product which is extremely popular for a
very brief period of time, and loses popularity
just as quickly.
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• Fads • Trends
• Fads are unpredictable, and high-risk.
Companies try to get out of the market just as
the fad peaks. If they wait too long, they get
stuck with excess inventory.
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Sweetener packets,
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Areas of PLM a
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Reliability & The Bathtub Curve Premature failures can be largely eliminated by identifying and
designing out the component failure modes as illustrated below:
Infant mortality
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Peter Opsvik (for Stokke, 1972) designed the award-winning Tripp Trapp
chair to grow with the child, increasing the effective lifetime of the chair.
www.stokke.com
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Global Warming Resource depletion Solid waste Effective DFE practice maintains or
improves product quality and cost while
reducing environmental impacts.
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www.samsung.com
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Assignment
• Think about the environmental impact of the
products and services we use.
• Identify a product or service with reduced
environmental impact.
• Be prepared to describe the product or service
class.
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