Social Media Audit Checklist.

Serious about social media performance? Here’s a quick checklist

to help you ensure that your strategy is up to snuff.

Channel Performance Review Audience

Measure the overall channels results. Consider the following metrics: Who are you talking to? Compare your audiences across channels.

Community development Social media profiles review Demographics Interest

The number of people supporting you on each Have you listed all your accounts? Are all your What are your followers’ locations, gender & Business? Football? Movies?
channel. profiles updated and on-brand? ages?

*Using Falcon? You can get to know your followers more

Social actions Reach closely through our Audience module.
The total amount of engagement actions taken The number of people seeing your content.

on each channel. Digital Buzz

Number of mentions (Twitter) Video views & avg. watch time Use social listening to surface insights and opportunities:

The number of times your handle has been The number of times people watched your
Sentiment Competitors
included in a Tweet. videos and the average video view time.
What are people saying online about your brand? What is being said about your competitors?
Incoming messages Retweets (Twitter)
Topics
The total number of incoming messages from The number of times your tweets have
network users. been retweeted. What conversations are forming around key
industry terms?
Post frequency & time Sentiment

The number of times you are posting per day

across each channel.
The attitude towards your brand (positive,
neutral or negative) in social conversations.
Workflow Health Check
How smooth a machine is your social media team?
*Don’t forget to document what the best times to post are *Using Falcon? You can check all the right metrics through
for your business. our Measure module using the channel report.
Process evaluation Quality

Content Performance Review Does your process facilitate a fast response to

social conversations?
Does it provide high-quiality, on-brand, and
shareable content?
What’s working well with your content? Consider the following:

Conversions Quality of traffic Company Goals Alignment

Are your targets within the sales cycle How do your social audience behave? Consider Your social media strategy should always support broader business objectives:
converting? page views, bounce rate, sessions duration and
conversion etc. KPIs Overall marketing goals

Traffic Content type Do your KPIs still apply to your social media Do your social media goals match and support your
strategy? core marketing goals?
Is social driving people to websites or other Which post formats and
off-social destinations? content themes are performing well – or not?