FLB35113 Electronic Design 1

Case Study Assignment 2: Based on Mini-Project Ideas

1. Discuss briefly the terms entrepreneur and entrepreneurship.

2. Business Planning Assignment
Popular devices like Arduino and Raspberry Pi have brought sophisticated electronics to within
reach of amateur inventors and students. But only a few of those hobbyists manage to turn their
passion into a full-time profession and open a hardware startup.

We wanted to know what inspired each idea, and the process through which that idea came to
be implemented. We were also curious about how you as a hardware entrepreneur goes about
assessing the market.

a. Executive summary (See Appendix A)

b. Business Background (see appendix B)
c. Organization Chart
d. Write about your product
e. Expected product price
i. Raw material cost (Table: Name, quantity, cost/unit, total price)
ii. Identify Supplier (Table: Name material, supplier name)
iii. Machine/Equipment Required/Cost (Table: Name, quantity, price/unit,
total price)
iv. Estimated Price per product
f. Target customer
g. Financial Plan Importance for Long term Business Growth
i. Describe the importance of Financial planning in business
Appendix A: Sample of executive summary

Miracle Sdn. Bhd offers bakery products and services for customers, providing the variety
cake, muffin and breads that the gives high satisfaction of consumer.

Our clients is customers identifying as middle and low class who want consume product
with affordable price of product. We also targeting busiest workers because we have delivery
services of our product to customers home. Miracles offers a variety of cakes that give nutrition of
health, low sugar, low calories and receive halal certificates.

Across Kelantan and Machang particularly the Miracle Sdn. Bhd. business has seen an
explosion of growth over the year. Machang is an area that many people get married especially
Muslim Malay, it cause demand of cake is rise over the year. While there are currently four
businesses like us in Machang, but we only business have special delivery services and café.

Miracle Sdn. Bhd. marketing strategy is to emphasize the quality and price of our products
and services. We offer the affordable price because many people in Machang very low income and
poor family. Thus, we develop marketing strategy that gives attraction to come our shop especially
poor people.

The management of Miracle Sdn. Bhd. consists of 6 lead workers is Haziq Zikri, Aiman Amir,
Naim Ilham, Nazreen Amer and Muazam. Our workers has extensive experience in finance,
businesses, sales and accounting while Nazreen only worker has experience work in bakery
industry at Hotel Sama-Sama, KLIA. Five partners will be take role responsibilities together instead
different duties and portfolio of partners.

Already we have service and products commitments plan to aggressively build our brand
through newspaper, ads and signboard. The loving bakery and cake that Miracle Sdn. Bhd. will
provide is sure to appeal to customers throughout the Kelantan especially Machang area.
Appendix B: Business Background Table