MASTER OF BUSINESS ADMINISTRATION

SEMESTER 2 2019/2020
ZCME6082 CORPORATE STRATEGY
QUIZ
(20 PERCENT)

1. The key activities in the strategic management process are:

a) Analysis, formulation, review
b) Analysis, implementation, review
c) Formulation, analysis, implementation
d) Analysis, formulation, implementation

2. Competitive rivalry will be high if:

a) There are a few strong players in the industry
b) There is a high degree of differentiation
c) The industry is in its infancy
d) The industry is fragmented

3. Buyer power is high if:

a) They have little information
b) The buyer requires a high quality product for their own production
c) Differentiation is low
d) Switching costs are low

4. The term 'corporate strategy' concerns strategy and strategic decisions

a) In the private sector only.
b) Developed by the senior management in an organization.
c) In certain types of organizations.
d) At all levels in an organization.

5. Porter has designed a framework to help understand why certain countries achieve global
competitive advantage in certain industries. It also helps internationalizing firms to make location
decisions. The framework is called:
a) Porter's value chain
b) Porter's Five Forces
c) Porter's Generic Strategies
d) Porter's Diamond

6. A key characteristic of strategic decisions is:

a) They are normally definite decisions about the future of the organization.
b) They identify specific areas of strategic interest for the management of an
organization.
c) They result in better organizational performance.
d) They are likely to be concerned with, or affect, the long-term direction of an organization.
 7. The statement of an organization's aspirations can be found in the
organization's:
a) Policies
b) Mission
c) Strategy
d) Vision

8. Cash cows are SBU's that typically generate:

a) large awareness levels but few sales
b) paper losses in the long run
c) problems for product managers
d) large amounts of cash

9. The Policies of an organization derive from its:

a) Purpose
b) Vision
c) Objectives
d) Strategy

10. Strategy analysis is also referred to as:

a) Strategy diagnosis
b) Rational analysis
c) Situation analysis
d) SWOT analysis

11. Barriers to entry into an industry are likely to be high if:

a) Switching costs are low
b) Differentiation is low
c) Access to distribution channels is high
d) Requirement for economies of scale is high

12. It is possible to identify different levels of strategy in an organization, these are:

a) Corporate and functional.
b) Corporate and Business
c) Strategic and tactical.
d) Corporate; strategic business unit; operational.

13. An effective short –hand summary of the situation analysis is a

a) BCG analysis
b) SWOT analysis
c) Competition analysis
d) Competitive strategy analysis

14. The external environmental trends and events that could significantly harm an organization in the
future may be known as
a) Strengths
 b) Weaknesses
c) Opportunities
d) Threats

15. Ahmad enterprise is involved in the sale of its marginal business. We can say that that Ahmad
enterprise is implementing ____________________ strategy.
a) Retrenchment
b) Liquidation
c) Joint Venture
d) Acquisition

16. Most likely what was the cow in the past?

a) Dog
b) Failure
c) Question mark
d) Star

17. Which one of the following is the characteristic of Question Mark?

a) Excess cash generation
b) Low cash generation
c) Opportunities for growth
d) No-market-growth industry

18. ‘SPACE’ matrix contains four quadrants framework, the upper left contain _______________
strategy
a) Aggressive
b) Conservative
c) Defensive
d) Competitive

19. Selling of all company’s asset s in part of their tangible worth is known as:
a) Joint venture
b) Divestiture
c) Liquidation
d) Integration

20. The strategic marketing process is how an organization allocates its marketing mix
resources to reach its:
a) target markets
b) area of expertise
c) competition
d) stated business ideas
 MASTER OF BUSINESS ADMINISTRATION
SEMESTER 2 2019/2020
ZCME6082 CORPORATE STRATEGY
(20 PERCENT)ANSWER SHEET

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