TECNOLOGÍA GESTIÓN DE MERCADOS

Propuesta en idioma ingles de un producto o servicio

AP03 –EV04

Presentado a

Dra. Sandra Patricia Rojas Cardozo

Presentado por

ELIZABETH CARDONA LOPEZ.

2020
Propuesta en idioma ingles de un producto o servicio

Vocabulary

The segmentation variables pelmanism

A 7

B 3

C 6

D 1

E 4

F 8

G 5

H 2
Let´s read - comprehension
Let´s read – countable and uncountable

lest´s read - food aroun world

Let´s listen
Let´s speak – audio

Good Morning; Mr. Roberts, my name is Elizabeth Cardona Lopez and I am the person in charge

of developing the new product PET SHOP TOMMY ; Listening carefully to the characteristics

of the city exposed by you and I conclude that:

Performing market segmentation in PET SHOP TOMMY will provide certain benefits such as:

 Improvements in the adaptation of the product to the specific needs of the selected market

segments. ( youth, adults and older adults)

 Dedicate efforts to consumer groups that can be more easily satisfied, and surely in the
 medium term, loyalty

 It will allow to improve the efficiency and results of the resources of production,

distribution and sale.

 The product or service oriented to specific segments will be more specialized, and could

offer you a competitive advantage over the rest. It will be a differentiated product.