Standard Chartered Bank

Consumer Loyalty Program

Group: 6
Basnet Binay (1)
Joshi Swastik Raj (8)
Poudel Shiva Raj (18)
Shrestha Roshan (25)
Thapa Bir Sundar (27)
Bank Intro
• Only international operating in Nepal
• Started operation from 1987
• Shareholders Financial Highlights
Operating Income Operating Profit Total Assets
• Standard Chartered Group: 70.21%
• Nepalese Public: 29.79%
Rs. 5,212m Rs. 3,478m Rs. 93,264m
Capital Adequacy Return on Equity Dividend
• No. of branches/ ATM: 15branches (26 ATMs)
19.69% 19.49% 22.5%
• No. of employee: 531+ Local employee
Here-For Good -Customer loyalty Offers
• Standard Chartered Good Life
• SCB Reward Points
• Bhat-Bhateni Card
• Discount on various online portals
• Priority Banking
• CSR Initiative
Standard Chartered Good life
• Discount at various outlet SCB card users
• Need to Quote “Standard Chartered Privilege”
for getting discount offers
SCB Reward Points
Reward Points modality
• Get 1 reward point on every purchase of NPR 100 and more.
• Points valid for a period of two years.
• Points redeemable against gift vouchers of Department Store or waiver on annual fee.
BHAT-BHATENI Card & Discount
• Discount on every transaction at Bhatbhateni
• Only available to customer with more than 1lakh/mo income
Targeting premium customer
Discount on Various Online Payment
Priority Banking
• Employee Banking
“Priority Banking team organized an awareness
• Special offers for salary account holders
session for its clients on cancer on 26th July at Priority
• Priority Banking Priority Banking Centres: Lazimpat & Lalitpur Branch Lounge, Lazimpat on the theme “Prevention is always
• Premium level of service and attention better than cure”.
• Dedicated relationship manager
• Dedicated Priority Banking teller
• International Banking
• Global Concierge services

Travel Medical Assistance Golf Privileges Arts and Culture Dining Referral
Service Events Assistance
Permission Marketing in SCB
Permission Marketing

"Permission Marketers spend as little time and money talking to strangers as they can.
Instead, they move as quickly as they can to turn strangers into prospects who choose
to "opt-in" to a series of communications.” Seth Godin

• Signup using
• Subscribing feature to establish a permission based relationship with their customer
• Email Marketing/ Push Msg marketing
• Discount & promotions
Enhancing Customer Loyalty through CSR Initiatives.
• Seeing is Believing (SiB) Global initiative
• Surpassed $100 million fund raising target Globally
Do the right thing
• Tilganga Institute of Ophthalmology (TIO)
• Expansion project of District Bhaktapur Community Eye Center
(DCEC) upgrade to Secondary Level Eye Center
• Higher Ground (NGO)
• Skill development training to young women at risk
• Scholarship to needy children
• Promote entrepreneurship Never Settle

• Financial Literacy Program

• Financial literacy Programs to community and schools
• Objective: create awareness related to basics of banking and finance
• Maiti Nepal
• “Future makers by Standard chartered” program Better Togather
• Low cost sanitary pad making project
• Provide entrepreneurial opportunities to human trafficking survivors
Thank You