Analysis of Perception of Customers of

Bata India Limited Products

Managing in Recovering Markets pp 113-131 | Cite as

N. P. Singh (1) Email author (knpsingh@mdi.ac.in)

S. K. Sharma (1) 
D. Singh (1) 
S. Kalra (1) 

1. Information Management, Management Development Institute, ,

Gurgaon, India

Conference paper
First Online: 26 August 2014

1.1k Downloads

Part of the Springer Proceedings in Business and Economics book series

(SPBE)

Abstract

India is the second largest global producer of footwear after China,

accounting for 13 % of global footwear production of 16 billion pairs
during 2012–2013 but mainly to meet domestic needs. Bata India is not
only one of the leading manufacturers of footwear in India but a
household name. This paper presents the analysis of perception of
consumers about Bata products, relationship of perception with
expenditure per year on Bata products, frequency of buying Bata
products, repeat purchases, and recommendation of Bata products to
others. In addition research paper presents the analysis of differences in
perceptions with respect to various categories of demographics.
Perception data was subjected to reliability analysis, exploratory data
analysis, factor analysis, dependency analysis, and regression analysis. It
is concluded that Bata products are accepted by all segments of the
responds with almost same perception and Bata needs to improve
collection for ladies.

Keywords
Bata India  Perception  Footwear  Factor analysis 
Reliability coefficient  KMO 
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Annexure: Questionnaires

Demography
Sl
Parameters Scale
no

1 Gender ①Male ②Female        

Marital
2 ①Single ②Married        
status

①Below
3 Age ②18–30 ③30–40 ④40–50 ⑤Above 60  
18

Accompanied ③Only
4 ①Friends ②Family ④Alone    
by wife

①Below ③Above
5 Qualification ②Graduate ④Professional ②Graduate  
graduate graduation

Income ①0–5 ②5–10 ③10–15 ⑤Above 20

6 ④15–20 lakhs  
group lakhs lakhs lakhs lakhs

Please select
7 the usage of ①Sports ②Office ③Casual ④Party ⑤In-house ⑥School
Bata product
Variable of Interest

Sl
Parameters Scale
no

①First
1 Buying Bata products ②Regular        
time

Would you recommend Bata products to

2 ①Yes ②No     
others

3 Would you buy from Bata again ①Yes ②No     

Perception
Sl
Parameters Scale
no

How much value you associate with price while

1 ①②③④⑤①
buying Bata products

2 Do you think Bata has adequate formal collection ①②③④⑤①

How much value you associate with appearance

3 ①②③④⑤①
while buying Bata products

4 Do you think Bata has adequate kids collection ①②③④⑤①

5 Do you think Bata has adequate ladies collection ①②③④⑤①

How much value you associate with comfort while

6 ①②③④⑤①
buying Bata products

7 Do you think Bata has adequate casual collection ①②③④⑤①

8 Do you think Bata has adequate latest collection ①②③④⑤①

Variables of Interest (Expenditure and Frequency of
Buying)

Sl
Parameters Scale
no

How much you normally spend ①0– ②1,000– ③2,500– ④Above

1   
(in rupees) on footwear in a year 1,000 2,500 5,000 5,000

How often you buy footwear in a ①(0– ③(above

2 ②(3–5)     
year 2) 5)

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About this paper

Cite this paper as:
Singh N.P., Sharma S.K., Singh D., Kalra S. (2015) Analysis of Perception of Customers of Bata
India Limited Products. In: Chatterjee S., Singh N., Goyal D., Gupta N. (eds) Managing in
Recovering Markets. Springer Proceedings in Business and Economics. Springer, New Delhi

First Online 26 August 2014

DOI https://doi.org/10.1007/978-81-322-1979-8_9
Publisher Name Springer, New Delhi
Print ISBN 978-81-322-1978-1
Online ISBN 978-81-322-1979-8
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