Group Assignment (30%)

Term Paper on Marketing Management

You are required to consider one of the following topics and conduct a survey study in
your organization or any other organization you are more familiar with.
Remember
 The Due date for Submission (in hard copy): end of class according to the college
schedule. Late submission is totally unacceptable.
1. Assessment of market segmentation practice: A case Study of ……….. Company
2. Promotion strategy practice: A case Study of ……….. Company
3. Assessment of positioning strategy implementation: A case Study of ………..
Company
4. Assessment of pricing strategy practice: A case Study of ……….. Company
5. Assessment of product development process execution: A case Study of ………..
Company
6. Determinants of consumer buying behaviour: A case Study of ……….. Company
7. Assessment of buyer awareness towards individual product decision issues
(product attributes, brand, package, level, and after sales services): A case Study
of ……….. Company
8. Analyse demand management practice: A case Study of ……….. Company

NB: This term paper should include at least the following topics:
 Introduction (i.e. general introduction, study objective, significance,
& scope)
 Review of related literature (at least include some important issues,
which are relevant for the topic you are working on)
 Methodology
 Analysis
 Identified gaps (conclusion)
 The way forward as professional (recommendation)