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Honda Innovations Design Thinking: The Quickstart Guide
Honda Innovations Design Thinking: The Quickstart Guide
Hello! Thank you for your interest in Honda Innovations Design Thinking. The team created this
with you in mind and hope that it'll be helpful as you create new products, services, and
experiences that bring joy to people.
The Quickstart Guide is our recommendations for what to do with the Starter Kit.
Problem Identification: Identify an initial problem statement and initial criteria for idea
generation. Start with Problem Framing and MoSCoW.
Empathy Building: Build empathy for your users by diving deep into their behaviors and
motivations. Start with Persona and Current Journey Map.
Idea Generation: Explore ideas and create a vision of the future experience. Start with
Jam Session, Dot Voting, and Storyboard.
Test Driving Ideas: Create an experiment to test drive your ideas and validate or
invalidate your riskiest assumptions. Start with Riskiest Assumptions, Experiment Canvas,
and Guerilla Testing.