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Benefits of Oil Mist - REV1
Benefits of Oil Mist - REV1
Benefits of Oil Mist - REV1
Executive Summary
2
Obstacles to Selling Oil Mist
• “We don’t have any money” is usually not true
• Regulatory and technical obstacles can be overcome with the facts
• The main competition to Colfax Fluid Handling is “customers who do nothing”
• Customers must feel negative consequences of “do nothing”
• Falling behind competitors
• Need to reduce manpower requirements
• No other lubrication method can produce equivalent results
• Every month without Oil Mist is another month of higher operating costs
• Oil Mist helps to solve these problems
4
Plant Organizational Structure
Benefits of Oil Mist Throughout the Plant Organization
5
Organization Structure: Key Points
• Focus on the benefits of Oil Mist specific to the department you
are talking to (previous slide)
• Find out who the people are who need to approve the project
• Understand that motivating factors and concerns vary from one
department to another
• Understand who the sponsor is and where that person fits into
the organization
• Work toward building support at the management level
6
Justification
• Justification is best used to help an internal sponsor “sell” Oil Mist to his organization
• Total installed cost of Oil Mist is greater than Colfax Fluid Handling proposal total
• Keep credits simple: MTBR, availability, manpower, life cycle costs
• Customers sometimes are unclear about repair costs, make sure they account for all
the steps
• Other credits can be shown as ancillary benefits, which offset new costs
7
Funding Process
• Large Oil Mist installations require capital funds, which Maintenance and Reliability personnel
may not use on a regular basis
• Know where the customer is in the funding process: Have they written the Approval for
Expenditure (AFE)?
• Make sure the sponsor is addressing the business benefits of Oil Mist in addition to the
improved lubrication and project credits
• Make sure that sponsors or allies in management are involved in selling the funding request to
the organization
8
Presentation to Management
• By the time the Oil Mist project is in an AFE presentation, it should already be sold
• The presentation should be as simple as possible so no one gets the impression it is complex or
asks questions that detract from the benefits
9
Why Every Plant Needs Oil Mist
• Oil Mist is essential to reach the top tier in plant reliability (10-12 years MTBR)
• Oil Mist reduces manpower requirements (or redirects them to other tasks) for an industry that
must do more with an aging and retiring workforce
• Oil Mist improves reliability on an entire population as soon as it is installed—“like flipping a
switch”
• No other lubrication method can deliver the same results
Oil Mist
lowers the
overall Life
Cycle Cost of
Rotating
Equipment
10
The Three Keys to Capital Projects
How does an idea become a funded capital project?
11
Overview
• What is a capital project?
• What is the funding process?
• Who are you competing against?
• What are the 3 requirements that lead to
your capital project being funded?
12
Capital vs. Expense Budgets
Oil Mist requires money from the capital budget
Capital Budget
• New construction
• Investments/improvements
• Not often used by Reliability personnel
Expense Budget
• Repairs
• Replacements
• Reliability/maintenance projects
Operating
• Power
• Feedstock
13
The Pathway
Typical steps in capital project funding
Funded
Idea
Project
Proactive
Generation Sales Cost/Savings Detailed Cost Present to
of Need in Pitch Estimate Justification Management
Plant
Detailed CFH
Proposal
14
What Does “In the Budget” Mean?
The budget is only a spending plan, not a commitment
• No commitment
• Money in the budget is only a wish list
• Budget total only reserved for “reliability
improvements”
• Still requires funding approval
Oil Mist Orders
can Happen
without being
“Budgeted”,
but are less
Probable
15
Bumps in the Road
What prevents customers from continuing the
process through to a purchase order?
• Financial challenges
• Technical challenges
• Other plant project competition
The
customer
will place
obstacles in
the path
16
Financial Obstacles
The easiest excuse to avoid a project is to say you don’t
have any money
17
Financial Obstacles
Customers Without Money
Customer Cash On Hand
ExxonMobil $29.2 Billion
18
Technical Obstacles
If the customer doesn’t believe the technical story, there are
a thousand excuses
• We just want to try it on one pump
• Oil mist can cause a fire
• Loss of plant air will fail all the pumps in the unit
• We do a good job of changing oil
19
Colfax Fluid Handling Input
20
Who or What Is The Competition?
What do customers do when they don’t install Colfax Fluid Handling Oil
Mist systems
21
COMPETITOR #1: Customers Who Do Nothing
Inaction on the part of customers
is major competition for Oil Mist
22
COMPETITOR #2: Other Capital Projects
Customers always have the choice to use the money for another project
23
How do you get the customer to select
Colfax Fluid Handling?
24
The Three Magic Ingredients
If your customer believes 3 things, a purchase order is on the way…
1. Project is a good technical solution
2. Project is a good investment
3. Project addresses an important or urgent business need
What prods
your
customers
into action?
25
The Missing Ingredient
You must address an important business need…
The Problems
• Strategic: falling behind the competition
• Technical: current lube doesn’t cut it
• Financial: continuous loss due to
equipment failures
• Personnel: Do more with less
• MTBR vs Other “sister” plants is poor
Consequences
The Solution
• Colfax Fluid Handling Oil Mist
result from
business as
usual
26
Key Points: The Funding Process
• The budget is a spending plan, not a
commitment
• The initial proposal can be a differentiator –
we must be thoughtful and thorough to
provide clear indication that the project
would be handled well
• Make sure the customer believes the 3
keys to keep moving forward
27
Key Points: Three Keys Keep the Funding Process
Moving
• Customer must believe Oil Mist is
technically sound
• Customer must believe Oil Mist is a good
financial decision
• Customer must see Oil Mist as solution to
an immediate or important need
28
Economic Justification
How customers look at cost vs. savings
29
Objectives/Overview
• Recognize the total installed cost
• Build the credits for the project
• Equipment repairs
• Availability
• Energy
• Manpower
• Present results in financial terms
30
Sample Project at Typical Refinery
• Large refinery unit
• Product value $15/bbl
• Process rate 60,000 bbl/day
• 100 pumps, 80 motors, 20 steam turbines
• Current pump MTBR 3 years
31
Total Cost of Project
• Hardware (Colfax Fluid Handling quote)
• Installation (Colfax Fluid Handling quote)
• Project management
• Civil engineering and construction
• Electrical engineering and construction
• Machinery modifications
• Training The customer
• Contingencies
needs to add
all the costs
32
Sample Project Cost
Hardware: $250,000
Installation: $200,000
Project Manager: $ 25,000
Civil: $ 10,000
Electrical: $ 20,000
Machinists: $ 20,000
Contingency (10%): $ 55,000
33
Credits
• Increased MTBR
• Increased availability
• Reduced manpower
• Energy savings
34
MTBR Credit
• Establishing Actual Maintenance Costs
• Estimating MTBR Improvements
35
Customers Are Not Always Clear About Repair Cost
• Many customers believe their repair costs are far below industry
averages
• Understand how they establish the cost of a repair
• Make sure they account for all of the work required
• Help your customer find out what it really costs
“Our pump
repairs only
cost $2,000”
36
Typical API Pump Repair Cost
Task Hours $/Hour Hardware Total
Isolate 4 65 0 $260
Remove 8 65 0 $520
Disassemble/inspect 8 65 0 $520
Install 16 65 0 $1,040
37
Typical Refinery Motor Repair Cost
Task Hours $/Hour Hardware Total
Isolate 2 65 0 $130
Remove 2 65 0 $130
Clean/disass/inspect 8 65 0 $520
Dip/bake 8 65 0 $520
Install 4 65 0 $260
38
General Steam Turbine Repair Cost
Task Hours $/Hour Hardware Total
Isolate 8 65 0 $520
Remove 16 65 0 $1,040
Clean/disass/inspect 16 65 0 $1,040
Install 16 65 0 $1,040
39
Estimate MTBR Increase
Pumps
• Eliminate 80% of bearing failures
• Assume bearing failures 35% of pump failures
Motors
• Eliminate 90% of bearing failures
• Assume bearing failures 90% of all motor failures
Steam Turbines
• Eliminate 80% of bearing failures
• Assume bearing failures 75% of all failures
40
MTBR Credit
• Total credit $164,000/year Failures Cost per Savings
• 18 failures eliminated per Eliminated Repair
year
Pumps 9.3 $12,500 $117,000
• Pump MTBR increases
from 3 to 4.2 years for the Motors 6.5 $4,500 $28,000
entire population
Turbines 1.7 $11,000 $19,000
Total 18 $164,000
41
Process Downtime
• Equipment criticality
• Probability of process loss
• Cost of process
• Availability credit applied to population
Downtime is
money down
the tubes
Equipment Criticality
• Critical
• Unspared, failure causes unit shutdown or significant rate reduction
• Essential
• Spared, double failure causes unit shutdown or significant rate
reduction
• Process
• Spared, double failure causes minor rate reduction or process upset
• Utility
• Loss of service does not impact process
Which
equipment is
most
important?
43
Credit for Spared Service
Current MTBR = 3 Years
Future MTBR = 4.2 Years
Repair Lead Time = 10 Days
Cost of Production = $15/bbl
Production Rate = 60,000 bbl
44
Availability Credit
• Assume all spared services
• Availability credit = 50 * $3,200
• Availability credit = $160,000
Even with
spares
availability
adds up
45
Reduced Manpower Credit
• 180 Oil sumps
• Oil changes: 2 per year
• Oil fills/checks: 4 per month
• Time per sump: 4.5 hours/year
• Cost: $67/hour
• Manpower credit: $55,000/year
Operators no
longer have
to change oil
or regrease
motors
46
Energy Savings
• Total online HP = 5000 HP
• Cost of energy = $0.06/kwh
• Efficiency gain from Oil Mist = 1%
• Energy credit = $20,000/yr
Small
efficiency
gains result
in big
savings
47
Total Credits
MTBR: $170,000
Availability: $160,000
Manpower: $ 55,000
Energy: $ 20,000
Total Credits: $405,000
48
Subtract Ongoing Cost from Credits
• Additional instrument air
• Synthetic oil
• Power to Oil Mist console
• Annual maintenance
• Assume added costs = $20,000
There will be
some
additional
costs
49
Return On Investment
• $580,000 Project cost
• $385,000 Annual savings
• IRR: 48%
• NPV: $2.0MM (20 years)
• Payout: 25 months (after tax)
Operating
costs go
down
Justification: Key Points
• Justification is used to verify that Oil Mist is a sound financial decision
• It helps an internal sponsor “sell” oil mist to his organization
• Total installed cost of Oil Mist is greater than Colfax Fluid Handling proposal total
• Likewise, make sure customer provides full credits (full cost of equipment repair, real manpower
cost)
• Add it all up, and Oil Mist is a great investment
51
The AFE (Authorization For
Expenditure)
Your customer cannot buy Oil Mist without one.
53
Elements of the AFE
The AFE helps management know that the money is being spent
wisely
• Purpose
• Scope of work
• Justification
• Alternatives
• Sensitivities
• Ancillary benefits How are you
• Operating cost impacts
• Technical risks going to
• Timing
spend the
money?
54
Purpose and Scope: General
Management wants to know where the money is going.
What are
you buying
and why?
55
Purpose and Scope: Example
Oil mist lubrication for the crude unit
3 of these
and lots of
piping
56
Justification: General
Why is the project worth $580,000?
57
Justification: Example
Oil Mist improves reliability of population
58
Justification: Example
Oil Mist saves money
59
Alternatives: General
What else would improve plant MTBR?
60
Alternatives: Example
Traditional lubrication methods will never produce the same results
as Oil Mist
61
Sensitivities: General
What variables will impact the ROI?
• What economic assumptions have been made to
establish the credits?
• How certain are the savings?
• How much will the outcome change if certain
assumptions vary?
What
variables
affect the
outcome?
62
Sensitivities: Example
Oil Mist credits are based on sound assumptions
63
Sensitivities: Example
Regulation and system failure have been evaluated
64
Ancillary Benefits
What benefits are not included in the credits?
Positive impacts
• Reduced manpower
• Fewer failures, less downtime
• Possibility of eliminating cooling
water
• Reduced energy usage
Negative impacts
• Additional instrument air usage
• Increased cost of synthetic oil
66
Technical Risks
How certain is project success?
What has been done to mitigate the risks?
67
Timeline
What are the milestones, when will the project be complete?
First the
money, then
the hardware
68
Conclusion
If the customer prepares an “air-tight” AFE, chances of
success are outstanding
69
Why Every Plant Needs Oil Mist
The compelling and urgent business reasons for Oil Mist
71
Summary
“Process Industries are in a jam”, Oil Mist delivers benefits beyond
financial
Why:
• Competition from leaders
• Personnel limitations
• Technical merit
72
Leaders vs. Laggards
Leaders are approaching
Pump Reliability of U.S. Refineries
10 years between failures
120
• Leaders repair 130 pumps/year
100
MTBR (Months)
• Laggards repair 480 pumps/year
80
60
40
20
0
Leader Average Laggard
* Population 1,200 Pumps
73
Leaders vs. Laggards
Leader operates with greater profitability
• Leader spends $2,000,000/year
• Laggard spends $9,000,000/year The Cost of Poor Reliability
74
Demographic Dilemma
Process plants will lose critical skills in the years ahead
• Aging workforce
• Loss of knowledge 60
• Reductions in skilled personnel
• Plants really need to “do more with less”
35
77
Oil Mist: the best lubrication solution
No other method equals the performance
78
Immediate Solution
Oil Mist improves reliability “like flipping a switch”
• Applied to entire population in one project
• No need for plant shut-down
• No need to overhaul equipment
• No other reliability improvement can be applied
to a population so easily
79
Population Effect
Improving the whole population with Oil Mist delivers big results
80
Alternative to the Population Approach
Solving “bad actors” is difficult and not enough to reach the top tier
81
More Difficult Alternatives
Changing longstanding practice is even more
difficult than solving bad actors
• Equipment repair standards
• Training on pump reliability
• Increased equipment monitoring
82
Financial Benefit
Savings pile up with the population effect
• Large investment
• $500,000 project cost provides
leverage to company investment
• High return
• Typical IRR is 35% to 50%
• Limited risk
• Oil Mist works, proven with field
experience
• Repeatable from one plant to the next
83
Conclusion
Oil Mist is essential to reach the top tier
84