Final Project

Name: Hafiz.M.Danish Tariq

ID: F2017285060

Subject : Principle of Marketing

Section: QCA

Submitted To: Sir Numan Aslam

Date : 13-5-2020
 Logo
Product/Brand Name

Chocolatiers
“Taste that all takes”
T+YYTTTtakes’”tak

Executive Summary:
Choco Land is starting a business of manufacturing chocolates that offers “Taste that all
Takes” in a variety of flavors through chocolate bars and truffles. Company will focus to capture
customers by satisfying their needs. Company’s brand name will be “Chocolatiers”.
Our company will be sole proprietorship. Company Head Quarter will be in Gulberg -3 Lahore
Pakistan. Our manufacturing plant will be at Sunder Industrial Area, Lahore, Pakistan.

Market Segmentation
The segmentation of the market for chocolatiers is based on four segments.

Geographical
Geographically, chocolate are segmented by consumer preferences in the area and are sold in
that regions which consume more snack food.

Demographic:
Age:
Targeting age group of 4 to 60 years.
Gender:
Gender does not matter
Income:
Reasonable and affordable price
Behavioral:
Giving chocolates as gifts is a trend that is fast catching up in Pakistan.

Psychographic:
We analyze the psycho of the people. We divide them in social class, life style and personality.

Differentiation:
Flavors
Chocolatiers will give a huge competition to its competitors through flavors. Company will give
"Taste that all Takes" in different flavors with best quality such as coffee, caramel, crunch, dry
fruits and vanilla flavor to our customers. Using best quality of cocoa will enhance flavors of
chocolates. Chocolatiers will be defining taste of chocolate and will perfect for treating yourself
and sharing among family and friends.
Consistency
The consistency of chocolate made from two different cocoa powders and skim milk. Highly
stable chocolate made from environmentally sustainable ingredients that will provide a more
flavorful alternative to chocolate consumers in the Pakistan confectionery market.

Basic 4p’s

Product
Chocolatiers Chocolate is made from real chocolate. Its ingredients include cocoa butter and full
cream in chocolates and truffles. The Strategy of Choco Land chocolatiers and truffles will be
improving in the quality and features of product continuously. Our core value is to give quality
assurance and innovative chocolates exceeding consumer’s expectations which have competitive
advantage from the competitor’s products and it will enhance the good will of the company...
 Chocolate Samples (customized)

Price

The strategy of Choco land for chocolates and truffles will charge the reasonable and affordable
price from its competitors because the vision of Choco Land is taste that all takes in daily life.
Choco Land will charge fewer price from its competitors and will provide better quality also.

 Price of 20g caramel bar is 35/- per unit.

 Price of30g coconut bar is 55/- per unit.

 Price of 40g crunch bar id 100/- per unit.

Placement or Place

The placement strategy of Choco Land will sell the chocolates and truffles at every corner shop,
super stores, bakers shop and even medical stores also included in it. . Choco land wants to
provide chocolates to all type and class of customers because the core objectives of the company
is taste that all takes. It will possible only when our chocolate will be in every corner.
Promotion

Choco land will use press and electronic media to motivate the potential and inspires the actual
customers to purchase the product of Choco Land.

Company will give incentives on different celebrations and occasions that will inspire the
children to purchase the Choco land chocolate. To encourage the youth company will hire the
celebrities for advertisement of the products which will inspire all type of consumers.

Thanks!