2018

NISSAN SHIFT

DIFFERENCE GROUP
2/4/2018
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NISSAN
Nissan Motor Company Ltd (Japanese: 日産自動車株式会社 Hepburn: Nissan Jidōsha
Kabushiki-gaisha), usually shortened to Nissan (/ˈniːsɑːn/ or UK: /ˈnɪsæn/; Japanese: [ɲissaɴ]), is
a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama. The
company sells its cars under the Nissan, Infiniti, and Datsun brands with in-house performance
tuning products labelled Nismo.

The company traces its name to the Nissan zaibatsu, now called Nissan Group.

Since 1999, Nissan has been part of the Renault–Nissan–Mitsubishi Alliance, a partnership
between Nissan, Mitsubishi Motors and French automaker Renault. As of 2013, Renault holds a
43.4% voting stake in Nissan, while Nissan holds a 15% non-voting stake in Renault. From 2009
to 2017 Carlos Ghosn served as CEO of both companies. In February 2017 Ghosn announced he
would step down as CEO of Nissan on 1 April 2017, while remaining chairman of the company.
[8]

In 2013, Nissan was the sixth largest automaker in the world, after Toyota, General Motors,
Volkswagen Group, Hyundai Motor Group, and Ford.[9] Taken together, the Renault–Nissan
Alliance would be the world’s fourth largest automaker, however Nissan is the leading Japanese
brand in China, Russia and Mexico.[10]

Nissan is the world's largest electric vehicle (EV) manufacturer, with global sales of more than
275,000 all-electric vehicles as of mid-December 2016.[11] The top-selling vehicle of the
carmaker's lineup is the Nissan Leaf, an all-electric car and the world's top-selling highway-
capable plug-in electric car in history; more than 240,000 have been sold worldwide as of
September 2016.[ CITATION wik18 \l 1033 ]

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Native name 日産自動車株式会社

Romanized name Nissan Jidōsha Kabushiki-gaisha
Industry Automotive
Founded Masujiro Hashimoto[4]
Kenjiro Den
Rokuro Aoyama
Meitaro Takeuchi
Yoshisuke Aikawa
William R. Gorham
Founder Masujiro Hashimoto[4]
Kenjiro Den
Rokuro Aoyama
Meitaro Takeuchi
Yoshisuke Aikawa
William R. Gorham
Headquarters Nishi-ku, Yokohama, Japan (Officially registered in Kanagawa-ku,
Yokohama, Kanagawa Prefecture
Products Automobiles, luxury vehicles, commercial vehicles, outboard
motors, forklift trucks
Nissan
Infiniti
Nismo
Datsun

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Sales
6,000,000

5,000,000

4,000,000

3,000,000

2,000,000

1,000,000

0
2010 2011 2012 2013 2014 2015 2016

Sales

Sunday, February 4, 2018

Main articles: List of Nissan vehicles and List of Nissan engines

Nissan has produced an extensive range of mainstream cars and trucks, initially for domestic
consumption but exported around the world since the 1950s.

It also produced several memorable sports cars, including the Datsun Fairlady 1500, 1600 and
2000 Roadsters, the Z-car, an affordable sports car originally introduced in 1969; and the GT-R,
a powerful all-wheel-drive sports coupe.

In 1985, Nissan created a tuning division, Nismo, for competition and performance
development of such cars. One of Nismo's latest models is the 370Z Nismo.

2013 Nissan Altima 2.5SV

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Nissan also sells a range of kei cars, mainly as a joint venture with other Japanese
manufacturers like Suzuki or Mitsubishi. Until 2013, Nissan rebadged kei cars built by other
manufacturers. Beginning in 2013, Nissan and Mitsubishi shared the development of the Nissan
DAYZ / Mitsubishi eK Wagon series.[78] Nissan also has shared model development of Japanese
domestic cars with other manufacturers, particularly Mazda, Subaru, Suzuki and Isuzu.

In China, Nissan produces cars in association with the Dongfeng Motor Group including the
2006 Nissan Livina Geniss, the first in a range of a new worldwide family of medium-sized car.

In 2010, Nissan created another tuning division, IPL, this time for their premium/luxury brand
Infiniti.

In 2011, after Nissan released the Nissan NV-Series in the United States, Canada, and Mexico,
Nissan created a commercial sub brand called Nissan Commercial Vehicles which focuses on
commercial vans, pickup trucks, and fleet vehicles for the US, Canadian, and Mexican Markets.
[88]

In 2013, Nissan launched the Qashqai SUV in South Africa, along with their new motorsport
Qashqai Car Games.[when?]

Japan

A Nissan dealership in Nagano

Nissan Red and Blue Stage dealership Nagano (2009)

As of 2007 in Japan, Nissan sells its products with internationally recognized "Nissan" signage,
using a chrome circle with "Nissan" across the front.
Previously, Nissan used two dealership names called "Nissan Blue Stage" (ja:日産・ブルース
テージ Nissan Burū Sutēji), "Nissan Red Stage" (ja:日産・レッドステージ Nissan Reddo
Sutēji), and "Nissan Red and Blue Stage" (ja:日産・レッド&ブルーステージ Nissan Reddo &
Burū Sutēji), established in 1999 after the merger with Renault.

Nissan Red Stage was the result of combining an older sales channel of dealerships under the
names "Nissan Prince Store" (ja:日産・プリンス店 Nissan Purinsu-ten), established in 1966
after the merger of Prince Motors by Nissan, which sold the Nissan Skyline, and "Nissan Satio
Store" (日産・サティオ店 Nissan Satio-ten), which sold cars developed from the Nissan Sunny
at its introduction in 1966. The word "satio" is Latin, which means ample or sufficient. "Nissan

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Cherry Store" (日産・チェリー店 Nissan Cherī-ten) was briefly known previously as "Nissan
Cony Store" when they assumed operations of a small kei manufacturer called Aichi Machine
Industry Co., Ltd. (愛知機械工業) who manufactured the "Cony", "Guppy" and "Giant" brand of
kei cars and trucks until 1970, when the network was renamed for the Nissan Cherry.[89]
Nissan Blue Stage was the result of combining older sales channels, called "Nissan Store" (ja:日
産店 Nissan Mise) in 1955, then renamed "Nissan Bluebird Store" in 1966, selling Nissan's
original post-war products called the Datsun Bluebird, Datsun Sports, Datsun Truck, Datsun
Cablight, Datsun Cabstar, Nissan Junior, and Nissan Cedric. "Nissan Motor Store" (日産・モー
ター店 Nissan Mōtā-ten) was established in 1965, and offered luxury sedans like the Nissan
Laurel and the Nissan President. In 1970, Nissan also set up a separate sales chain which sold
used cars including auctions, called Nissan U-Cars (ja: 日産ユーズドカーセンター Nissan
Yūzudo Kā Sentā), which they still maintain.

In the early days of Nissan's dealership network, Japanese consumers were directed towards
specific Nissan stores for cars that were of a specific size and pricepoint. Over time as sales
progressed and the Japanese automotive industry became more prolific, vehicles that were
dedicated to particular stores were badge engineered, given different names, and shared within
the existing networks thereby selling the same platforms at different locations. The networks
allowed Nissan to better compete with the network established earlier by Toyota at Japanese
locations. Starting in 1960, another sales distribution channel was established that sold diesel
products for commercial use, called Nissan Diesel until the diesel division was sold in 2007 to
Volvo AB. To encourage retail sales, Nissan passenger vehicles that were installed with diesel
engines, like the Cedric, were available at Nissan Diesel locations.

All cars sold at Nissan Blue Stage (1999–2005):

Fairlady Z, Serena, Cedric, Liberty, Cefiro, Laurel, President, Bluebird, Presage, Presea, Terrano,
Leopard, Avenir, Nissan Truck, Safari, Hypermini, Caravan, Murano
All cars sold at Nissan Store (later Nissan Bluebird Store, Nissan Exhibition), Nissan Motor Store,
(1955–1999):
Liberta Villa, Bluebird, C80, Caball, Datsun Junior, Datsun Truck, Cabstar, Caravan, Civilian,
Patrol, Datsun Sports, Leopard, Maxima, Fairlady Z, Gazelle, Terrano, Avenir, Cefiro, Laurel,
Laurel Spirit, Prairie, Cedric, President
All cars sold at Nissan Red Stage (1999–2005):
X-Trail. Teana, Cima, Sylphy, Crew, Skyline, Civilian, Silvia, Tino, Gloria, Pulsar, Sunny, R'nessa,
Rasheen, Bassara, Primera, Mistral, Stagea, ADvan, Cube, Largo, Vanette, Clipper, Homy,
Elgrand, Safari, Wingroad, Atlas, Murano
All cars sold at Nissan Prince Store, Nissan Satio Store, Nissan Cherry Store (1966–1999):

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Cima, Gloria, Skyline, Primera, Auster, Stanza, Violet, Pulsar, Pulsar EXA, NX, Langley,
Volkswagen Santana, Volkswagen Passat, 180SX, Safari, Mistral, Elgrand, Homy, Bassara, Largo,
Serena, Stagea, Wingroad, Expert, AD van, Vanette, Clipper, Atlas, Homer(cabover truck),
Cherry, Sunny, Lucino, Cherry Vanette, Be-1, Pao, Figaro, S-Cargo
Nissan has classified several vehicles as "premium" and select dealerships offer the "Nissan
Premium Factory" catalog. Vehicles in this category are:
Skyline, Fuga, Cima, Fairlady Z, Murano, and the Elgrand.[90]
Trucks[edit]

Main article: Nissan Cabstar

Nissan Cabstar (日産・キャブスター Nissan Kyabusutā) is the name used in Japan for two
lines of pickup trucks and light commercial vehicles sold by Nissan and built by UD Nissan
Diesel, a Volvo AB company and by Renault-Nissan Alliance for the European market. The name
originated with the 1968 Datsun Cabstar, but this was gradually changed over to "Nissan"
badging in the early 1980s. The lighter range (1-1.5 tons) replaced the earlier Cabstar and
Homer, while the heavier Caball and Clipper were replaced by the 2–4 ton range Atlas (日産・
アトラス Nissan Atorasu). The nameplate was first introduced in December 1981.The Cabstar
is known also as the Nissan Cabstar, Renault Maxity and Samsung SV110 depending on the
location. The range has been sold across the world. It shares its platform with the Nissan
Caravan.

2006 Nissan Titan King Cab

Main article: Nissan Titan

The Nissan Titan was introduced in 2004, as a full-size pickup truck produced for the North
American market, the truck shares the stretched Nissan F-Alpha platform with the Nissan
Armada and Infiniti QX56 SUVs. It was listed by Edmunds.com as the best full-size truck.[91][92]

Japan

The first Cabstar (A320) appeared in March 1968, as a replacement for the earlier Datsun
Cablight. It is a cab-over engine truck and was available either as a truck, light van (glazed van),
or as a "route van" (bus). It uses the 1189 cc Nissan D12 engine with 56 PS (41 kW). After some
modifications and the new 1.3 liter J13 engine, with 67 PS (49 kW), in August 1970 the code
became A321. The Cabstar underwent another facelift with an entirely new front clip in May
1973. The 1483 cc J15 engine became standard fitment at this time (PA321), with 77 PS (57 kW)
at 5200 rpm. The Cabstar was placed just beneath the slightly bigger Homer range in Nissan's

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commercial vehicle lineup. It received a full makeover in January 1976, although the van
models were not replaced.

Second generation

The F20 Nissan Homer, introduced in January 1976, was also sold as the Nissan Datsun Cabstar
in Japan. Both ranges were sold with either a 1.5 (J15) or a 2.0 liter (H20) petrol inline-four or
with the 2.2 liter SD22 diesel engine. The F20 received a desmogged engine range in September
1979 and with it a new chassis code, F21. Manufacturing of the heavier range (H40-series) Atlas
began in December 1981, while the lighter series Atlas (F22) was introduced in February 1982 –
this succeeded both the Homer and Cabstar ranges and the nameplate has not been used in the
Japanese market since.

Europe

The Atlas F22 was sold in Europe as the Nissan Cabstar and proved a popular truck in the UK
market due to its reliability and ability to carry weight. From 1990 the range widened and was
sold as the Cabstar E. Actually (2015) the Cabstar is manufactured in the NSIO (Nissan Spanish
Industrial Operations) Plant in Ávila, Spain under the brand name of NT400.

Electric vehicles

Main articles: Nissan electric vehicles and Nissan Leaf

See also: Renault–Nissan Alliance zero-emission vehicles

Nissan e-NV200 all-electric commercial van

Nissan introduced its first battery electric vehicle, the Nissan Altra at the Los Angeles
International Auto Show on 29 December 1997.[93] Unveiled in 2009, the EV-11 prototype
electric car was based on the Nissan Tiida (Versa in North America), with the conventional
gasoline engine replaced with an all-electric drivetrain.[94]

In 2010, Nissan introduced the Nissan LEAF as the first mass-market, all-electric vehicle
launched globally.[95] As of March 2014, the Nissan Leaf was the world's best selling highway-
capable all-electric car ever.[96][97] Global sales totaled 100,000 Leafs by mid January 2014,
representing a 45% market share of worldwide pure electric vehicles sold since 2010.[96]
Global Leaf sales passed the 200,000 unit milestone in December 2015, and the Leaf continued
ranking as the all-time best selling all-electric car.

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Nissan's second all-electric vehicle, the Nissan e-NV200, was announced in November 2013.
[100] Series production at the Nissan Plan in Barcelona, Spain, began on 7 May 2014.[101] The
e-NV200 commercial van is based on the Nissan Leaf. Nissan plans to launch two additional
battery electric vehicles by March 2017.[102]

In June 2016, Nissan announced it will introduce its first range extender car in Japan before
March 2017. The series plug-in hybrid will use a new hybrid system, dubbed e-Power, which
debuted with the Nissan Gripz concept crossover showcased at the September 2015 Frankfurt
Auto Show.[103] As of August 2016, Nissan electric vehicles were sold in 48 world markets.
[104] Nissan global electric vehicle sales passed 275,000 units in December 2016.[11]

Autonomous cars

Nissan autonomous car prototype technology was fitted on a Nissan Leaf all-electric car.
In August 2013 Nissan announced its plans to launch several driverless cars by 2020. The
company is building a dedicated autonomous driving proving ground in Japan, to be completed
in 2014. Nissan installed its autonomous car technology in a Nissan Leaf all-electric car for
demonstration purposes. The car was demonstrated at Nissan 360 test drive event held in
California in August 2013.[105][106] In September 2013, the Leaf fitted with the prototype
Advanced Driver Assistance System was granted a license plate that allows to drive it on
Japanese public roads. The testing car will be used by Nissan engineers to evaluate how its in-
house autonomous driving software performs in the real world. Time spent on public roads will
help refine the car’s software for fully automated driving.[107] The autonomous Leaf was
demonstrated on public roads for the first time at a media event held in Japan in November
2013. The Leaf drove on the Sagami Expressway in Kanagawa prefecture, near Tokyo. Nissan
vice chairman Toshiyuki Shiga and the prefecture’s Governor, Yuji Kuroiwa, rode in the car
during the test.

Non-automotive products

Nissan has also had a number of ventures outside the automotive industry, most notably the
Tu–Ka mobile phone service (est. 1994), which was sold to DDI and Japan Telecom (both now
merged into KDDI) in 1999. Nissan offers a subscription-based telematics service in select
vehicles to drivers in Japan, called CarWings. Nissan also owns Nissan Marine, a joint venture
with Tohatsu Corp that produces motors for smaller boats and other maritime equipment.

Nissan also built the M-V orbital rocket.

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Marketing activities

Nismo is the motorsports division of Nissan, founded in 1984. Nismo cars have participated in
the All Japan Sports Prototype Championship, Super GT, IMSA GT Championship, World
Sportscar Championship, FIA World Endurance Championship, British Touring Car
Championship, Supercars Championship and Blancpain GT Series. Also, they were featured at
the World Series by Nissan from 1998 to 2004.

Nissan sponsored the Los Angeles Open golf tournament from 1987 to 2007.

Beginning in 2015, Nissan became the naming rights sponsor for Nissan Stadium, the home of
the Tennessee Titans and Tennessee State University football teams in Nashville.[111] Nissan
also became the official sponsor of the Heisman Trophy and UEFA Champions League