Positioning strategy:

Fiat 500 is a product which will target the female aged between 20 to 35 years. To build a brand
positioning strategy first of all we need to estimate some factors that are given bellow:

 Fiat 500 will target audience who are live in Sydney, Australia, Female and aged
between 20 to 30 years.
 Fiat 500 will operate in Australia automobile market.
 Fiat 500 will promise to deliver a female oriented car. it will deliver a
comfortable, reasonable and convenient car for female . It will also provide
proper safety to the female and their kids. It is also a family car. Single mom are
very much encourage to buy this car.
 The evidence of our promises will be ensure by many celebrities who will test
our car and this will be telecast as TVC.

Lastly our positioning strategy statement:

“For young and middle aged female, Fiat 500 is the Australia’s best female car that delivers comfort,
safety, convenience to the customer, it is the only female car in the world to do so.”

So as it is the first women car that promises to deliver all those qualities, we are thinking that whenever
a female/woman will think of buying a car, they will think of Fiat 500. It is the ultimate car for female.