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    Primark - Unit 7

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    Christina Uy
    Distribution channels are the institutions that participate in marketing activities to move goods and services from producers to consumers. They include multiple interdependent organizations that make products available. Distribution channels routinize work, finance movement of goods, participate in pricing, communicate between producers and consumers, assist with promotion, and minimize transactions. There are two main types of distribution channels: consumer channels, which can be direct or use middlemen like wholesalers or retailers; and industrial channels, which involve direct or indirect sales from manufacturers to industrial users.

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    Primark - Unit 7

    Uploaded by

    Christina Uy
    21 views1 page
    Distribution channels are the institutions that participate in marketing activities to move goods and services from producers to consumers. They include multiple interdependent organizations that make products available. Distribution channels routinize work, finance movement of goods, participate in pricing, communicate between producers and consumers, assist with promotion, and minimize transactions. There are two main types of distribution channels: consumer channels, which can be direct or use middlemen like wholesalers or retailers; and industrial channels, which involve direct or indirect sales from manufacturers to industrial users.

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    PRIMARK - UNIT 7

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    Distribution channels are the institutions that participate in marketing activities to move goods and services from producers to consumers. They include multiple interdependent organizations that make products available. Distribution channels routinize work, finance movement of goods, participate in pricing, communicate between producers and consumers, assist with promotion, and minimize transactions. There are two main types of distribution channels: consumer channels, which can be direct or use middlemen like wholesalers or retailers; and industrial channels, which involve direct or indirect sales from manufacturers to industrial users.

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    21 views1 page

    Primark - Unit 7

    Uploaded by

    Christina Uy
    Distribution channels are the institutions that participate in marketing activities to move goods and services from producers to consumers. They include multiple interdependent organizations that make products available. Distribution channels routinize work, finance movement of goods, participate in pricing, communicate between producers and consumers, assist with promotion, and minimize transactions. There are two main types of distribution channels: consumer channels, which can be direct or use middlemen like wholesalers or retailers; and industrial channels, which involve direct or indirect sales from manufacturers to industrial users.

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    UNIT 7 PLACE

    Channel of distribution

     The distribution channel is the set of institutions which participates in the marketing activities
    undertaken in the movement of goods and services from the point of production to the point of
    consumption. ~Rosenberg
     A channel of distribution is a set of interdependent organizations involved in the process of
    making a product or services available for use or consumption. ~Busch & Houston
     It is the course taken in the transfer of title to a commodity. ~Boone & Johnson

    Functions of distribution channels:

     They routinize decision and work


     They finance the process for moving goods from the producers to the consumers
     They are active participants in the pricing process
     They serve as channel of communication between the producers and consumers
     They assist in the promotional aspects of marketing
     They minimize the number of transactions in the system

    Types of Distribution Channels

     Consumer Channels
     Industrial Channels

    Consumer Channels

     Direct distribution channel


     Use of middle man
     Use of wholesaler and the retailer
     Use of agent

    Industrial Channels

     The manufacturer selling directly to the industrial user


     Manufacturer assigning an industrial distributor
     The manufacturer dealing with agents

    PRINCIPLES OF MARKETING: Place

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