Homework Assignment 3

Please carefully read the following directions:

First, please read the short quote below (from Sounds True).

“Eileen Fisher was given a vision 40 years ago to pioneer sustainable fashion. Like many dreams, it
looked and felt wildly unrealistic. She only had $350 to create this vision, which was far bigger than
herself.

"Fashion CAN make the planet better and regenerate the land!" She knew it in her gut.

Using the most eco-preferred materials, supporting organic farmers, and with an economic model that
gives 40% of the company to 1,200 employees … she drove Eileen Fisher, Inc. to just under a half a
billion dollars in sales.

Then without warning, the pandemic brought sales and production to a screeching halt.”

Second, watch carefully the video below and state your three most important takeaways. (For
example: What impressed you most and why?)

https://innermba.soundstrue.com/eileenfisherwebinar/player/

The invitation goes beyond the analysis of the interview. The invitation is also to go into a journey of
exploration of what you see, sense, and feel about the huge challenge that this corporation faces as a
result of the pandemic.

So, again, please state your three most important takeaways.

Please enjoy.