Running Head: EFFECTIVE STRATEGIC PLANNING 1

Effective Strategic Planning

Three Characteristics of Well-Designed Goals

Therese Williams

MGMT290-UNIT2-DB

American InterContinental University

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Examples of three characteristics of well-designed goals: Specificity, Measurability and

Attainable.

 Specificity: Goals must be clearly defined.

 Measurability: If your goals are not ascertain it is not measurable.

 Attainable: In order for goals to be attainable it must be realistic and feasible. (Setting

Smart Management Goals n.d.)

Corporate Goal Setting

Wal-Mart the world’s largest retailer set well-design goals for 2010. In order to achieve

these goals it must be specific so that the employees could know exactly what to expect, when,

and how much. They must be understandable and unambiguous. Wal-Mart expected

achievement has a time factor that states when the achievement will be accomplished, and this

goal is expected to be achieved by January 2011. The goals that Wal-Mart stated has

measurability because it contains an over-all figure that specifies the amount of currency

consumption Wal-Mart would like to achieve within a specific period of time. This Wal-Mart

goal was attainable because their goals were set in opposition of their past experience. (Wal-

Mart outline 2009-2010)

Wal-Mart has control over the supercenters and retail stores within the United States.

Wal-Mart primary income earner is the retail business which makes it the corset of the company

business. The firm retail market offers a great number of household wares, and also has a

food department. Wal-Mart establishment also consist of a membership warehouses like Sam’s

Club. In 1991 Sam’s club was opened in Mexico, and because of this Wal-Mart has been
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international ever since which makeup the third arm of the organization. (Ogg., C.J., Oct. 22,

2009)

The Twenty-four hours seven days a week Wall St., financial website, reported that Wal-

Mart “is expecting to add about 38 million square feet nation-wide instead of 44 million square

feet that was added the year before, Wal-Mart is expecting to increase nation-wide square units

comparative to 37 million square feet in the next fiscal year 2011.” Wal-Mart the world’s largest

retailer is expecting to set another goal by January 31, 2010 which is to cap-ex from $13 to $15

as opposed to the $12.5-$13.1 that they spent form January 2009 to January 2010.” (Ogg C.J.,

Oct. 22, 2009)

I will now explain how the firm will achieve tow of these goals. This large corporation

(Wal-Mart) will achieve its goals by increasing 38 square feet nation-wide stating 2011. The

corporation intention increase international markets to China and Brazil in 2010; the firm said

that this will to increase international revenues. The Corporation (Wal-Mart) second goal is to

increase cap-ex that will help to increase the nation-wide expansion aggressiveness in Brazil and

China, but because of the maidservant aggressiveness will take most of the share of the capital.

(Ogg C.J., Oct. 22, 2009)

Indigenous Wal-Mart will operate Wal-Mart Money Center which will includes about

40% of its stores in the United States that is about 1,000 money center and expect to add 500

more in 2010. Wal-Mart’s is expecting to expand its money services which will includes the

sale of re-loadable VISA cards, cash checking, money orders, money grams and also bill

payments services. Wal-Mart also intends to continue in the U.S. to help on further improving

the return of its supercenters format through remodels of existing stores and by accelerating

growth of new stores designs.

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References

Ogg C.J., (Oct. 22, 2009) Wal-Mart Outlines 2010-2011 Growth Plans (WMT) Retrieved Oct. 8,

2010 from http://24/7walst.com/2009/10/22/wal-mart-outlines-2010-2011-growth-olan-wmtl

Overview of organization of Wal-Mart and goals are Theses (2010 doc share) Retrieved Oct. 8,

2010 from http://www.docshare.com/doc/138161/overview-of-the-organization-of-walmart-nd-g

Wal-Mart Corporate site (n.d.) Retrieved Oct. 8, 2010 from

http://invistors.walmartstores.com/phomesis-zhtml?c=11276&p=irol-

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