ExEC Lesson Plan Preview

This preview includes a subset of sample lesson plans and exercises. 

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Objective:   Important: 
Provide an While the lessons are presented as a comprehensive program, you are
overview of the welcome to pick a subset of exercises, reorder them, add additional
ExEC curriculum. lessons/activities, change what is taught in-class vs. outside class, and
otherwise modify the outline below, when incorporating it into your class.

15- Module Time Objective Assignment(s) 8-Week

Week Required Schedu
Schedu le
le
1 Syllabus Co- 55 minutes  Demonstrat  Entrepreneurshi 1
Creation - e to p Attitudes
Integrate student students Survey
challenges into why
the syllabus to entrepreneu
facilitate buy-in rial skills are
relevant to
them on a
personal
level.

 Getting
students
bought into
the class.
1 Why Business 65 minutes  Demonstrat  Business Plans 1
Plans Fail - e why vs Business
Construction students Experiments -
challenge won’t be Marshmallow
emphasizing the writing a Challenge
perils of business reflection write-
invalidated plan, and up
assumptions. will be
running
experiments
instead.

 Demonstrat
 e why
hidden
assumption
s hinder
innovative
initiatives,
and how
iteration can
combat
them.
2 Business Model 120  Intro to  Business Model 2
Breakdowns with minutes Business Breakdown
case studies (e.g. Model Exercise - 
AirBnb, local Canvas Break down
service business, (BMC). BMCs of case
etc.). companies

 How to test
assumption
s with
experiments
.

2 Emotionally 65 minutes  Why  Problems, Not 2

Intelligent customer Products
Innovation. The problems exercise
critical role are more
emotions play in important
entrepreneurship than  Decision Diary
and how students entrepreneu
can increase their rs’ products.
emotional
intelligence.

3 High Quality 60 minutes  How to 3

Idea Generation generate
-  business
ideas that
Links to students are
remaining lesson uniquely
plans are suited to
available to all solve based
ExEC Professors. on
customers
Contact us at they are
Exec@Teaching uniquely
E.org for details. suited to
 serve.

 Intro to
Customer
Discovery.

3 Surveys vs. 65 minutes  Get  Who Are Early

Focus Groups students Adopters?
vs. Interviews: bought into
students analyze customer
surveys and interviews  Your Early
conduct focus by Adopters
groups as anti- comparing
case studies, to effectivenes
help demonstrate s of
the value of interviews
customer vs. surveys
interviews. vs. focus
groups for
problem
discovery.
4 Aligned Goals + 75 minutes  Highlight  Aligned Goals +
Diverse Skills: the qualities Diverse Skills
How to create of worksheet
highly functional successful (finish in-class
entrepreneurial teams. worksheet)
teams w/n the
class
environment.   Form teams  5-Interview
with aligned Timeline
incentives
and diverse
skills.  Start Business
Model Journal
w/ their first
BMC
4 How to Interview 60 minutes  Teach  Record 2 3
Customers customer interviews w/
interviewing non-customers
skills:
  - Who to
interview  Start
  - How to interviewing
ask for customers (5
interviews per team
  - What to member by the
 ask during end of the
interviews following week)
5 From Interview 60 minutes  Learn what  Continue 5- 4
to MVP: Exercise a real Interview
that demonstrates customer Timeline
exactly how interview
interviews directly sounds
shape MVPs so
students
understand how  How the
the work they’re questions
doing now, will they ask will
shape the next determine
experiment they the success
run. of the
company
they create.
5 Coaching Stand- 10  Provide  Prepare for
ups: Professors minutes/ differentiate coaching
meets w/ teams team d learning session
individually to opportunitie
address any s to keep
concerns they students
have, make sure motivated
they’re on track, and
etc..  engaged. 

6 5 Interview 60 minutes  Introduction  Complete 5

Checkpoint. to Interview
When has an qualitative Checkpoint
entrepreneur analysis. exercise.
validated their
Customer  Add Iteration
Segment’s  How do you Analysis and/or
problems?  know when Weekly
you’re done Reflections to
Introduce How to interviewing their Business
Iterate and Weekly customers? Model Journals
Reflection
exercises.
 How, and
when, to
pivot.

 How to
synthesize
learning
 from
experiments

6 Empathy: The 75 minutes  Recognize  Complete 5

Entrepreneur’s empathy is Interview
Superpower. a universal Checkpoint
Turning team skill - for exercise.
conflicts into entrepreneu
emotional rs,
intelligence skill- intrapreneur
building s, team
opportunities. leaders, etc.

 How to use
empathy to
address and
resolve
team
conflicts.
6 Coaching Stand- 10  Provide 4
ups: Professors minutes/ differentiate
meets w/ teams team d learning
individually to opportunitie
address any s to keep
concerns they students
have, make sure motivated
they’re on track, and
etc.. engaged. 

7 Problem 15 minutes  Last push  5-Interview

Validation +5 for problem Checkpoint
Presentations: minutes/te validation Presentation
Teams present am and
results from their customer
latest rounds of interviews
interviews.

 Students
motivate,
inspire
others to
get out of
the building
and talk to
people
7 Coaching Stand- 10  Teams may
 ups minutes/ need help
team finding a
Class time can be consistent
used for students “Problem
to conduct Pattern” in
interviews when their
they’re not interviews,
receiving help
coaching. interviewing
the right
customers
and help
asking
those
customers
for
interviews. 
8 Pivot or 15 minutes  Unify teams  Iteration 5
Persevere: +5 to ensure Analysis /
Problem minutes/te everyone is Weekly
Validation:  am ready to Reflection
Teams that have move on.
not validated their
problem, will
“Pivot” to solve a  Ensure all
problem that has teams are
been validated by trying to
one of the other solve
teams. Teams validated
with a validated problems.
problem will share
their interview
notes with the
teams who have
“pivoted” to solve
a validated
problem. 

8 Customer 60 minutes  Qualitative  Customer 5

Interview research: Interview
Analysis: using Analysis
Students create affinity
affinity diagrams maps to
to generate their analyze  Iteration
next set of interviews. Analysis
business model
hypotheses to
test.  Using
interview
 analysis to
refine the
BMC.

9 Solution 60 minutes  Using  Solution

Ideation: Teams design Ideation
use creative thinking and exercise
brainstorming creative
techniques to brainstormin
generate a g to explore
number of the full
possible solutions range of
to their solutions
customers’
problems.

9 Revenue Model 60 minutes  Introduce  Revenue Model

Matching: different Matching
Students learn monetizatio exercise
different revenue n strategies.
models and
brainstorm how
they can use  Identify the
them. best
revenue
model
hypothesis
for each
time.
10 Science of 60 minutes  Pricing  Science of
Pricing strategies Pricing exercise
and
techniques

 Prices
should be
determined
by customer
demand,
not the cost
of
production

 How to
test/optimizi
 ng prices

10 Bottom-Up 60 minutes  Top-down  Financial 6

Financial revenue Projections
Projections modeling vs spreadsheet
bottom’s-up
revenue
modeling.

 How to
estimate
costs and
revenue
streams

 Updating
BMC using
financial
projections

11 What is an MVP? 60 minutes  Define  Experimenting 6

Minimum Ethically
Viable Exercise
Product
(MVP)

 Learn
different
types of
MVPs

 Design their
first MVP

11 60 Minute MVP: 45 - 75  Build their  Optimize your 6

Teams create and minutes first MVP Offer Exercise
launch their first
MVP in an hour or
less.  Learn how
to launch a
website,
create an
explainer
 video and
how to
collect pre-
orders

 For MVPs,
done is
better than
perfect 

12 Experiment 50 Minutes  The key  Prepare for 7

Design & Launch components their Coaching
of a Stand-Ups
business
model
experiment

 How to
define their
experiment’
s success
metrics

 How to
proactively
plan for the
different
experimenta
l outcomes

12 Coaching Stand- 10 minutes/  Teams will

ups team likely need
help
conducting
their
experiments
, analyzing
the results,
and making
changes to
their
execution.

13 Solution 60 minutes  How to

 Interviews: How conduct
to Increase Sales solution
by Talking to interviews
Customers.

 How to
conduct
stream-of-
consciousn
ess usability
tests

 How to
incorporate
customer
feedback to
increase
sales

13 Coaching Stand- 10 minutes/  Teams will

ups team likely need
help
conducting
solution
interviews,
finishing
their
experiments
and
analyzing
the results.

14 Concierge 60 minutes  What a 8

MVPs: How to concierge
Be the Product - MVP is
teams design
their second  Why
MVP, this time concierge
they will provide MVPs are
the functionality ideal for
need to solve validating
their customers’ their Key
problems. Activities,
Key
Resources
and Cost
Structure
 business
model
assumption
s

 How to
design their
own
concierge
MVP

14 Pitching your 60 minutes  Reflect on 8

Process - Teams their their
compete to business
convince judges model
they understand validation
the business process
model validation
process the best.
 How to
communicat
e their
business
model
validation
process

 How to
create a
pitch
tailored to
their
audience
15 Process Pitch 10 minutes/
Day - See team
previous lesson
for details

15 Lasting Impact: 40 minutes  How to  Entrepreneurshi

3 exercises to measure p Attitudes
help students long-term Survey - After
internalize impact Course
takeaways from
your course, so
they can apply  Key
 them outside your concepts
course - no you’d like
matter where that them to take
might be. away from
their class

 How an
entrepreneu
rial mindset
can impact
their lives
going
forward

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