Planning and design analysis of a featured

town

--Take Huangmao Township New District, Wanzai County, as an example

◇Li Xiang
Abstract: Strengthening the construction of modern urbanization requires complementary
resources, focusing on the inheritance of the cultural vasculature and the shaping of urban
characteristics. The construction of small towns with special characteristics has received
widespread attention in China, and has set off a construction boom. From the perspective of the
current construction of small towns in China, the construction of small towns with special
characteristics has three characteristics: unique ecological environment, unique industry and
distinctive cultural style. In the planning and design of the new town of Huangmao Town, the
ecological concept and fireworks culture are perfectly integrated to create a unique style of special
town.
Key words: featured town; planning and design; huanmao Town
 The construction of characteristic small towns has provided a new way of development for
urbanization in China, which is conducive to absorbing surplus urban labour, improving
infrastructure and transportation, raising the living standards of local residents and playing a
positive role in local economic construction.
The town of Huangmao is located in the western part of Wanzai County, Yichun City, Jiangxi
Province, 10 km north-south.
East-West is 14 km wide. The town has a total area of 137.36 square kilometers and a total
population of about 50,000 people. The town of Huangmao has a mild climate, with four distinct
seasons, abundant rainfall and sunshine, and is rich in natural resources, producing wood, moso
bamboo, high-quality natural mineral water. Huangmao Town is Wanzai County, the most
populous, strong economic strength, exporting the largest number of towns and cities, but also far
and near the town of fireworks, martial arts, the town of Nuo Dance

I.Special town construction planning ideas

(1) Positioning
The construction of the characteristic town should first of all find the positioning, fully explore
the town's regional characteristics and characteristic industries, to achieve the sustainable
development of the characteristic town. To find the precise positioning of the characteristic town,
the key is to establish the theme of the characteristic town. Only by relying on the three aspects of
the town's local special industries, natural resources, special culture, comprehensive consideration
and combing, combining the existing industrial system and the planning of the special theme, so
that the town planning and the development characteristics of other surrounding areas are
distinguished from each other, in order to achieve the long-term development of special districts.
(2) Feature-based
In the process of characteristic planning, it is necessary to combine the town's development
history, development status and future long-term planning, long-term layout, ecological
environment, architectural style as the town space design needs to pay attention to the object.
The construction of the ecological environment of the characteristic town should be integrated
with the planning of the layout, structure and traffic of each functional area, so that the overall
planning can be carried out in a mutually complementary manner. Finally, according to the town's
architectural style and the overall design concept of the orderly implementation of the town to
form a complete and unified style. To implement well planned programmes and priorities to shape
the town with a recognizable character.
II.characteristic town in Huangmao Town

(1) Enrichment of distinctive elements

Through the analysis of the characteristic elements of Huangmao Town, the characteristics of
natural and humanistic scenery, agricultural and forestry characteristics, and the characteristics of
fireworks were summarized.
1. Natural and humanistic landscape features
The town of Huangmao is a place of great treasures and people, and has always been known
as "Little Nanjing". The town of Huangmao has "eight scenic spots", namely, Tie Shan Ancient
Temple, Yunfeng Grotto, High Gorges Flat Lake, Golden Bell Lake, General Du Ping's Mausoleum
( Image 1 ), Guanyin Falling Rock, Quan Tong Chung Chu, Cool Umbrella Camphor. In addition, the
nearby Gezao Mountain ( Image 2), which was approved as a national forest park in 2001, and the
existing ancient bridge of the Song Dynasty (Ming Shui Bridge) and the Qing Dynasty Shifang (Yi
Tian gate) are key cultural heritage conservation units in Jiangxi Province.The town of Huangmao
has a distinctive natural and humanistic landscape, forming a very characteristic mountain and
water landscape.
2. Agricultural and forestry characteristics
The town of Huangmao has carefully cultivated three productive hairy bamboo forest bases in
Juntun, Nanjiang and Daitu ( Image 3 ), taking advantage of the mountainous area. Huangmao is
an important timber and bamboo production base in Yichun City. From 1958 to the present, it has
created a total of 24,000 mu of timber and economic forests, 24,000 mu of closed forests, 3,200
mu of reclaimed bamboo forests, more than 10,000 mu of medium and young forests, eliminated
the barren mountains, and the forest coverage rate is 100 percent. The town of Huangmao has
excellent natural conditions and has a positive impact on agricultural development. The town of
Huangmao market-oriented, vigorously develop efficient economic crops, adjust the layout of the
agricultural industry. At the same time, Huangmao town is also rich in timber, moso bamboo, high-
quality natural mineral water. Excellent ecological environment, providing favorable conditions for
the construction of the characteristic town of Huangmao Town.
3. Fireworks features
(1)Huangmao Town, Wanzai County, was born in the Song Dynasty and flourished in the Qing
Dynasty. Over the centuries, the hard-working and wise people of Huangmao town engaged in the
production of fireworks are numerous, passed down from generation to generation, so Huangmao
town has the reputation of the town of fireworks. According to the county records, since the
Daoguang period of the Qing Dynasty, the town of Huangmao has "passed through the north and
south, with an endless stream of merchants" ( Image 4). Huangmao town fireworks has a unique
production process, exquisite modeling packaging, is Huangmao town characteristics of the town
construction of the core features.
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(2) Differentiated development pathway options

The town of Huangmao is mainly developing agriculture and industry, with a single industrial
structure, lack of unified planning, unreasonable layout, agricultural mechanization is not high, the
infrastructure is not perfect, the town lacks green space, the living environment is poor, for the
development of firecracker products, only focus on the economic development level, for the
inheritance and development of firecracker culture is less research, failed to enrich its cultural
characteristics. Therefore, in the future planning and development of the town of Huangmao, to
make use of its tourism resources and natural resources, mainly to play the characteristics of the
town of fireworks, so that Huangmao town on the road of characteristic development. Other
townships in Wanzai County also have flower firework industry, but because the town of
Huangmao flower firework culture and industry is more prominent, with the advantages of
establishing a characteristic town conditions, in the future development, should develop
appropriate and appropriate development planning, differentiated development, to create a
characteristic town!

III. Huangmao Town's planning positioning,

concept and strategy for building a

characteristic town

(1) Planning and positioning

According to the characteristics of the natural and humanistic landscape, agriculture and
forestry characteristics, the characteristics of firecrackers and other characteristic elements, as
well as the differentiated development path that embodies the characteristics of firecrackers, the

杜平将军墓 meaning is General Du Ping's Mausoleum

1

阁皂山 meaning is Gezao Mountain

毛竹 meaning is hairy bamboo
花炮 meaning is fireworks
characteristic theme of Huangmao Town is firecracker culture, and the core of embodying
firecracker culture and natural and humanistic landscape, to develop firecracker experience
activities and production techniques. Combined with martial arts and Nuo dance performances,
local traditional cuisine, to create an ancient cultural history of the countryside, and to carry out
special cultural experience activities in the vehicle of fireworks culture.
(2) Planning concepts
According to the above analysis, established the planning concept of Huangmao Township of
Fireworks, the construction of Huangmao Town
To become a special town of our country's cultural characteristics of firecrackers.
The planning concept of the township of the fireworks embodies natural and cultural
characteristics to build the basis of the overall planning of the town of Huangmao, to realize the
development concept of respect for nature and sustainable development, to protect the natural
and human landscape characteristic of Huangmao town, to determine the overall spatial structure,
and to carry out functional zoning and infrastructure construction under this framework. It is
planned to take the fireworks culture as the core of the development, to develop the fireworks
products in the extension of the development of the fireworks products, to develop the fireworks
products characteristic crafts and experiential activities, and to upgrade the fireworks industry. In
the functional zoning, due to the overall infrastructure construction of Huangmao Town is poor,
road construction and scenic area infrastructure construction need to be supported, for the
extension and refinement of the firework culture, is conducive to drive the development of the
firework industry in Huangmao Town. The new district of Huangmao Town should be reasonably
positioned for its function, the ecological construction should be increased, the living environment
should be improved, the industrial area and the residential area should be reasonably positioned,
and the functional zoning should be divided so that the master plan is in line with the
development of the fireworks culture.
Huangmao town to combine the fireworks industry, tourism industry, special agriculture and
forestry, to create the fireworks industry, tourism, special agriculture and forestry experience of
the integrated characteristics. Tourism resources can be relied on such natural and humanistic
landscapes as Tie Shan Ancient Temple, Yunfeng Grotto, Gao Gap Ping Lake, Jin Zhong Lak Lake,
General Du Ping's Mausoleum, Guanyin Falling Rock, Quan Tang Chung Chu, Ryo Umbrella
Camphor, and so on, to carry out experiential activities featuring the forest in conjunction with the
Mao Bamboo production base. Specialty farming, with its tea oil production base, paddy fish and
specialty agricultural products to form a unique experience, combined with the richness of local
water resources and the development of natural mineral water products, is also in line with its
ecological construction plan. Because the firecracker industry has the basis of industrial
development, so it needs to make a deep inquiry in its development history and traditional
craftsmanship and other historical inheritance to develop the special products of the firecracker
industry, in order to achieve the ultimate characteristics, it is necessary to take ecological
characteristics as the premise, develop tourism industry and cultural industry, so that Huangmao
Town becomes a nationally famous fireworks and firecracker cultural characteristics town.
(3) Planning strategies
1. Ecological strategy
The main purpose of the ecological strategy is to protect the ecological environment, carry
out ecological construction, provide a good ecological environment for the overall construction of
the town, through the construction of an ecological park for the new district of Huangmao Town,
planning the ecological construction to improve the living environment of the residents and create
a quality environment.
The basis for the construction of a characteristic town. At the same time, the development of eco-
agriculture is being promoted, the agro-industry is being reformed and upgraded, and a complete
ecosystem is being built.
2. Cultural strategies
The cultural strategy mainly highlights the characteristic theme of fireworks culture, which is
the core characteristics of the construction of the town of Huangmao characteristics. For fireworks
culture, we can start with its production process, activity experience and packaging process, and
use the fireworks culture park as a characteristic cultural base to pass on and develop the
characteristic culture with fireworks at its core. In terms of industrial development, there is a need
to optimize the structure of the firework industry, reduce the number of small workshops and
form scale operations. There should be more control over the safety of the cannon industry.
Fireworks products are flammable and explosive, and safety needs to be put first in terms of
storage and production. By optimizing the product, to support the development of the
characteristic town flower cannon culture.
3. Transport strategy
The traffic strategy is mainly to shape the town's image of quality infrastructure construction,
Huangmao town due to its own infrastructure construction is poor, residents traffic is extremely
inconvenient, therefore, no matter in improving the travel conditions of residents or characteristic
town construction, it should focus on traffic construction. The principle of the traffic strategy is to
separate pedestrians and vehicles, to provide a greenway suitable for walking for the park
construction planned in the new district, to widen the existing base road, to The construction of
roads in the eight scenic spots is linked together to facilitate visitors' access to
Come as well for recreation.
4. Business planning
The purpose of business planning is mainly to ensure that the characteristic town is
recognized by the public. Due to the diversification of consumer demand, it is necessary to extend
the planning area from traditional experiences to cultural areas, from food, clothing and
accommodation to cultural exhibitions and health, and pay more attention to its cultural
connotation and ecological environment, to create projects that can be played in all seasons
without time constraints, to establish fully equipped leisure activities, to expand the age range of
consumers, so that each stage of the consumer can have suitable recreational projects.
IV. Master plan for building a special town in

Huangmao Town

(1) Development of building blocks

1. The overall spatial structure and functional layout based on ecological, cultural and
transportation strategies. The overall spatial structure and functional layout determine the
development pattern of the town according to the planning concept and planning strategy, and
conduct a comprehensive evaluation of the adaptability through preliminary investigation and
planning.Image 5 is the master plan of Huangmao County, Huangmao County will build a park-
based ecological landscape, such as waterfront park, recreational park, forest park, green park,
elephant mountain park, Xiushui Park six parks, distributed in the southeast and northwest of
Huangmao Township New Area in all directions, for all areas to cover. Image 6 is a functional
planning map of Huangmao County, and the construction of the Flower Firework Museum as a
research base for thefireworks culture, forming a plan with Huangmao Square as the center and
the park centrally distributed, creating a framework based on the fireworks firework culture and
ecological development. In the overall spatial structure, a "park around a square" layout is formed.
In the planning of the new district of Huangmao Town, highlighting the ecological construction, so
that the Museum of Fireworks Culture becomes a place for people to learn about the culture of
ffireworks, production process, and fully display the fireworks culture.

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Image 5 New Town of Huangmao Comprehensive Plan
Image 6 Functional Plan for the New Town of Huangmao
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2. Spatial structure of traffic

In terms of external transport in Huangmao Town (Figure 7), it is necessary to strengthen the
construction of the external highway and build highway entrances and exits to make the external
transport of the town more convenient. The planning strategy of "separation of pedestrians and
vehicles, efficient and smooth flow"; strengthen the construction of the greenland walkway,
connected from Huangmao Square The park is distributed around the main road, and the cultural,
educational, commercial, and trade sites are planned on both sides of the main road, with a more
dense distribution and residential areas on the outermost side. Meeting commercial, educational
and cultural development needs in the spatial structure of road traffic. The east side of Huangmao
Township has more traffic spur lines due to the concentration of commercial and cultural
education areas, while the west side has fewer traffic lines than the west due to the distribution of
leisure parks. The spatial structure of Huangmao Town is conducive to ecological protection and
tourism development, based on a full study of the current situation in the township, road network
planning is flexible and vivid, and spatial organization is rich and diverse.
3. Landscape spatial structure
The spatial structure of the landscape of Huangmao Town New Area is radioactive
distribution, as shown in Figure 8, there are parks distributed in four directions in the southeast
and northwest, green landscape distribution on both sides of the main road, the main road and
the distribution around the river, the waterfront is the street, complemented by scenery, so that
the buildings on both sides of the street and the water scene blend together, so that visitors can
feel the beauty of the Jiangnan water country in the process of tour. Commercial, educational and
cultural industries are mostly distributed on both sides of the main road, and the buildings along
the street should be master planned according to the overall style. The natural human landscape is
distributed around the planning area. In the overall landscape space structure, it mainly reflects
the rich diversity and distinct sense of hierarchy of the green environment space of the leisure and
resort area of Huangmao Town, and also emphasizes the sense of coordination between the
environment and people and buildings, using the distribution of "six major parks radioactive
distribution, traffic main road belt distribution".
(2) Organization of distinctive spaces based on commercial strategies
1. Eco-experience zone: highlighting ecological features
The core landscape area of Huangmao Town is an important part of the planning of the new
district, reflecting the future development characteristics of Huangmao Town, for the new district

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Image 7 Transport plan for the town of Yellowmouth
Image 8 Greening plan for the new town of Huangmao
of Huangmao Town to carry out the new district ecological transformation is very necessary. Due
to the current unreasonable layout of land in Huangmao Town, the township land status is chaotic,
in addition to the township's main road on both sides of the land layout, basically in a state of free
development, building quality is poor, there is no landscape to speak of, so for the spatial layout
needs to be planned to enhance land utilization. The landscape will permeate along the river to
the interior of the town, its landscape planning should be integrated with town planning, the
pursuit of change in the unity, to create a rustic, rustic, quiet style, the ecological core landscape is
divided into natural humanistic landscape and park-type landscape.
2. Fireworks culture experience zone: highlight the characteristics of firework culture
experience
Firework culture is the most core component of the planning area, in its planning layout,
follow the structure of "one street, one pavilion, one center". "One Street" is the main road
distributed along the water, the buildings on both sides are mainly built in the style of firecrackers
with strong ornamental character, along the street is mainly used to experience the commercial
function of firecracker culture, supplemented by leisure and entertainment, the lower floors of the
buildings are engaged in commercial activities, the upper floors provide accommodation, and the
distance from the firecracker culture park is relatively close, making the distribution more
reasonable; "One Hall" is the firecracker culture park, distributed in the northeast, mainly provides
the introduction of firecracker culture, the traditional craft of firecracker, the production process,
the production principle, the introduction of types of firecracker, etc., serving consumers at all
levels, consumers can directly conduct the production experience, creating new characteristics of
firecracker culture experience.
3. Commercial trade gathering areas: highlighting the characteristics of the fireworks trade
The commercial trade assembly area is located to the east of the planning area and is A
marketplace for the trading of fireworks products, connected to the Fireworks Cultural Park. The
overall building should maintain a consistent style, and the building volume ratio, building density,
and parking space settings should be in line with the Fireworks Cultural Experience Zone to
improve land use. At the same time, we need to strengthen the innovation and upgrading of
firecracker products and upgrade the firecracker trade.

V. Concluding remarks

Huangmao town new characteristic town construction is mainly based on the flower cannon
culture as the core to carry out space planning and design, determine the overall style and layout
settings. The town of Huangmao has a long history of the firework industry, providing some
conditions and basis for the construction of the characteristic town. Creating a special town has
positive significance for the development of the local economy and the improvement of the living
standard of the residents. In the creation of the town's characteristics, it is necessary to achieve
perfection, to avoid similarities with the surrounding areas, to maintain its unique cultural
characteristics and high-quality ecological environment, to realize scientific development based on
ecological construction, to make use of the concept of sustainable development, and to integrate
the culture and ideology of the local characteristics into the construction of the special town.