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An Unheard Story The Challenge For Radio PDF
An Unheard Story The Challenge For Radio PDF
The Radio Journal – International Studies in Broadcast and Audio Media is published three
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The Radio Journal – International Studies in Broadcast and Audio Media Volume 2
Number 1. © Intellect Ltd 2004.
Article. English language. doi: 10.1386/rajo.2.1.45/0
Abstract Keywords
This article intends to provide a survey of the sparse research done on Italian Italian radio
radio, within a historical framework, and in particular to investigate the reasons history
why for so long it has been subjected to specific ‘high brow’ academic interests broadcasting
and areas. While in Britain and in the United States of America the debate about audience
radio has been characterized most obviously by a perceived opposition between communication
public service and commercial broadcasting, discussion in Italy has by contrast studies
been framed first by an assumed dichotomy between literary, humanistic culture
and broadcasting, and later between radio and television. Now deregulation, glob-
alization and new technologies provide or require new models of communication,
and are offering an opportunity for researchers to bridge this gap in a wider mul-
tidisciplinary and transnational academic community.
Introduction
The study of Italian radio is an undeveloped area and occupies a marginal
position in international debate on the field. None of the several Italian works
about radio has been translated into other languages, and rarely quoted, save
one essay by Umberto Eco, which has been included in a few foreign collec-
tions. Out of this has come a great international over-evaluation of Italian
radio of the 1970s as a political phenomenon, and an unfortunate and large
lack of knowledge about the real story, past and present. This clearly
emerges, for instance, from the very scant references to Italy in the recent
and otherwise brilliant Radio in the Global Age, by David Hendy (2000).
Perhaps the unique television landscape in Italy, dominated by the commer-
cial interests and leading political role of Silvio Berlusconi, has attracted
general attention, neglecting Italian radio broadcasting, which is very differ-
ent from TV and in many ways diametrically opposed to it. Political and cul-
tural reasons explaining this situation will be introduced below.
A historical framework
Before exploring these problems further, we need to sketch out the main
milestones in the history of Italian radio itself. Scheduled radio broadcast-
ing began in Italy in 1924. After a brief initial phase, the State granted a
monopoly of all transmissions to a formally private company, the Ente
Italiano Audizioni Radiofoniche, or EIAR. It was officially constituted as ‘a
body formed in the national interest’ and kept under strict government
surveillance. Investment capital flowed from the powerful industries of
Piedmont, Fiat among them. Fifty years later, when Italian airwaves were
first opened to private television, Italian industrialists showed no such
enterprising spirit, quitting the field in favour of the politically well-con-
nected building magnate Silvio Berlusconi.
Thus Italian broadcasting began as a continental variation on the
British ‘public service’ concept, and the passage from early experiments to
46 Enrico Menduni
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48 Enrico Menduni
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50 Enrico Menduni
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listeners are shared by more than 400 small local or regional stations. 1 Rapporto Federcomin:
Aside from a few time-honoured RAI cult programmes, modern format L’evoluzione della radio
(2002), produced by
radio and the major innovations of content have been pioneered exclu- Enrico Menduni,
sively by private enterprise. These developments have included a recent Stefano Gorelli,
Barbara Fondelli,
return to spoken programmes, all-news formats, and a partial shift away Luca Picchi, Gianluca
from music radio to light entertaining speech radio featuring some music. Betello, and available
In 2002, the business organization Federcomin commissioned a report at www.federcomin.it.
52 Enrico Menduni
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forever - in Italy as in Britain and the United States - fixed the image of the 2 The minutes of the
1930s and 1940s as radio’s Golden Age. Teramo meeting are
collected in Italo
When private television and radio stations sprang up all over Italy, radio Moscati (ed.) (2001);
was considered by the printed media and public opinion as an example of for the Siena congress,
see Enrico Menduni
good taste to set against trivial commercial television. Private radio was (ed.) (2002), and
considered trivial too, a nonsensical flow of silly mundane talks, inappropri- www.mediastudies.it.
ate even from a linguistic point of view. As we can see, criticism meant The Siena college
radio website is www.
more to sit in judgement than to analyse. This has led to an understandable facoltadifrequenza.it.
reaction, and a consequent reappraisal of radio by many scholars. Roberto 3 See www.
Grandi (1980), Doglio and Richeri (1980), and Simonelli and Taggi (1985) radiouniversity.net.
have published monographs on radio in the 1980s and 1990s. Radio has
been treated more generally by Abruzzese (1988), Morcellini (1992), Wolf
(1986) and Bettetini Colombo (1984). The 1990s saw a sprightly leap
forward in communications studies and in 1992 for the first time a univer-
sity-level curriculum was dedicated to this area. In recent years, radio
studies have been advanced by Barbara Fenati (1993), Fenati and Scaglioni
(2002), Franco Monteleone (1994), Aldo Grasso (2000) and the present
writer (Menduni 1994, 2001, 2002). And an encyclopaedia of radio, edited
by Peppino Ortoleva and Barbara Scaramucci, was published in 2003.
A need for some kind of network within the small Italian academic
community dedicated to radio began to be felt after 2000, some years later
than similar activities in Britain and other countries, but without any
support from the radio industries. The year 2001 saw a professional con-
gress at the University of Teramo and the highly demanding and well-
attended ‘Giornate di lavoro sulla radio’ at the University of Siena (home of
Italy’s only campus radio).2 In 2003 Siena hosted a radio summer school
which brought together Italian scholars and graduate students with an
international presence, while the universities of Siena and Milan-IULM
were among the founders of the European Radio Network (IREN), sup-
ported by the European Union and based in France at the University of
Bordeaux III. In July 2004, a new International Radio Summer School
was scheduled to be held in Siena, jointly promoted by IREN and Britain’s
Radio Studies Network.3
Conclusion
By tracing this brief history of Italian radio research, this article has tried
to show the limits of an humanistic (and generic) approach to radio broad-
casting; while historical studies, even if accurate, have dealt more with
broadcasting institutions in the framework of Italian social and political
life, than with real content, text and para-texts, and audiences, due partly
to the state of the archives. Academic social research has emerged only
with the competitive audio-visual milieu of the 1980s, bringing a signifi-
cant shift in methodological practice, but much is still to be done. Private
broadcasting has been comparatively less studied than public, commercial
less than community radio. Previous judgements of taste, and political
issues, have evidently conditioned researchers’ choices.
Works cited
Abruzzese, Alberto (1988), ‘Flussi radiofonici’, in Il corpo elettronico: Dinamiche delle
comunicazioni di massa in Italia, Florence: La Nuova Italia.
Alberoni, Francesco (ed.) (1968), Televisione e vita italiana, Turin: Eri.
Arnheim, Rudolf (1937), La radio cerca la sua forma, Milan: Hoepli. First published
in Great Britain in 1936 (Rudolf Arnheim, Radio, London: Faber & Faber).
Bettetini, Gianfranco and Colombo, Fausto (1984), Le nuove tecnologie della comuni-
cazione, Milan: Bompiani.
Borgnino, Andrea (1977), Radio pirata: Le magnifiche imprese dei bucanieri dell’etere.
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Caprioli, Maura Piccialuti (ed.) (1976–1982), Radio Londra, 1940–1945. Inventario
delle trasmissioni per l’Italia, Rome: Ministero per i Beni Culturali ed Ambientali
(Pubblicazioni degli archivi di stato), 2 vols.
—- (1979) Radio Londra (1939–1945), Bari: Laterza.
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Coacci, Giuliano (1978), Radio e tv locali, una nuova formula per la cultura, Brescia: La
Scuola.
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De Luca, Laura and Lobina, Walter (1993), Tu, piccola scatola ... La radio: fatti, cose,
persone, Cinisello Balsamo: Edizioni Paoline.
De Mauro, Tullio (1968), ‘Lingua parlata e tv’, in Alberoni, Francesco (ed.),
Televisione e vita italiana, Turin: Eri, pp. 245–94.
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Eco, Umberto (1976), ‘Radio locali: ora il pubblico partecipa,’ in Altri Media, 1,
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54 Enrico Menduni
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Monteleone, Franco (1976), La radio italiana nel periodo fascista. Studio e documenti
(1922–1945), Padua: Marsilio.
—- (1980), Storia della RAI dagli Alleati alla Dc, Bari: Laterza.
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grammi (1922–1992), Venice: Marsilio.
—- (ed.) (1994), La radio che non c’è. Settant’anni, un grande futuro, Rome: Donzelli.
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media, Milan: Franco Angeli.
Moscati, Italo (ed.) (2001), Radioattivi: Il grande ritorno delle onde, Venice: Marsilio.
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sociale dei media in Italia, Naples: Liguori.
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Milan: Garzanti.
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Suggested citation:
Menduni, E. (2004), ‘An unheard story? The challenge for radio studies in Italy’,
The Radio Journal – International Studies in Broadcast and Audio Media 2: 1,
pp. 45–56, doi: 10.1386/rajo.2.1.45/0
Contributor details
Enrico Menduni is Associate Professor of Radio and TV Broadcasting at Siena
University and chairman of the University’s degree course in radio. He has taught
at several Italian universities in Rome, Perugia, and Milan, and has been a member
of the board of the Italian public broadcaster RAI (1986–93). Contact: Universit‡
di Siena, Dipartimento di Scienze della comunicazione, Piazza San Francesco, 8 -
53100 Siena.
Email: menduni@unisi.it
56 Enrico Menduni