METHODS OF BALANCING PHYSICAL AND DIGITAL EXPERIENCES

80 million
Buying goods via
people
purchased physical channels need
of in-store
from a to be optimized,
90% of sales catalog in 50% sales are
2014
influenced personalized and fully
occur in store by digital
technology integrated with the
digital shopping
of sales are
19% influenced
experience.
by mobile
 of adults have
interacted online

54%
increased sales to either give or
Up to when customers are gather information
helped by about shopping
50% knowledgeable
associates

When it comes down to a

consumer’s experience,
sales associates are
still a retailers most
valuable selling asset.
Many are equipping them
with mobile devices to
improve efficiency,
service convenience and
in-store performance.
 retailers

1 in 10 plan to open
a showroom
style store
Physical stores have
slowly evolved into high
of retailers traffic, multifunctional
host hubs of entertainment,
84% in-store online pickups and
events to delivery.
engage with
customers

of retailers
will use
stores as

75% delivery
hubs for
online
orders
Retailers need to
improve their digital
infrastructure as well
make their back-end
processes more
efficient. This will
enable them to deliver a
of customers
seamless, hassle-free,
buy online
and quick omnichannel
experience. 28% and ship
from store

25%

of retailers
already make
inventory
visible
online
 “
The Future
e-commerce rises

It would seem that the coronavirus is

accelerating the structural changes we've
been seeing across retail and society for
the last decade — toward online
interaction, toward e-commerce and away
from brick and mortar, toward
direct-to-consumer away from department
stores,"

"On the one hand, social media has

essentially been prepping the world for
'social distancing.' On the other, humans
aren't built to not interact.

- Simeon Siegel, managing director at BMO Capital Markets

rethinking supply chains

local retail?
smaller retail spaces