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3.

Having navigated the expansion stage of the business lifecycle successfully, your company should
now be seeing stable profits year-on-year. While some companies continue to grow the top line
at a decent pace, others struggle to enjoy those same high growth rates.

It could be said that entrepreneurs here are faced with two choices: push for further expansion, or
exit the business. If you decide to expand further, you will need to ask yourself the same
questions you did at the expansion stage: Can the business sustain further growth? Are there
enough opportunities out there for expansion? Is your business financially stable enough to cover
an unsuccessful attempt at expansion?

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