One Page Startup Validation Plan

Problem People want fixed: Product/Service Solution:

Target Market: 6 Basic Needs Big Benefits Offer: (price +

____Security/Certainty benefit + time)
1.
____Variety/Fun
____Significance 2.
____Connection 3.
____Growth 4.
____Contribution 5.
Current marketplace prod/svc: Big Benefit: What’s Missing:

Preliminary Research: Idea Validation Criteria: (1 – 5) <30, =30, ☺>30

Google Trends Trending ☐Up ☐Down ☐Same Ease of sale? _____

Can it be used anytime? ______
Google Keyword Tool Searches(100K+):___________
Large audience? _____
Google Keyword Competition: ☐Low ☐Med ☐High
Valuable to user? ______
Facebook Ads Reach: __________________________ Target users have money? ______

Amazon Popularity: ☐Low ☐Med ☐High Affordable? ______

Udemy Sales: ___________________________________
Skillshare Sales: _________________________________
Recurring revenue model? ______
Can you automate fulfilment process? ______
Popularity of product/service? ______
Total: ______

Assumptions: Test Assumptions: Validated?

1. Crs want this prod/svc.
2. Csrs want my features.
3. Csrs will pay for it.
4. Csrs will pay prices I ask.
5. Many csrs will buy it.
☐Go out and ask Crs
☐Let Crs try it (feedback)
☐Sell it at discount.
☐Sell it for your price.
☐Mass market it.
1. ☐Yes ☐No (pivot) _________________
2. ☐Yes ☐No (pivot) _________________
3. ☐Yes ☐No (pivot) _________________
4. ☐Yes ☐No (pivot) _________________
5. ☐Yes ☐No (pivot) _________________

Target Test Groups (how many sales?): Method to Reach Target Test Groups:
☐Family/ Friends ____ ☐Email List _____ ☐In person ☐Referral Partner
☐Facebook Groups ____ ☐Reddit _____ ☐Email ☐Social Media posts
☐Forums _____ ☐Amazon ______ ☐Amazon ☐Craigslist
☐Craigslist ________ ☐Partner ______ ☐Udemy ☐Ads (PPC, Facebook)
☐Other ______________ _____ ☐Influencer ____ ☐Other _____________ ☐Other ________________
☐Other ______________ _____ ☐Other ______________ ☐Other ________________
Promotional Message: Marketing Material:

Big Idea (USP): ☐Email Template

☐Landing Page
Big Promise:
☐Product/Service Picture
Big Benefit:
☐Sales Copy
Big Proof:

Promotion Process: Promotion payment process:

1.
Product/Service Potential Price:
2.
Promotional Price:
3.
4. Promotion start date:
5. Promotion Prod/Svc fulfillment date:
6.
Validation Confirmation (in sales):

Fulfillment Process: Feedback Process:

1. 1.
2. 2.
3. 3.
4. 4.
5. 5.

Feedback: Improvements:
1. 1.
2. 2.
3. 3.
4. 4.

Results: Conclusions/Notes:
1. 1.
2. 2.
3. 3.
4. 4.
5. 5.
Was idea validated? ☐Yes ☐No Next Steps: