First of all we need to improve discoverability and desirability by working with social media influencers.

As consumers increasingly spend more time searching for information about the product online, social
media plays an important role in the purchase journey. Digital communities are indeed facilitating new
product and brand discovery among modern consumers. Along with it is the Beauty vlogging, beauty
brands have rapidly ramped up their involvement with YouTube personalities who attract massive
audiences with their life style tutorials and how-to videos.

Secondly, P&G should take the advantage of the wide range of product line to deliver a holistic wellness
experience through cross-segment collaboration. As the living environment is highly polluted people are
care more about wellness and a healthier lifestyle. There for, customer are likely attracted to the clean
products which have eco-friendly ingredients. Thỉnh viết giùm vài câu chất lượng sản phẩm. P&G also
need to tap into crowdsourcing to develop new products that meet the potential need of customer.

Leverage ecommerce sites and social media to reach more customers while reducing costs. Improve
customer care policies and return and exchange rules to create customer trust. Bla bla và vân vân