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  • Copywriting-Brief Part 1 PDF

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    Aaliya Sayyad
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    This document provides a template for a copywriting brief to help develop sales copy. It asks for information about the client, product or service being promoted, the goal of the sales message, intended audience, appropriate tone of voice, main problems the audience faces, benefits of the product or service, key features, and any supporting evidence or testimonials. The purpose is to gather relevant details to guide the creation of effective sales copy that addresses the audience's needs and motivates the desired action.

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    This document provides a template for a copywriting brief to help develop sales copy. It asks for information about the client, product or service being promoted, the goal of the sales message, intended audience, appropriate tone of voice, main problems the audience faces, benefits of the product or service, key features, and any supporting evidence or testimonials. The purpose is to gather relevant details to guide the creation of effective sales copy that addresses the audience's needs and motivates the desired action.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    12 views1 page

    Copywriting-Brief Part 1 PDF

    Uploaded by

    Aaliya Sayyad
    This document provides a template for a copywriting brief to help develop sales copy. It asks for information about the client, product or service being promoted, the goal of the sales message, intended audience, appropriate tone of voice, main problems the audience faces, benefits of the product or service, key features, and any supporting evidence or testimonials. The purpose is to gather relevant details to guide the creation of effective sales copy that addresses the audience's needs and motivates the desired action.

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    © All Rights Reserved
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    Worksheet 1: A Copywriting Brief

    Name of client/project:

    Description: What are you selling or promoting? Where will your sales copy appear?

    Goal: What is the purpose of your sales copy? What do you want your readers to do?

    Audience: Who are you writing to?

    Tone of voice: How should you speak to your audience to make sure they hear you?

    Problem: What is the biggest pain-point your readers have?

    Benefits: How can you help your audience solve those problems?

    Features: What are the main features of what you are promoting?

    Evidence: Are there any statistics, studies or testimonials to back up your promise?

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