Yemi Spaine

Business Development Representative

www.linkedin.com/in/yemispaine

Toronto, Ontario
Cell: +1 (647) 615 8114
yspaine@gmail.com

Executive Summary

● 9+ years sales experience applying well-practised customer management skills to deliver over 90%
customer success rates (B2B & B2C).

● Creative thinker with an entrepreneurial spirit and a hunter mentality. Capable of full sales cycle
execution from outreach to follow-up.

● Strong account management skills used to align internal and external operations toward world-class
customer service delivery.

● Extensive experience developing sales partnerships & brand strategy for expansion into new sales
territory.

Skills

HIghly-motivated, knowledgeable and confident | Strong networking and communication skills |

Professional presentation preparation and pitching skills | Leadership through effective listening, and
collaboration | Highly organized, able to handle multiple tasks, prioritize and meet deadlines | Quick
learner primed to absorb the necessary technical information | Proficient with MS Office, CRM and other
computer software | Able to work independently or collaborate effectively within a team | Outside & Inside
sales experience | Keen personal interest in Digital Marketing |

Professional Experience

Digital Marketing Representative (CoStar Group) | CoStar Group | Nov 2019 - Present | Toronto, ON

Sold complex digital marketing services (SEO & SEM) to brokers and senior-level executives in the
Commercial Real Estate industry over the phone and online (Gotomeeting & Skype).

Responsible for full sales cycle (Outreach - Demo - Close).

Executed daily cold calls to top-level executives. Consistently scheduled and delivered 15 - 20
appointments per week by automating workflow.

Developed strong industry knowledge of software, support, contracts and agreements.

Co-Founder | East and Lester Bespoke Tailoring | Nov 2011 - Aug 2019 | London, UK & Lagos, Nigeria

Demonstrated the value proposition in a series of sales calls and client consultations. I offered
professional solutions and products designed specifically for each client. The company maintained over
90% client success as a result.

Stimulated a cumulative 100% increase in revenue after a 5 year period of focused client relationship-
building. I set up a proprietary system to store and organize the critical, individual client information
necessary to foster said relationships.

Practised a proactive approach to customer retention and the resulting upsell sales revenue. My optimised
schedule of client contact and digital advertising campaigns kept us firmly in front of customers’ minds
and contributed to a steady 80% customer retention rate.

Boosted purchasing of the top-tier products by 75% over a 3 year period with the expert use of
captivating, carefully-engineered sales demonstration to our client base (C-level executives)

Expanded the business from one location to four on different continents (Europe & Africa).

Recruitment Business Development Representative | Global Career Company | Apr 2010 - Nov 2011
London, UK

Executed a multi-faceted prospecting plan including cold calling, email, leveraging personal networks
and following up on marketing-generated leads.

Provided regular and ad hoc business reports and feedback to Sales and Marketing teams and other
senior management.

Participated in weekly sales meetings, including sales pipeline forecasting and management to ensure
consistent performance each month.

Researched and identified prospective clients using Linkedin and responsible for managing sales activity
through a CRM tool.

Performed discovery calls and scheduled appointments between in-house Account Executives and C-
level Executives (HR Directors & Managing Directors)

Set company record for shortest training period (began calling after two days)

Sales Representative | Direct Vision Marketing | July 2009 - April 2010 | Nottingham, UK

Executed several direct sales (“door to door”) campaigns in designated areas around the UK. Campaign
clients included charities, double-glazing and broadband services.

Targeted 100 cold visits per day aiming to generate 3-5 sales per day.

Transitioned to telemarketing campaign for Payment Protection Insurance (PPI). Targeted 50-75 calls per
day.

Consistently achieved or outpaced sales forecasts

Education & Certifications

Bachelor’s Degree in Business Economics |University of Leicester, UK |

Introduction to SEO | Coursera |