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124 128tomatoprocessingindustry PDF
124 128tomatoprocessingindustry PDF
124 128tomatoprocessingindustry PDF
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Abstract-The aim of this article is to device strategies for two plants in the Coimbatore region, with headquarters at
establishing and managing tomato processing industry, which Trichirappalli.
aims to enhance the taste experiences on different tomato
products for the people. Management needed for a successful Vision Statement of the Company: To be the global
business is analyzed in each and every aspect. The five important leaders in the production of varieties of processed products
steps in management- planning, organizing, staffing, leading and from tomato imparting the diversified global tastes in them.
controlling are applied in management of the industry. Planning-
In the planning process, activities required to achieve desired Mission of the Company: To give satisfaction to
goals are thought about. This process involves the creation and customers and give them opportunity to choose what we
maintenance of a plan, those include psychological aspects that prioritize is innovation in products. To provide a well
require conceptual skills. Organizing- Organizing is a systematic balanced work and life in the firm for the staffs thus creating a
processing in order to attain objectives of structuring, well established environment that encourages intrapreneurship
integrating, co-ordinating task, and activities. Staffing- Staffing is in the company.
the process of acquiring, deploying, and retaining a workforce of
sufficient quantity and quality to create positive impacts on the A) Phases of the Company
organization’s effectiveness. Leading- Communicating,
motivating, inspiring and encouraging employees are key aspects N.L. existence in the society will change the
of process of leading, task of which is towards a higher level of conventional mindset of people on the tomato products, giving
productivity of organization. Controlling- Controlling measures a new dimension to tomato processing in particular and food
the deviation of actual performance from the standard processing in general. This company will lift the country’s
performance, discovers the causes of such deviations and helps in status in food processing by contributing to innovations in the
taking corrective actions. field. The initial growth of the company depends on the reach
Keywords- private-pvt; Newgen Lycopersicon-N.L.; limited- Ltd.; of different products to people and create a sustained place in
Department-Dept.; Strength Weakness Opportunities and the kitchen shelves, and refrigerators. As the development of
Threats-SOWT; the company proceeds, objectives move to propagate the
mission of the industry through the staff, and let the products
I. COMPANY INTRODUCTION cross the boundaries reaching international standards.
Company Name: Newgen Lycopersicon(Pvt) Ltd. B) Raw Materials
Tag Line: “Global innovators in tomato products.” The plant setup is planned in the districts of
India is second in Global production of tomatoes. Trichirappalli and Coimbatore, these are two important
Despite the huge production, only one percent of the tomatoes districts out of the five (Trichirappalli, Karur, Tirupur,
produced are processed. To elevate the status of India in Coimbatore, and Dharmapuri districts of Tamil Nadu in
tomato processing, Newgen Lycopersicon enters the market India), which form tomato production belt in Tamil Nadu. The
with the aim to process one in every hundred and fifty plants are setup near the farms, thus the quality of tomatoes
tomatoes grown in the Indian subcontinent. The company obtained is more or less same throughout the production
comprises various units for growing and processing tomatoes period. The encouragements and other encouraging activities
and let the products cross boundaries. are regularly performed to tighten the establishment between
the company and the farmers. The highlight for N.L. (pvt) Ltd.
We like to enter the heart of the customers by is that the prices are fixed only by the farmers thus giving
introducing innovative products which would make history, them priority. No middle-men is allowed between company
moreover give varieties those having an indigenous touch. The officials and farmers, ensuring that the farmers get their profits
products introduced by the company should suffice the needs and grants without any disputes.
of a wide range of customers across the country.
C) Internal and External Environments
N.L. (pvt) Ltd. is a private limited company partnered
by four members, and managed by a board of directors. The firm depends on internal and external
Presently, there are two plants in the Trichirappalli region and environmental factors. The external environment comprises of
people with different taste preferences and competing
industries like Hindustan Unilever, Del Monte, Nestle India, Tomato wine
Global Green, Indira Foods, etc. People’s awareness on Canned tomatoes
tomato products is restricted to ketchup and puree. Our Cherry tomatoes
strategies to overcome this issue Tomato syrup
Introducing products which reduce time spent on Tomato cream
cooking by the household. Tomato butter
Attracting the bachelors or people away from home, Tomato cosmetics
by instants with a family touch. Due to generation of organic wastes in the production
Capturing the Kids based market by imparting tomato line there are by-products which are processed for producing
flavours in different regular products making them income generation, like
attractive.
Reaching people with creative ads and reengineering Composts
the products to makeup trends. Bio-fertilizers
Bio-gas
D) Market Competitions for Tomato Products
F) Sales and Marketing
The market for ketchups and puree is crowded with
leading organizations like Hindustan Unilever, Del Monte, Sales of the processed precursor products are targeted
Nestle India, etc. Their names are strongly affixed and related to, hotel and society kitchens, in bulk. The instants are
to these products, main difficulty is to compete with these targeted to the working class and bachelors. Products like
giants and drill our products into the market. The types of toffees, chips, etc. are targeted to the kids. The first category
competition that would exist for the firm are marketing is done directly by establishing bonds and
agreements for a period of time. The next two categories
Initial slow rate of popularity of products require high level of marketing and advertisements, and the
Political and legal complications during start-up. sales are mostly not direct but through retailers. It is very
Production line stabilization. important to have a well trusted and established relationship
Getting qualified managers for all departments in all with the retailers for good sales. Our sales and marketing
plants. would be based on the following strategies:
Getting quality tomatoes irrespective of seasonal
variations. Attend agricultural exhibitions, to strengthen
relations with the producer.
E) Products of the Company Organize academia relations in order to enhance the
N.L. (pvt) Ltd. enters the market with large innovations.
production of usual products like puree, ketchups and paste, as Advertise our product in newspapers, TV, and other
well as limited production of innovative products which are media.
introduced in the market, the rate of sales and popularity is Leverage on the internet to promote our business
studied for different products and rate of production and place through social networking sites.
specificity of products are found and further steps are taken Direct marketing.
for the development of the company. The different products
produced in different plants of the N.L. (pvt) Ltd. are, II. FINANCIAL PLAN
Puree A) Pricing Strategy
Ketchups (hot, sour and spicy) Our prices will ensure that we design and
Chips manufactured products that will meet the financial capacity of
Jam all range of people of the society. The product will be
Toffee competitive with the affordable products which already exist
Instant Rasam Powder in the market.
Pickle
B) Budget
Instant Tomato chutney
Tomato Soup powder These are the machines, equipment and tools that we needed
Tomato rice paste to start our production line,
As the industry develops and creates a permanent Transformers (power sources)
place in the market for the tomato products, then innovative Crushers
products are introduced. Those are, Grinders
Work-life: Attractive benefits beyond pay such as Customer Care: An important role of the customer
festivals, summer, other parties promote the sense of care in our organization is solely for the satisfaction of our
community among our employees and are therefore the part of customers. One well established and satisfying customer
our company’s philosophy. In addition, we provide social service experience would change the entire perception that a
benefits to employees’ family. customer holds towards our organization. We spend more time
in training employees for interacting with the customers for
5. Marketing & Sales:
their valuable feedback.
Advertising: To create awareness about our products
6. Utilities:
and increasing our sales, we have planned our advertising
strategy which targets audiences over all classes. Transportation: Transportation of goods is through
Rail and Road. “Short distances” is the maxim for the internal
Retailing: Retailing branch allows us to focus on
movements of goods by truck and rail. They are coordinated
producing goods without having to be distracted by the
with one another via a control system so that the distances are
enormous amount of effort that it takes to interact with the
kept short and there are no empty vehicle movements.
end-user customers who want to purchase those goods.
Describing the features and benefits of products, steps are Power: Our plants require only twenty five percent of
taken to get the right products at the right price to the right the power from the energy grid. We are backed up by solar
customers at the right time. Our products will be available on energy using photo-voltaics in an efficient way. Also Bio-gas
online markets in Flipkart, Amazon, and ebay without any generation plant is sanctioned for the use. So within no time
additional tax charges. our company will be eco friendly and self dependent.
Price Management: The mission of the branch is to Maintenance: This includes inspection, cleaning,
optimize price of the products and value realization for of rebuilding, alteration of parts, accessories, coatings and others
customers by providing nominal pricing and collaborative making the working environment safe and reliable. Special
capabilities across the company for reaching objectives. The teams are dedicated for this maintenance work preventing any
branch recognizes complex dynamics of pricing of the failures. Special care has been taken about the effluents
products and also recognizes interaction across companies, released. Water is treated through several stages and recycled
functions, and stakeholders due numerous factors that can back. We have advanced technologies which trap rain water
differ greatly. Our flexible pricing platform enables and use it for other purposes.
organizations to leverage price science and best practices
7. Administration:
without discarding the nuances and characteristics that make
their pricing requirements unique. Human Resource: The Human Resources Department
is established to encourage and maximize employee