Company profile:

Nike known as one of the biggest sports arena business giants was found in 1964 by Phillip
H. Knight and his partner William jay Bowerman. The head quarter of Nike is in Beaverton,
OR. Nike basically engages in development, design, marketing and sale of the athletic
accessories, services, footwear apparel and many more. It is one of the biggest business giant
sports product manufacturer of the world.

Workspace description:
The workspace of Nike New York Head Quarter is consisted of six floors on the 855 avenues
of America, specially designed by Nike’s workspace designer and connectivity team along
with the New York based company called Studios Architecture. This sport giant was founded
in Oregon established with a stronger with the city. The indoor basketball court of this
workspace is measured to be 4000 square feet along with 400 seats which is more community
focused feature. Nike has already presented the deep affinity of its with New York in the
recent campaign called #NewYorkMade which is including a community collaboration series
and intervention all over the city. The head quarter has been designed as a series of ‘’freestyle
space’’ and open plan intended for encouraging creativity and collaborating among its 180
employees.

organisational goal:
The innovation goal of Nike is ‘‘We dare to design the future of sport’’

Importance of innovation for the Organization:

Innovation is important for Nike for four basic reasons:

1. Improved customer relationship and sales:

Nike has always believed in continuous innovations as a result it never failed in improving its

products and services and never faced the risk of losing its potential customers because of
having competitors which can be a threat for becoming more innovative. Nike has always
invested its money and time in innovations as a result its customers have always appreciated
and noticed the extra value which Nike has brought to them.

2. Zero waste and cost reduction:

Due to the innovation Nike can make 75% of its products from recycled plastics and wastes
which is generated from its production process. As a result, the cost of raw material is
generated from the waste and basically the waste it generates become zero as no waste
remains and Nike is now positioned as the business leader and able to focus on the long term
goals instead of putting out fires.

3. Boosted Market position:

Nike’s innovations help it for anticipating the changes of market more often & getting ahead of
opportunity, so that Nike is not forced for reacting to shifts. It also helped Nike to differentiate itself
from its competitors. Nike also believes it is useful in looking at what’s happening in its industry
throughout the world so that it Nike can find fresh ideas of the business by studying that what the
leading companies are doing abroad.

4. Improved workforce relation:

As Nike Grind is produced under the continuous innovation process of Nike, it ensures an innovative
workplace stimulating for its employees. Nike cultivates pride in its products along with a desire of
remaining the industry leader which reduces the workplace turnover of Nike and boost its
productivity. In return it leads to still more innovation success as employees are one of the best
sources for the Nike’s innovation idea generation.

Design Points Evaluation Criteria How to address this

(Score 1-5)
1 2 3 4 5
1. The workspace of 5

Nike NYHQ is
flexible for its
employees
2. The workplace is heavily 5
inspiring for the athletes
because of it sports based
amusing designs

3. As the Nike is
3. The workspace is
known as the global market
collaborative enough but
3 leader of today. It is
as it is newly established
some more steps can be expected that the new head
 taken in this regard. office of this business giant
will be the best
collaborative one.
4. More improving
measures can be taken to
4. More caucious steps
make this workspace
more hardworking tool. can be considered for
making the workspace

5. Each corner of this more hardworking tool.

workspace represents the
culture of Nike and
sports lovers.

6. The space is social

enough, but more
outcomes are yet to be
7. Continuous
reached.
improvement for making
the workspace more social
is needed.