RESEARCH ON

DELL

Presente
d By :-
Onkar
Prasad (46)
 Arun Lal
Gupta (16)

Contents
1. Introduction of Dell

2. Research methodology

2. Manufacturer

3. Technical support

4. Organisation

5. Marketing

6. Educational market on dell

7. Competitor

8. References
9.Conclusion
 Introduction

Founder Michael dell with his pcs limited (the precursor to dell
inc.) Prototype, which is now housed at the smithsonian
institution.
Dell traces its origins to 1984, when michael dell created pcs
limited while he was the student of the university of texas at
austin. Michael dell started trading in the belief that by selling
personal computer systems directly to customers, pcs limited
could better understand customers' needs and provide the most
effective computing solutions to meet those needs michael dell
dropped out of school in order to focus full-time on his fledgling
business, after getting about $300,000 in expansion-capital from
his family.

In 1985, the company produced the first computer of its own

design - the "turbo pc", sold for us$ 795 pcs limited advertised
its systems in national computer magazines for sale directly to
consumers and custom assembled each ordered unit according to
a selection of options. The company grossed more than $73
million in its first year of trading.

The company changed its name to "dell computer corporation"

in 1988 and began expanding globally - first in ireland. In june
1988, dell's market capitalization grew by $30 million to $80
million from its june 22 initial public offering of 3.5 million
shares at $8.50 a share. In 1992, fortune magazine included dell
computer corporation in its list of the world's 500 largest
companies, making michael dell the youngest ceo of a fortune
500 company ever.
. In 2003, the company was rebranded as simply "dell inc." to
recognize the company's expansion beyond computers. From
2004 to 2007, michael dell stepped aside as ceo, while long-time
dell employee.

Dell infrastructure

Dell’s headquartered in round rock, texas

Dell's headquarters are located in round rock, texas. As of
2010 the company employs about 16,000 people in the
Facility, which has 2,100,000 square feet (195,000 m2) of
Space. As of 1999 almost half of the general fund of the
city
Of round rock originates from sales taxes generated from
the
Dell headquarters.
The company previously had its headquarters in the
Arboretum complex in northern.
Down.

In 2009, dell acquired perot systems, a technology services

and outsourcing company founded by h. Ross perot.on
september 21, 2009, dell announced its intent to acquire perot
systems (based in plano, texas) in a reported $3.9 billion deal.
Perot systems brought applications development, systems
integration, and strategic consulting services through its
operations in the u.s. and 10 other countries. In addition, it
provided a variety of business process outsourc outsourcing
services, including claims processing and call center operation.

Manufacturing

From its early beginnings, dell operated as a pioneer in the

"configure To order" approach to manufacturing — delivering
individual pcs Configured to customer specifications. In contrast,
most pc Manufacturers in those times delivered large orders to
intermediaries On a quarterly basis.Dell's manufacturing process
covers assembly, software installation, Functional testing
(including "burn-in"), and quality control. Throughout most of
the company's history, dell manufactured Desktop machines in-
house and contracted out manufacturing of base Notebooks for
configuration in-house. However, the company's Approach has
changed.

Technical support
Dell routes technical support queries according to component-
type and to the level of support purchased. Dell inc. Brands its
service agreements at five levels for their business customers:

(1) basic support provides business-hours telephone support

and next business-day on-site support/ return-to-base or collect
and return services (based on contracts purchased at point of
sale); (2) silver support provides 24×7 telephone
support and 4-hour on-site support after telephone-based
troubleshooting; (3) gold support provides
additional benefits over and above silver support;
 (4) platinum plus
support provides additional benefits to gold support; and
(5) two-
hour on-site support, offered in select cities. Dell's
consumer division offers 24x7 phone based and online
troubleshooting rather than only during business hours in certain
markets such as the united states and canada.
 Organisation

A board of directors of nine people runs the company. Michael

dell, the founder of the company, serves on the board. Other
board members include don carty, william gray, judy lewent,
klaus luft, alex mandl, michael a. Miles, and sam nunn.
Shareholders elect the nine board members at meetings, and those
board members who do not get a majority of votes must submit a
resignation to the board, which will subsequently choose whether
or not to accept the resignation. The board of directors usually
sets up five committees having oversight over specific matters.

Marketing
Dell advertisements have appeared in several types of media
including television, the internet, magazines, catalogs and
newspapers. Some of dell inc's marketing strategies include
lowering prices at all times of the year, offering free bonus
products (such as dell printers), and offering free shipping in
order to encourage more sales and to stave off competitors. In
2009, dell cut its prices in an effort to maintain its 19.2% market
share. However, this also cut profit-margins by more than half,
from 8.7 to 4.3 percent. To maintain its low prices, dell continues
to accept most purchases of its products via the internet and
through the telephone network, and to move its customer-care
division to india and el salvador.

A dell advertising campaign for the xps line of gaming computers

featured in print in the september 2009 issue of wired. It used as a
tagline the common term in internet and gamer slang: "ftw",
meaning "for the win". However, dell inc. Soon dropped the
campaign.
 About its laptops

Dell laptops computers bring the ease of

convenience and high performance machine
together, at affordable prices. dell laptops
bring integrated high-speed 3g connectivity
and high performance in form factors, both
small and large. dell meets your need for
higher performance, excellent value or a
lightweight travel notebook. dell laptops span
a wide range of sizes from 12 inches to 20
inches; these are powerful but pricey laptops
featuring an intel core duo processor and
microsoft’s media center os. the display
resolutions of the dell laptops are
855/865/815 and 1400 * 1050 chipset.
the different types of laptop are

1. Ultraportables :Laptops have screens

typically less than 12 inches diagonally and
weigh less than 1.7kg. their primary audience
is usually business travelers who need small,
lightweight laptops. ultraportables are often
very expensive and house power-saving cpus
and almost always have integrated graphics.
2. Thin-and-lights : these are the laptops
which weigh between 1.8kg and 2.8kg with a
screen size of 12 or 14 inches diagonally.
3. Medium-sized laptops:these are
usually having screens of 15 - 15.4 inches
diagonally and weigh around 3-3.5kg.
4. desktop replacement
computers:these are powerful laptops
mainly used in a fixed location and
infrequently carried out due to there weight
and size. they provide more space for
powerful components and a big screen -
usually measuring 15 inches or more for
desktop replacements and often have limited
battery life due to their hardware, rarely
exceeding three hours.
dell manufactures its products close to the
customers. the assembling of desktop
computers for the north american market
takes place at dell laptops plants in austin,
texas and in winston-salem, north carolina
with servers built in nashville, tennessee.
dell, inc. assembles computers for europe in
limerick city, ireland. the major competitors
of dell are apple, hewlett-packard/compaq,
packard bell, sun microsystems,
gateway/emachines, lenovo, sony, toshiba,
and mdg computers in canada. enthusiast
market competition takes place with
alienware, now which is a dell’s division-
falcon northwest, voodoo pc, widowpc, sin
systems inc. and other manufacturers. by
august 2003, dell laptops lowered their
product prices by 22% in an attempt to
generate more sales; however this
disappointed shareholders, sending it shares
down by 2% in late wall-street trading, amid
fears of a sector-wide slump.
 dell laptops models:
dell inspiron : the dell inspiron is a laptop
brand of dell computers targeted at the
consumer markets with different specification
models, and its current modules are b130,
e1405, e1505 and e1705. first-generation dell
inspirion xps and dell inspiration 9100, both
share the same option in processors with intel
pentium 4 ht "prescott", ram of ddr 400 mhz,
hard-drives with ultra-ata 5400/7200 rpm,
wireless cards, lcd screens at 15.4-inches,
wxga, wsxga+, wuxga, along with graphical
cards of ati mobility, redeon 9700
64mb/128mb. it marked xps as an "ultimate
gaming machine", and 9100 as "desktop
replacement".
inspiron e1505 : the inspiron e1505 is a
one with core duo pcmag, just based on 15.4
inch widescreen and supported with 1.67ghz
intel core duo, 1gb ddr2 sdram, 80gb
(5400rpm) disk, 802.11b/g, dual-layer dvd
burner, and ait mobility radion x1300
graphics. it is a perfect one for the people
who appreciate technology on a budget. the
battery only manages for about 3 hours. while
ordering you have to enter a goofy of e-value
code "e1505pc", if you expect your kit to ring-
up with that sub-grand price tag. righteous
pricing indeed for this full featured and
powerful kit. the e1505 is available with
familiar arctic-silver chassis and white edges.
at a cost of 6.6 pounds, it is little lighter than
the 7-pound inspiron 6000. the keyboard is
comfortable to use, and especially doesn't
heat up after extensive typing, as many do.
and the user will be pleased as dell has fixed
the noisy mouse buttons.
inspiron e1705
: the inspiron e1705 is available either with
an intel core duo or solo processor, this
machine features a 17-inch xga (or wuxga)
wide-screen lcd. options also include a vidia
geforce go7900 gs, ati radeon x1600 with
256mb of ram or an intel gma 950. this model
uses 533 mhz or 667 mhz of ddr2 memory. in
dell laptops inspiron e1705 has connectivity
options in plentiful, with six usb ports, one
firewire port, a 5-in-1 card reader, and a dvi-d
port for sending content to a high-end
display. on the other hand, the 80gb hard
drive installed in our test machine is probably
not enough for an avid video editor.
inspiron e1405 : the inspiron e1405 is a 14
inches notebook configurable with
components similar to the e1505 excluding
the dedicated gpu options but a bit smaller in
total size. at the time inspiron e1405 was
released, it was known for its excellent
battery life with under optimum conditions
exceeding five hours with a six-cell battery
and over eight hours for a slightly more
expensive range, along with optional nine-cell
battery.
insprion b130 : the inspiron b130 is a
budget notebook and mainly constructed in a
manner to keep costs down. its body casing is
entirely plastic, no fancy aluminum or
magnesium protection. the plastic used is not
flimsy tough, it is actually quite sturdy.
operating of the dell laptops of inspiron b130
will be and it measures 15.5 inches wide, 11.3
inches deep and 1.6 inches thick. the xps
m1710 includes a full-size keyboard, though it
has a separate number pad.
easier to the user.
xps m2010 : the xps m2010 is the system
having a 20.1 inches lcd screen with a
1680x1050 resolution and it can be
transported easier than a desktop computer
system, but much of xps m2010 components
are still based upon notebook technology,
only in a larger format. the system weighs an
astounding 18.5 lbs. it is not known to many
people who would really want to carry around
this with them for any extended period of
time. it has base measures as 19.3 x 8.3 x 2
inches.
xps m1210 : the dell xps m1210
ultramobile notebook offers superior value. it
sports a revolutionary design that turns the
display supports into a system handle when
the system is closed. the dell xps m1210
model weighs just 4.37 pound with a durable
magnesium alloy frame. we can add a/v
package that includes an integrated webcam,
video chat software, skype internet
communication software, noise-isolation
earbuds and optional embedded mobile
broadband. this complete communication
solution includes a built-in 1.3 mega pixel
camera, an integrated omni-directional
microphone and an integrated mobile
broadband antenna.
xps m1710 : the xps m1710 designing is
nearly identical to the previous model, the
dell xps m170 and it is very similar to the
more multimedia-focused inspiron e1705. it
has stylish magnesium alloy
Criticisms of Dell's marketing of laptop
security:
In 2008, dell received press coverage over its claim of having the
world's most secure laptops, specifically, its latitude d630 and
latitude d830. At lenovo's request, the (u.s.) national advertising
division (nad) evaluated the claim, and reported that dell did not
have enough evidence to support it.

Dell kiosks
Beat prices available through other retail channels. Starting in
2005, dell expanded kiosk locations to include shopping malls
across australia, canada, singapore and hong kong.

On january 30, 2008, dell shut down all 140 kiosks in the u.s. due
to expansion into retail stores such as wal-mart, best buy, and
staples all over the world.

Dell stores in the United states of

America
In 2006, dell inc. Opened one full store, 3,000-square-foot (280
m2) in area, at north park center in dallas, texas. It operates the
retail outlet seven days a week to display about 36 models,
including pcs and televisions. As at the kiosks, customers can
only see demonstration-computers and place orders through
agents. Dell then delivers purchased items just as if the customer
had placed the order by phone or over the internet.

Dell partner program

In late 2007, dell inc. Announced that it planned to expand its
program to value-added resellers (vars), giving it the official
name of "dell partner direct" and a new website. Dell inc.
Realized that this program, once a small factor in dell inc. Sales,
had become a growing sector of its business and it desired to
leverage this growing outlet for its products. It promised vars
who joined this program increased discounts on product and the
ability to use the dell name and logo in their marketing efforts.

As of the end of february 2008, dell products shipped to one of

the largest office-supply retailers in canada, staples business
depot. In april 2008, future shop and best buy began carrying a
subset of dell products, such as certain desktops, laptops, printers,
and monitors.

Since some shoppers in certain markets show reluctance to

purchase technological products through the phone or the
internet, dell has looked into opening retail operations in some
countries in central europe and russia. In april 2007, dell opened
a retail store in budapest. In october of the same year, dell opened
a retail store in moscow.

Educational market on Dell

This section needs additional citations for verification.

Dell corporation has been a leader for years and has had several
different versions of the “intelligent classroom”. The most
current definition is: “through its ability to stimulate learning on
multiple levels, technology can enhance the classroom experience
for both teachers and student”.

Typical technology used in an intelligent classroom would

include a projector, computer, sound, student response systems,
video distribution, and ip tv. All of these products would have
one goal, and that is to improve the learning experience for the
students. If implemented correctly, media rich curriculum (mrc)
is now the center piece of the classroom rather than the
technology.
Video distribution on a local area network requires these key
features: a properly designed network and video distribution
equipment.
 Competitor

Dell's major competitors include apple, hewlett - packard (hp),

acer, toshiba, gateway, sony, asus, lenovo, ibm, samsung, and sun
microsystems.

Dell and its subsidiary, alienware, compete in the enthusiast

market against ava direct, falcon northwest, voodoopc (a
subsidiary of hp), and other manufacturers. In the second quarter
of 2006 dell had between 18% and 19% share of the worldwide
personal computer market, compared to hp with roughly 15%.

In late 2006, dell lost its lead in the pc-business to hewlett-

packard. Both gartner and idc estimated that in the third quarter
of 2006, hp shipped more units worldwide than did dell
 Conclusion

From the overall performance of Dell we come to a conclusion

that it is one of the computer based company which is
continuously increasing its market share and also making a high
range of revenue by providing its services to consumer in the
whole world.Apart from that it is also spreading its hands in
different types of services by setting up shopping malls across
australia, canada, singapore and hong kong Where it is selling it
sub product such as desktops, laptops, printers, and monitors.

It is also successful in beating its comeptitors (HP and IBM) by a

high range of margin of approximetly 100%. So finaly we
conclude that dell is one of the leading company in IT sector and
from our point of view it is a highly progressive company and its
future aspects is very bright.
 References
This article uses bare URLs in its references. Please use
proper citations containing each referenced work's title,
author, date, and source.

• Dell Company Profile. Retrieved 2010-07-28.

• http://money.cnn.com/magazines/fortune/fortune500/2010/states/TX
.html.
• "About Dell|History | Dell Österreich". Euro.dell.com.
http://www.euro.dell.com/content/topics/global.aspx/about_dell/com
pany/history/history.
• Koehn, Nancy Fowler (2001). Brand New: How Entrepreneurs
Earned Consumers' Trust from Wedgwood to Dell. Harvard
Business Press. p. 287. ISBN 9781578512218.
http://books.google.com/?id=7j8VefeqUk4C&printsec=frontcover.
Retrieved 2008-10-14.
• Lee, Louise (2006-03-23). "Dell Goes High-end and Hip".
BusinessWeek. McGraw-Hill.
http://www.businessweek.com/technology/content/mar2006/tc20060
323_034268.htm. Retrieved 2008-10-29.
Dell manufactures its products close to the customers. The assembling of desktop computers for
the North American market takes place at Dell Laptops plants in Austin, Texas and in Winston-
Salem, North Carolina with servers built in Nashville, Tennessee. Dell, Inc. assembles computers
for Europe in Limerick City, Ireland. The major competitors of Dell are Apple, Hewlett-
Packard/Compaq, Packard Bell, Sun Microsystems, Gateway/Emachines, Lenovo, Sony, Toshiba,
and MDG Computers in Canada. Enthusiast market competition takes place with Alienware, now
which is a Dell’s division- Falcon Northwest, Voodoo PC, WidowPC, Sin Systems Inc. and other
manufacturers. By August 2003, Dell Laptops lowered their product prices by 22% in an attempt
to generate more sales; however this disappointed shareholders, sending it shares down by 2% in
late Wall-Street trading, amid fears of a sector-wide slump.

Dell Laptops Models:

Dell Inspiron : The Dell Inspiron is a laptop brand of Dell computers targeted at the consumer
markets with different specification models, and its current modules are B130, E1405, E1505 and
E1705. First-generation Dell Inspirion XPS and Dell Inspiration 9100, both share the same option
in processors with Intel Pentium 4 HT "Prescott", RAM of DDR 400 MHz, hard-drives with Ultra-
ATA 5400/7200 RPM, wireless cards, LCD screens at 15.4-inches, WXGA, WSXGA+, WUXGA,
along with graphical cards of ATI Mobility, Redeon 9700 64MB/128MB. It marked XPS as an
"ultimate gaming machine", and 9100 as "desktop replacement".
Inspiron e1505 : The Inspiron e1505 is a one with Core Duo PCMAG, just based on 15.4 inch
widescreen and supported with 1.67GHz Intel Core Duo, 1GB DDR2 SDRAM, 80GB (5400rpm)
disk, 802.11b/g, dual-layer DVD burner, and ATI Mobility Radion X1300 graphics. It is a perfect
one for the people who appreciate technology on a budget. The battery only manages for about 3
hours. While ordering you have to enter a goofy of E-Value code "E1505PC", if you expect your kit
to ring-up with that sub-grand price tag. Righteous pricing indeed for this full featured and
powerful kit. The E1505 is available with familiar arctic-silver chassis and white edges. At a cost
of 6.6 pounds, it is little lighter than the 7-pound Inspiron 6000. The keyboard is comfortable to
use, and especially doesn't heat up after extensive typing, as many do. And the user will be
pleased as Dell has fixed the noisy mouse buttons.
Inspiron e1705
: The Inspiron e1705 is available either with an Intel Core Duo or Solo processor, this machine
features a 17-inch XGA (or WUXGA) wide-screen LCD. Options also include a Vidia GeForce
Go7900 GS, ATI Radeon x1600 with 256mb of RAM or an Intel GMA 950. This model uses 533
MHz or 667 MHz of DDR2 memory. In Dell Laptops Inspiron e1705 has connectivity options in
plentiful, with six USB ports, one FireWire port, a 5-in-1 card reader, and a DVI-D port for
sending content to a high-end display. On the other hand, the 80GB hard drive installed in our
test machine is probably not enough for an avid video editor.
Inspiron e1405 : The Inspiron e1405 is a 14 inches notebook configurable with components
similar to the E1505 excluding the dedicated GPU options but a bit smaller in total size. At the
time Inspiron e1405 was released, it was known for its excellent battery life with under optimum
conditions exceeding five hours with a six-cell battery and over eight hours for a slightly more
expensive range, along with optional nine-cell battery.
Insprion B130 : The Inspiron B130 is a budget notebook and mainly constructed in a manner to
keep costs down. Its body casing is entirely plastic, no fancy aluminum or magnesium protection.
The plastic used is not flimsy tough, it is actually quite sturdy. Operating of the Dell Laptops of
Inspiron B130 will be and it measures 15.5 inches wide, 11.3 inches deep and 1.6 inches thick.
The XPS M1710 includes a full-size keyboard, though it has a separate number pad.

easier to the user.

XPS M2010 : The XPS M2010 is the system having a 20.1 inches LCD screen with a 1680x1050
resolution and it can be transported easier than a desktop computer system, but much of XPS
M2010 components are still based upon notebook technology, only in a larger format. The system
weighs an astounding 18.5 lbs. It is not known to many people who would really want to carry
around this with them for any extended period of time. It has base measures as 19.3 x 8.3 x 2
inches.
XPS M1210 : The Dell XPS M1210 ultramobile notebook offers superior value. It sports a
revolutionary design that turns the display supports into a system handle when the system is
closed. The Dell XPS M1210 model weighs just 4.37 pound with a durable magnesium alloy
frame. We can add A/V package that includes an integrated webcam, video chat software, Skype
Internet communication software, noise-isolation earbuds and optional embedded mobile
broadband. This complete communication solution includes a built-in 1.3 mega pixel camera, an
integrated omni-directional microphone and an integrated mobile broadband antenna.
XPS M1710 : The XPS M1710 designing is nearly identical to the previous model, the Dell XPS
M170 and it is very similar to the more multimedia-focused Inspiron E1705. It has stylish
magnesium alloy

Retail around the world

As of the end of february 2008, dell products shipped to one of
the largest office-supply retailers in canada, staples business
depot. In april 2008, future shop and best buy began carrying a
subset of dell products, such as certain desktops, laptops, printers,
and monitors.

Since some shoppers in certain markets show reluctance to

purchase technological products through the phone or the
internet, dell has looked into opening retail operations in some
countries in central europe and russia. In april 2007, dell opened
a retail store in budapest. In october of the same year, dell opened
a retail store in moscow.

Educational market on Dell

This section needs additional citations for verification.

Dell corporation has been a leader for years and has had several
different versions of the “intelligent classroom”. The most
current definition is: “through its ability to stimulate learning on
multiple levels, technology can enhance the classroom experience
for both teachers and student”.

Typical technology used in an intelligent classroom would

include a projector, computer, sound, student response systems,
video distribution, and ip tv. All of these products would have
one goal, and that is to improve the learning experience for the
students. If implemented correctly, media rich curriculum (mrc)
is now the center piece of the classroom rather than the
technology.

Video distribution on a local area network requires these key

features: a properly designed network and video distribution
equipment.
 Competitor

Dell's major competitors include apple, hewlett - packard (hp),

acer, toshiba, gateway, sony, asus, lenovo, ibm, samsung, and sun
microsystems.

Dell and its subsidiary, alienware, compete in the enthusiast

market against ava direct, falcon northwest, voodoopc (a
subsidiary of hp), and other manufacturers. In the second quarter
of 2006 dell had between 18% and 19% share of the worldwide
personal computer market, compared to hp with roughly 15%.

In late 2006, dell lost its lead in the pc-business to hewlett-

packard. Both gartner and idc estimated that in the third quarter
of 2006, hp shipped more units worldwide than did dell.
 Conclusion

From the overall performance of Dell we come to a conclusion

that it is one of the computer based company which is
continuously increasing its market share and also making a high
range of revenue by providing its services to consumer in the
whole world.Apart from that it is also spreading its hands in
different types of services by setting up shopping malls across
australia, canada, singapore and hong kong Where it is selling it
sub product such as desktops, laptops, printers, and monitors.

It is also successful in beating its comeptitors (HP and IBM) by a

high range of margin of approximetly 100%. So finaly we
conclude that dell is one of the leading company in IT sector and
from our point of view it is a highly progressive company and its
future aspects is very bright.
 References
This article uses bare URLs in its references. Please use
proper citations containing each referenced work's title,
author, date, and source.

• Dell Company Profile. Retrieved 2010-07-28.

• http://money.cnn.com/magazines/fortune/fortune500/2010/states/TX
.html.
• "About Dell|History | Dell Österreich". Euro.dell.com.
http://www.euro.dell.com/content/topics/global.aspx/about_dell/com
pany/history/history.
• Koehn, Nancy Fowler (2001). Brand New: How Entrepreneurs
Earned Consumers' Trust from Wedgwood to Dell. Harvard
Business Press. p. 287. ISBN 9781578512218.
http://books.google.com/?id=7j8VefeqUk4C&printsec=frontcover.
Retrieved 2008-10-14.
• Lee, Louise (2006-03-23). "Dell Goes High-end and Hip".
BusinessWeek. McGraw-Hill.
http://www.businessweek.com/technology/content/mar2006/tc20060
323_034268.htm. Retrieved 2008-10-29.