Recommendation – Type 3

• Taking part in the competition with Option -3 i.e to present to present both the designs and
let the client decide.

• This would go along with their ethic's

• Client will also have an option to choose from.

• e-Type should grow up and broaden their approach to win the competition (80% as per their
expectation).

• This would give them a reputation and take the company to a whole new level for the
business.

• The company is ambitious - they want to grow large and hence winning the logo competition
would elevate the reputation.

• Winning the competition would also assure the inflow of more design requirements by
clients and hence they will have the required money to for growth.

Plan of action
• Short Term Plan:

• Win the competition

• Present both the designs (option 3) to keep with the “edgy” work and also giving the
client an option to choose from.

• As per their estimation, they have a high chance of winning.

• Medium Term Plan:

• Select the clients as per time and resources available

• Building a reputation of creating edgy design.

• Long Term Plan:

• Select clients with whom the frequency matches.

• Clients which give the freedom of creating edgy designs.

• Build a long-term relationship with clients.

• Try building the company across the different Country.

• This would require the company to grow

• Understand the requirement of different clients from different ethnic background.