Professional Documents
Culture Documents
MKT 101 Syllabus PDF
MKT 101 Syllabus PDF
I. COURSE DESCRIPTION
III. TEXTBOOK
GRADING SYSTEM
Class Participation 15 percent
Quizzes/Assignments 20 percent
Written Analyses of Cases (WACs) 15 percent
GRADE EQUIVALENTS
VI. POLICIES
1. Mobile phones should be turned off or kept in silent mode during class hours.
2. Attendance will be checked. Students who are 15 minutes late and have no valid explanation
for their tardiness will be considered absent.
3. The JGSOM dress code will be strictly enforced. Eating or drinking in class will not be allowed.
4. Dishonesty in all forms will be strongly penalized.
5. Students will be asked to force-rank themselves and other members of their respective groups
for all group activities. The basis for their rankings will be the degree and significance of each
member’s relative contribution to the group effort. These rankings will be considered in the
grading of group work activities
I. Marketing Background
A. Overview of the Industry
1. Market Size (Volume / Value)
2. Market Trends (Past 3-5 years)
B. Market Profile (General purchase and usage habits)
C. Environmental Analysis
1. Analysis of Opportunities and Threats
2. Key Success Factors
X. Attachments / Appendices