FAR EASTERN UNIVERSITY

Dalag, Angeli M. Student No.: 2013556921

MBA 710 – Section 1 May 30, 2020

Best Practices
Bank of the Philippines Islands (BPI)

Founded in 1851, Bank of the Philippine Islands (BPI) is the first bank in
the Philippines and Southeast Asia. BPI is a universal bank and together with its
subsidiaries and affiliates, it offers wide range of financial products and solutions
that serve both retails and corporate clients. BPI’s services includes consumer
banking and lending, asset management, insurance, securities brokerage and
distribution, foreign exchange, leasing, and corporate and investment banking.

I’ve been working with BPI for almost 3 years and I can say, as to what I’ve
observed, that BPI really takes care of their employees. I’ve gathered what I think
are the best 3 practices of BPI in terms of Recruitment:

1. Excellent Employer Branding. BPI, being one of the top banks in the Philippines,
made use of its brand to entice new recruits. More often than not, applicants seek
for a good company first than looking for the open position. This is why excellent
employer branding is crucial. If the company has a negative image in any regard,
applicant’s mindset is against the employer even before the recruitment process has
a chance to begin.

2. Proper Use of Social Media / Social Networking Sites. Social media has been a
major player in recruitment. Social media helps companies, not only BPI, who are
looking to build talent pools, increase brand awareness, and woo applicants. BPI
maximizes the use of social media and social networking sites to increase
awareness not only with regards to the bank’s products and services but also in
terms of their recruitment.

3. BPI’ Correct Onboarding Process. BPI makes sure that correct process is
followed each time a new employee is onboarded. BPI provides tools and trainings
to track the success and productivity of each new hire. Newly hired employees were
sent to what we call the NEO or the New Employees Orientation. After which, BPI
continues to send their employees to different trainings depending on the
department/position he/she belongs.

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