Principles of Marketing

MINDANAO MISSION ACADEMY

Accountancy, Business and Management
Unit Test
Name:______________________________ Score:_______________

General Instructions:
a. Use Blue/Black ink ball pens only.
b. Strictly NO erasures and alterations.
c. Ask directly to the proctor if you have questions.
d. Talking to your seatmates while taking the exam is considered cheating.

I. Identification. Write your answers on the space provided after each number.
1. A strategy for a business to manage its interactions with its customers.______________________
2. Includes the matter of cultural and sociocultural factors that play a key part in determining the tastes and
preferences of consumers and to which companies need to cater to. _______________
3. Refers to the business itself. What are you selling, how your organization is set up, what your organization’s
strengths and weaknesses are, what your company’s core values and mission are, and essentially anything about
company that matters._____________________
4. Refers to the internal and competitive environments form _______________________
5. Environmental variables that are typically beyond the control of any organization.___________________
6. Refers to the immediate industry in which your company is doing business. ________________________
7. The satisfaction the customer experiences (or expects to experience) by taking a given action relative to the cost
of that action_______________________
8. The act of taking care of the customer’s need by providing and delivering professional, helpful, high quality
service and assistance before, during, and after the customer’s requirements are met.
9. Refers to documents in the company’s order-to-payments cycle._______________________
10. The systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing
situation facing the company.___________________

II. Matching Type: Match the statements in Column A with the answers in Column B. write letters only.

A B
_________1. A research method which is best used
when trying to answer questions involving how a A. Contact Methods
market behaves. B. Survey Research
C. Focus Groups
_________2. A means of answering a hypothesis
D. Observations
through the use of an experiment.
E. Research Method
_________3. A research method which is useful for F. Experimental Research
gathering strong opinions and beliefs from a given G. Analyze the data
target market. H. Collect the information
_________4. A research method which is best used I. Research approaches
when trying to determine a market’s opinions, J. Bias
perceptions, and basic demographic data. K. Data Sources
L. sampling Plan
_________5. The tendency of data to skew toward
a particular direction.
_________6. Involves the actual gathering of the
data.
_________7. Once processed, the data can now
become a useful information.
_________8. These include questionnaires or
mechanical instruments
_________9. Research can be conducted through
observation, focus groups, survey research,
behavioral data, and experimental research
_________10. Contact with the survey sample
could be done via personal or impersonal means.
III. Draw and label: The Primary elements that make up a business environment.

IV. Draw: the Michael Porter’s classic 5 forces Model